Qualities of a Leader: A Conversation with Greg Cook
Leadership lessons from one of Florida hospitality’s most respected industry leaders
Join us for a special FRLA monthly meeting featuring an engaging conversation on what it truly takes to lead in today’s hospitality industry. What separates a good manager from a great leader? How do you build a strong culture, inspire your team, navigate challenges, and develop the next generation of hospitality leaders?
Join us as Craig Smith, Owner of the Alhambra Theatre & Dining and St. Johns Food Service, sits down with Greg Cook, 2026 FRLA Chairman of the Board and General Manager of The Ritz-Carlton, Amelia Island, for a candid conversation about leadership, hospitality and the lessons Greg has learned throughout more than four decades in the industry.
From beginning his career as a bellman to leading one of Florida’s premier luxury resorts, Greg has built his career around exceptional guest experiences, strong teams and developing people.
During this interactive conversation, we’ll explore:
- The qualities Greg believes define a great leader
- Building a culture employees want to be part of
- Leading through change and challenging situations
- Motivating and developing the next generation
- The future of leadership in hospitality
Whether you lead, are an inspiring industry leader of a hotel, restaurant, attraction or hospitality team, you’ll leave with practical leadership insights you can take back to your organization.
Come ready to learn, connect and be inspired by two Northeast Florida hospitality leaders!
Event Details:
Wednesday, September 23, 2026
9:00 – 10:30 AM
Alhambra Theatre & Dining
12000 Beach Blvd., Jacksonville, FL
Breakfast provided by St. Johns Food Service
FREE to Attend!