FRLA’s Summit is back for its 14th annual premier hospitality event, August 18-20, 2026 at the Seminole Hard Rock Hotel & Casino in Hollywood, FL. Join Florida’s most influential hospitality professionals and top-level executives for this two-day event. Bringing you leading industry trends, best practices, top-notch speakers, and unparalleled networking, we’ve made sure there’s a seat for everyone at our table.
REGISTER TODAY!
NOTE: Early bird pricing is available through June 30th!
Group discounts are available for parties of 8 or more.
Sponsors will be emailed a promo code with further instructions on how to get registered.
For more information please contact Ashley Jackson at [email protected].
Meet the 2026 KEYNOTES
Ryan Minton
SPOSORSHIP OPPORTUNITIES
ACCOMODATIONS
Seminole Hard Rock Hotel & Casino
1 Seminole Way, Davie, FL 33314
Room rate: $234/night plus taxes & fees
*Should you have any questions please contact Ashley Gholston, Events & Industry Relations Director, [email protected].
Property Maps: VIEW HERE
Dinner Reservations:
If you would like to dine on property please call in advance to Customer Care at 954-316-2900 to make reservations at Cipresso Italian, Council Oak Steaks and Seafood, and Kuro Japanese. Please tell the agent that you are with FRLA. Here is a link to available dining options if you would like to preview menus.
MARKETING & ALLIED MEMBER COUNCIL
CLICK HERE to view the Marketing & Allied Member Council. This event would not be possible without the input and guidance from our council. THANK YOU for investing your time and for your continued support of the FRLA! If you have interest in joining the Marketing & Allied Member Council contact Ashley Jackson.
