Welcome to the Collier Chapter

The mission of the Collier County chapter of the Florida Restaurant & Lodging Association (FRLA) is to advocate for Collier County’s hospitality industry within state and local legislatures to positively affect tourism for the benefit of visitors and guests. FRLA forges alliances among Collier’s hospitality and tourism businesses, provides vital resources for its members, and supports hospitality-related charitable activities that enhance Collier County’s quality of life.

We hope you will join the Collier Chapter of the Florida Restaurant & Lodging Association to keep informed of issues facing our industry, network with other hospitality leaders, and support our future leaders through our educational initiatives and fundraisers.

 

SBM

image003

Image 1 of 8

Affordable Housing

Affordable-Housing-6

Image 1 of 6

2021 Holiday Party

Holiday-School-Check

Image 1 of 12

Legislative Reception at the JW Marriott- Marco Island

Jacquie-Koon-Dianna-Dohm

Image 2 of 9

2021 Collier Chapter Board Installation

Dianna-Dohm-Jacquie-Koon-Sharon-Lockwood

Image 1 of 5

Collier Holiday Reception

Lois-Croft-Amanda-Cox-Kim-Wheeler

Image 1 of 10

Cocktails For A Cause

Collier-Sunset-group-1

Image 1 of 34

Chapter Events

August 12, 2025 - August 14, 2025

Summit

Chapter Director(s)

Chris Lopez
239-292-0159
Email the Director

Chapter Leadership

Board of Directors



President 2021-2023
Sharon Lockwood, GM at JW Marriott Marco Island

Vice President of Lodging
Tim Herman, LaPlaya Resort & Club

Vice President of Restaurants
Jacquie Koon, CJ’s on the Bay

Treasurer
Stephen Dorcy, Inn at Pelican Bay, Naples

Secretary
Jenny Gezella, President Naples Princess Cruises, Naples

Gov’t Relations/PAC State Rep
Randy Smith, Naples Transportation

Gov’t Relations/PAC State Rep Alternate
Fred Hirschovits, Twenty Twenty Worldwide Hospitality-Staybridge Suites Naples/Marco Island

Education State Rep
Randy Upchurch, School of Resort & Hospitality Management Florida Gulf Coast University

Past President 2019-2020
Tom White, Hawthorn Suites

Lodging Board Members


Stephen Dorcy, GM Inn at Pelican Bay

Tim Herman, LaPlaya Resort & Club

Clark Hill, Hilton Naples

Fred Hirschovits, Twenty Twenty Worldwide Hospitality-Staybridge Suites Naples/Marco Island

Sharon Lockwood, JW Marriott Marco Island

John Louie, Marriott Crystal Shores

Jenny Piccione, Ritz Carlton Golf Resort

John Reilly, Naples Bay Resort

Liz Sanders, Springhill & Fairfield Inn Naples

Restaurant Board Members


Joe Dinunzio, Harold’s Place & Fujiyama Steakhouse

Jacquie Koon, CJ’s on the Bay

Adrian Moses, Paradise Sports Complex

 

Allied/Business Partners


Michael Dalby, Greater Naples Chamber of Commerce

Dianna Dohm, Executive Director, Marco Chamber of Commerce

Jenny Gezella, Naples Princess

Adrian Moses, Paradise Sports Complex

Drew Smikle, Enterprise Rent-A-Car

Randy Smith, Naples Transportation

Randy Upchurch, School of Resort & Hospitality Management Florida Gulf Coast University

 

Ex-Officio Members

Jack Wert, Executive Director, Naples Marco Island Everglades Convention & Visitor Bureau