Let the Beer Shine – Understand Beer Consumers to Increase Sales

While beer consumption across the globe seems to be stagnant or even slightly declining, there are certain markets within the beer industry that appear to be thriving. There is the old saying of consumers are “drinking less but drinking better.” Premium and craft beers seem to be responsible for this attitude. Craft Breweries are small, Read More

Human Trafficking Awareness: A Year Long Fight

The Florida Restaurant & Lodging Association (FRLA) is proud to be a part of fighting human trafficking. Although popular belief is that human trafficking occurs in seedy hotels in crime-ridden neighborhoods of border towns, the reality is that human trafficking can and does occur in many kinds of businesses at every price point. Efforts to Read More

Get to know our July Members of the Month

Congratulations to our July Members of the Month, Chris and Michelle Ponte! Chris and Michelle are the proud owners of two fabulous restaurants in Tampa, Florida, and are preparing to open their third concept in the near future. In fact, this third concept, OLIVIA, is a true family affair. This couple has an unwavering love for Read More

The Importance of AgeID®

Picture this: A young woman takes a seat at your bar and orders a Cosmopolitan. The bartender looks at her ID. The picture looks like her, but the ID is from out of state. The bartender is reluctant but does not want to risk losing a sale, so he serves her the Cosmo. A few Read More