Empowering Florida’s Hospitality Industry Through Free Online Training

Did you know that VISIT FLORIDA offers free online training to empower front-line employees in the hospitality and tourism industry?

The Online Hospitality Training Program, launched in partnership with the Florida Restaurant and Lodging Association in 2015, offers two course modules focused on employee tools needed to create memorable moments for the millions of visitors who travel to Florida to discover our world-renowned beaches, attractions, natural wonders, and incredible dining, shopping and entertainment venues.

The training curriculum strengthens and grows guest satisfaction across markets and drives repeat visits, ultimately creating more jobs and professional growth opportunities in the state. Front-line employees are instructed in industry-vetted topics designed to increase their knowledge of tourism in Florida and help them better understand the diversity of the Sunshine State’s visitors.

The courses available are The Power of One: Creating Memorable Guest Experiences in the Sunshine State and Resolving Guest Conflict. Each contains training, activities, and a demonstration of knowledge. After successfully completing the training, participants take a 25-question multiple-choice final exam.  Achieving a score of 80 percent or greater earns the participant a VISIT FLORIDA certificate of completion. Upon completion of the training, employees will be empowered to make lasting, positive impressions on visitors that will not only keep them talking for weeks about their exceptional experience during their visit to Florida, but also have them making plans for their next one.

This hospitality training is free to VISIT FLORIDA Marketing Partners and engaged members of official Destination Marketing Organizations, with a promo code required to access each module. To request codes for front-line employees, email training@VISITFLORIDA.org. To learn more about VISIT FLORIDA’s hospitality training program, check out VISITFLORIDA.org/training.

Looking for more content like this? Check out the latest issue of the Florida Restaurant & Lodging magazine here.


This week’s blog comes from our partner at VISIT FLORIDA, the state’s official tourism marketing corporation. VISIT FLORIDA works to establish Florida as the top travel destination in the world in order to maximize the economic impact of tourism and travel to the Sunshine State.