The Ritz-Carlton, Sarasota
Florida Restaurant & Lodging Association
The power behind Florida's hospitality industry.
For 80 years, FRLA has been Florida’s leading hospitality trade association – working to protect, educate, and promote Florida’s hospitality industry. We bring together restaurants, hotels, and industry partners to strengthen businesses, amplify our collective voice, and shape a thriving future for hospitality across Florida. Join the voice shaping Florida hospitality.
- Representing20,000+
- Member businesses
- Supporting$134 Billion
- Industry Economic Impact
- Employing2 Million
- Floridians
- Advocating1946
- 8 Decades of Wins
Our story
80 years in the making
- 1946
Founded as the Florida Restaurant Association — the unified voice of the state's restaurant operators.
- 2006
Merged with the Florida Hotel & Motel Association to become FRLA, uniting restaurants and lodging under one association.
- Today
More than 20,000 members, 20+ regional chapters, and a hospitality industry generating $134B for Florida.
Featured
FRLA Annual Summit
Florida hospitality's flagship conference — leadership, policy, and the people who move the industry. Tickets on sale now.
Get Summit tickets
When I was preparing to open Lewis Prime Grill, a delayed liquor license put our opening at risk. FRLA stepped in, resolved the issue in one day through their advocacy and relationships, and helped us open on schedule. I’m incredibly grateful for their support.