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DTSTART;TZID=America/New_York:20260416T113000
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UID:10004616-1776339000-1776344400@frla.org
SUMMARY:Central Florida - From Google to Generative: The New Era of Customer Discovery
DESCRIPTION:Join the FRLA Central Florida Chapter on April 16th for an informative session on utilizing AI within your hospitality business! \nStep into the next era of customer discovery with a high-impact seminar built for Central Florida’s hospitality leaders. This session breaks down how search is shifting from “let me Google that” to AI-generated answers\, and what that means for your business visibility\, bookings\, and brand authority. You will leave with practical strategies you can use now\, not theory. \nWhat we will cover: \n\nFrom Google to Generative: Why traditional search is fading and how AI now controls what customers see and choose\nHow AI Sees Florida Hospitality: What generative engines understand (and misunderstand) about your business and how to influence it\nHow to Win at GEO (Generative Engine Optimization): Clear steps to position your brand as the answer\, not just an option\nReal Case Studies with Results: Travel Guide Challenge: Competing for AI visibility in destination content Battle of the Bios: How small wording changes impact AI trust and selection. Hidden Gems Project: How lesser-known venues can outperform big brands in generative results.\n\n  \nEvent Details:  \nThursday\, April 16\, 2026\n11:30 – 12:00 Registration & Networking\n12:00 – 1:00 Lunch & Presentation\nOrlando World Center Marriott\n8701 World Center Dr\, Orlando\, FL 32821 \nRegister Now! \nRegistration deadline: April 12\, 2026 \n 
URL:https://frla.org/event/central-florida-from-google-to-generative/
LOCATION:Orlando World Center Marriott\, 8701 World Center Dr\, Orlando\, FL\, United States
CATEGORIES:Central FL
ATTACH;FMTTYPE=image/png:https://frla.org/wp-content/uploads/2026/03/Web-CF-Google-to-Generative-event-.png
ORGANIZER;CN="Mel Coffey":MAILTO:mel@frla.org
GEO:28.3609503;-81.5099458
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