Who attends the FRLA Summit?
Decision-making executives and staff of the hospitality industry attend this event: Chief Executive Officers, Chief Marketing Officers, Restaurant and Hotel General Managers, Directors of Marketing, Director of Human Resources,  Food & Beverage Directors, Head Chefs, Social Media Managers, Marketing Coordinators, Directors of Operations and Sales.

Is there a special FRLA Hotel Rate?
Yes! Reserve your hotel room online or by calling the hotel directly at (954) 525-4000. The FRLA room block closes July 6, 2018.

Standard Room Rate: $169.00/Upgrades available: $189.00 Pool View Rooms and $209.00 Ocean View Rooms.
Group rate valid three (3) days pre and post program dates (August 7-8), based on hotel availability.

Optional Daily Resort Fee: $15.00 (plus 11% tax per room per night). The resort fee covers the following amenities:
Enhanced high-speed Internet access
Two welcome drinks per stay
Two bottles of water per guest room per day
One beach umbrella daily
Two beach mat rentals daily
One hour rental per day of non-motorized water sports equipment (Surf/Paddle/Boogey Boards and Kayaks)
Two fitness classes per day
One hour of tennis per stay, including rackets
One hour of snorkeling gear rental per day

Summit attendees receive a 10% discount on all hotel restaurant meals and spa treatments (must have FRLA Summit badge). Additionally, the spa offers two discounted treatments a a rate of $99 (gratuity will be on the original retail price).

What are my parking options at the Marriott Harbor Beach Resort & Spa?
Self-parking is $8.00 per day. Self-parking overnight is $20.00 per day.
Valet parking is $10.00 per day. Valet parking overnight is $35.00 per day.

What meals are included with summit registration?
Lunch on Tuesday, August 7 and Wednesday, August, 8; Breakfast on Wednesday, August 8. Snacks and beverages will also be provided throughout the breakout sessions.

Where are the meeting rooms?
General Session Lunches and Breakfast will be held in the Ocean Ballroom. Breakout sessions, the Sponsor Marketplace and Hospitality Happy Hour will be held in Caribbean Ballroom and Foyer. View the Marriot Harbor Beach Resort property map.

Where can I obtain an attendee list? 
Please contact Sally Davis at

What is the dress code?
Dress in business casual or business attire.

Do I have to bring my printed ticket to the event?
No. If you pre-register, you will have a name badge waiting for you at the Registration Desk.  Otherwise, day-of registration is $229.
Registration: 10:00 AM – 5:00 PM ET on Tuesday, August 7, and 8:00 AM- 12:00 PM ET on Wednesday, August 8.

Can I transfer or update my registration information?
Yes, contact Sally Davis at

What is the cancellation policy?
Refunds will be issued until July 23, 2018; contact Sally Davis at Additionally, we offer a money back guarantee. We promise a top-notch event, and we mean it. If you aren’t fully satisfied with you 2018 FRLA Marketing + Operations Summit experience, we’ll refund your registration fee.

Contact Dan Murphy or Sally Davis for more information.


Gain valuable insights and perspectives, engage in educational and general sessions and collaborate with leaders in the hospitality industry who are dedicated to challenging your way of thinking.

If you’re interested in speaking at this event, please contact Sally Davis at


Interact with innovative and creative industry suppliers during our Networking Breaks in the Caribbean Foyer!

Interested in sponsoring? Visit our sponsorship page for details.

What Your Peers Are Saying

“The industry insights afforded us by the FRLA Marketing + Operations Summit are a key reason why we continue to participate.  Engaging, relevant speakers and topics help keep us informed and provide useful tools which enable us a broad view of the state of the hospitality industry and help us develop strategies for our own business.” – Anne K. Rollings, Business Development, Gecko’s Hospitality Group

“Each year the FRLA hosts great events, but the greatest event each year for ‘what’s hot and what’s not’, is our annual Marketing + Operations Summit.  Don’t come alone, bring a colleague or client, as there are so many valuable educational breakout sessions that you can’t be everywhere at the same time.  This year’s bonus is where it’s being held, South Florida!  Make your reservations now and see you there! – Bruce Craul, COO, Emerald Grande

“If you are a restaurant operator in the state of Florida, you can’t afford to miss the FRLA Marketing & Operations Summit! Keep your finger on the pulse of today’s most pressing topics within our industry.” – Cecily Sorensen, Vice President of Corporate Communications, Firehouse Subs

“The networking and relationships made at the FRLA Marketing + Operations Summit are an extremely valuable component of this event. After meeting an exhibitor at the summit, they received our business and the partnership is still going strong!” – Kerry Morrissey, VP of PR and Community Relations, Ocean Properties, Ltd. Hotels & Resorts