Welcome to the Collier Chapter

The mission of the Collier County chapter of the Florida Restaurant & Lodging Association (FRLA) is to advocate for Collier County’s hospitality industry within state and local legislatures to positively affect tourism for the benefit of visitors and guests. FRLA forges alliances among Collier’s hospitality and tourism businesses, provides vital resources for its members, and supports hospitality-related charitable activities that enhance Collier County’s quality of life.

We hope you will join the Collier Chapter of the Florida Restaurant & Lodging Association to keep informed of issues facing our industry, network with other hospitality leaders, and support our future leaders through our educational initiatives and fundraisers.




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Affordable Housing


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2021 Holiday Party


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Legislative Reception at the JW Marriott- Marco Island


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2021 Collier Chapter Board Installation


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Collier Holiday Reception


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Cocktails For A Cause


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Chapter Events

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Upcoming Events › Collier

List of Events

August 17 - August 18
August 31 | 5:00 pm - 6:00 pm
October 13 | 5:30 pm - 8:00 pm
October 26 | 12:00 pm - 6:00 pm
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Chapter Director(s)

Lois Croft
Email the Director

Chapter Leadership

Board of Directors

President 2021-2022
Sharon Lockwood, GM at JW Marriott Marco Island

Vice President of Lodging
Martin Diehr – Director of Operations LaPlaya Resort, Naples

Vice President of Restaurants
Jacquie Koon, Owner of CJ’s on the Bay, Marco Island

Stephen Dorcy, Inn at Pelican Bay, Naples

Jenny Gezella, President Naples Princess Cruises, Naples

Gov’t Relations/PAC State Rep
Randy Smith, Naples Transportation

Gov’t Relations/PAC State Rep Alternate
Fred Hirschovits, Twenty Twenty Worldwide Hospitality-Staybridge Suites Naples/Marco Island

Education State Rep
Randy Upchurch, School of Resort & Hospitality Management Florida Gulf Coast University

Past President 2019-2020
Tom White, Hawthorn Suites

Lodging Board Members

Martin Diehr, Baleen Restaurant/LaPlaya Resort

Stephen Dorcy, GM Inn at Pelican Bay

Clark Hill, Hilton Naples

Fred Hirschovits, Twenty Twenty Worldwide Hospitality-Staybridge Suites Naples/Marco Island

Sharon Lockwood, JW Marriott Marco Island

John Reilly, Naples Bay Resort

Tom White, Hawthorn Suite

Jenny Piccione, Ritz Carlton Golf Resort

John Louie, Marriott Crystal Shores

Elias Assaly, Naples Grande Beach Resort

Joe Dinunzio, Gulfcoast Inn Harold’s Place

Restaurant Board Members

Jacquie Koon, CJ’s on the Bay

Joe Dinunzio, Fujiyama Steakhouse

Allied/Business Partners

Jenny Gezella, Naples Princess

Randy Smith, Naples Transportation

Randy Upchurch, School of Resort & Hospitality Management Florida Gulf Coast University

Maggie Convy, Enterprise Rental Car

Tony Davenport, Florida Hospitality Risk Advisors





Ex-Officio Members

Dianna Dohm, Executive Director, Marco Chamber of Commerce

Michael Dalby, Executive Director, Greater Naples Chamber of Commerce

Jack Wert, Executive Director, Naples Marco Island Everglades Convention & Visitor Bureau