June 2, 2010 – In a local opinion column in today’s Tallahassee Democrat, FRLA President and CEO Carol Dover discusses the positive impact of hospitality and tourism briefings held in recent weeks in Pensacola, Destin and Key West and of FRLA’s $250,000 media effort – including a full-page ad in USA Today. “FRLA is proud to have made a difference in our initial marketing campaign; however, more must be done.”
