FRLA’s Fresh Feeling

Here in Florida, we’re continuing to break tourism records. This past year, we welcomed 98.9 million people! They came here to experience our fantastic hospitality industry that offers unique amenities, exceptional meals and outstanding service. Plus, the scenery is not too shabby. Florida is home to picturesque beaches and sunny weather.

We want our website visitors to share that same Florida experience. So, we freshened up a bit. Welcome to the newly improved We redesigned it to better reflect our remarkable members who help make our great state a wonderful place to live, work and play.

In addition to the revitalized aesthetic, we truly believe this website will help you easily navigate through all of FRLA’s offerings. We worked to develop innovative features that are new to the user experience. The Government Relations tab offers legislative advocacy resources developed exclusively to safeguard Florida’s hospitality industry. The Newsroom provides the latest industry updates and showcases FRLA’s originally produced digital media. The Events section easily filters all FRLA occasions to give members a chance to attend all corporate, chapter and sponsored events. Our Education and Training tab continues to provide you with wonderful business resources. Plus, a revamped Educational Foundation site is now integrated with FRLA’s main page.

We want to make sure you have access to all of the tools you need to remain engaged with FRLA. After all, our association was created by and for restaurateurs, hoteliers and industry leaders. We hope you’ll enjoy your tour through our new site and get that same fresh feeling we have.

As always, we are here to protect, educate and promote the hospitality industry. Thank you being a part of the FRLA.

– Carol B. Dover, FRLA President and CEO