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February 6 | 7:30 am - 8:00 pm

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2024 Florida Tourism Days: Now Seven Days of Sunshine!

We’re excited to present to you 2024 Florida Tourism Days: Seven Days of Sunshine, running January 31 through February 6. Get ready to be a part of something extraordinary at the Florida State Capitol! Tourism Day is back and better than ever before – crossing over seven days, anchored by the tourism and hospitality associations that fight day in and day out for the top industry in Florida! We are the lifeblood of Florida’s economy, and your presence in Tallahassee speaks volumes about the strength and significance of our industry. During Florida Tourism Days, you’ll have the opportunity to engage with legislative leaders and connect with policymakers to advocate for the issues that directly impact your business and keep our industry thriving.

What’s new this year?

The year will feature two physical days of advocacy at the Capitol and a social media campaign highlighting the critical role we all play in supporting and promoting Florida tourism, the state’s economic engine. We kick off the week on January 31 with the tourism and DMO associations’ advocacy day at the State Capitol and conclude on February 6 with the Florida Restaurant & Lodging Association (FRLA) Day at the Capitol. Each day we will also feature one of the partners within the partnership for Florida tourism and the role our members play in the success of our industry. This page is dedicated to details for the February 6 concluding event. For questions about January 31 event details, please contact our friends at Destinations Florida.

Make sure you are present for influential speakers, networking, advocacy, and the opportunity to make a difference for tourism and hospitality. Together, we are #HospitalityStrong! Register today and be a part of the movement!

FRLA Tourism Day Details:

Tuesday, February 6, 2024
DoubleTree by Hilton
101 South Adams Street, Tallahassee, FL 32301


Due to capacity restrictions, registration for Tourism Day is limited this year. Please speak with your Regional Director for further details.


If you have any questions about the event, please do not hesitate to reach out to Heather Campbell at hcampbell@frla.org or Samantha Padgett at spadgett@frla.org. If you have questions about hotel accommodations, please reach out to Ashley Gholston at agholston@frla.org.



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February 6
7:30 am - 8:00 pm


DoubleTree by Hilton Tallahassee
101 S Adams St
Tallahassee, FL 32301 United States
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