Mission Statement

With the largest board, membership, and county in Florida, FRLA Broward Chapter offers opportunities and resources for hospitality professionals, businesses and students through advocacy, education and networking at local and state level.

Who We Are

FRLA is Florida’s premier non-profit hospitality industry trade association. Our mission is to ‘Protect, Educate and Promote’ Florida’s $108.8 billion hospitality industry which represents 1.5 million employees – making it the state’s number one industry. We offer regulatory compliance and food safety training needs; industry developed career-building high school programs; sponsor the only event in Florida exclusively serving the restaurant and food-service industry; and we safeguard the needs of the hospitality industry by providing legislative advocacy. We represent and serve more than 10,000 independent and household name members, suppliers, and theme parks.

We Protect

Protecting local bed-tax dollars & working on your behalf with legislators on hospitality issues that impact your business
Mitigating unnecessary regulations for restaurants & proposed restrictions
Defending the hotels industry from wrongful taxation
Leveraging industry experts to assist with new restaurant openings, free consultations, assistance with compliance & inspections
Expediting assistance for food and/or alcohol license application process
Mobilizing resources, first responders, supply line assistance during crisis

We Promote

FRLA membership provides national partnerships and discounts with National Restaurant Association and American Hotel & Lodging Association
Access to participate in Food/Restaurant Show, FRLA Trade-show, Win & Seafood Festivals, and other Great Florida Events
Collaboration with local and state agencies to promote tourism & drive business into your establishments
Networking at chapter events allows you to showcase your business, product, and services on local and regional basis
Opportunities to host meetings & showcase your business through sponsor ships
Chapter Newsletter distribution with industry updates, highlighting members, products and services
Hospitality educational programs and panel discussions on hot topics and industry trends

We Educate

Creating a pipeline of next generation employees by supporting, sponsoring, and mentoring future hospitality associates
Fundraising for ProStart/Culinary and Hospitality & Tourism Management Programs (HTMP) in collaboration with FRLA’s Education Foundation
Scholarships & awards to top high school students, teachers, and schools
Savings on Food & Alcohol safety training & certifications requirements
State & Local educational workshops to update & inform
Ongoing growth & statewide support: Marketing & Operations Summit
Collaboration with Broward Educational Institutions such as BCC, FAU and ATC to connect hospitality students, employees and employers together