Join us to celebrate 2025 with our first party of the year! The FRLA Monroe Chapter will install the 2025 FRLA Monroe Board of Directors! Meet and Greet hospitality industry professionals and enjoy libations and light bites. Bring your business cards to share and to win door prizes!
Event Details:
February 5, 2025
5:30 PM to 7:30 PM
The Marker Resort
200 William Street, Key West, FL 33040
Tickets:
$15
Please join the FRLA Northeast Chapter for our annual THE PLAYERS Championship & Golf Tourism Update. We will hear from Lee Smith, Executive Director of THE PLAYERS Championship, about what they are planning and expecting for the 2025 tournament that will be held March 13-18, 2025. David Reese with Florida’s First Coast of Golf will also share a golf tourism outlook and update.
Event Details:
📅 Tuesday, January 28, 2025
⏰ 9:00 a.m. – 10:30 a.m.
📍 Sawgrass Marriott
1000 Tournament Players Club Blvd, Ponte Vedra Beach, FL 32082
Program:
9:00-9:30 a.m. Networking
9:30-10 a.m. THE PLAYERS and Q&A
10:00-10:30 a.m. Updates from FFCOG and Q&A
Lee Smith Executive Director, THE PLAYERS Championship
In his role as Executive Director of THE PLAYERS, Lee oversees all aspects of the PGA TOUR’s flagship event, from sales, marketing and operations to community and charitable outreach and support. In addition, he leads THE PLAYERS Council, an association of corporate and community leaders who share THE PLAYERS’ commitment to economic growth and development. Lee joined THE PLAYERS team in 2023, and prior to that served as the General Manager at Liberty National Golf Club in Jersey City, New Jersey, a property managed by the PGA TOUR, where he was instrumental in helping the PGA TOUR contest THE NORTHERN TRUST in 2019 and 2021.
Event Cost:
FREE!
**Pre-registration is required!**
Kick off 2025 with the FRLA Northeast Chapter at our exciting mix-and-mingle event! We will highlight chapter updates for 2025 and along with a casual networking reception.
The event will begin with the 2025 Board Installation ceremony. To view the listing of the 2025 Board of Directors visit, https://frla.org/chapters/northeast/
Event Details:
Tuesday, January 7, 2025
4:30 p.m. – 6:00 p.m.
Champion Brands, 5571 Florida Mining Blvd S, Jacksonville, FL 32257
Cost: Member: $30
Future Members: $45
Includes one drink ticket for beer or wine, cash bar available, in addition to appetizers.
The Northwest Florida Chapter of the FRLA recognizes the best of the
best in our industry each year with the Hospitality Hero Awards.
Category nominees are honored at a prestigious banquet with a
spectacular dinner, ceremony, and cash prizes.
Categories include:
Restaurant FOH Employee • Restaurant BOH Employee
Restaurant FOH Manager • Culinary Manager • Bartender
Hotel/Resort FOH Employee • Hotel/Resort BOH Employee
Hotel/Resort Manager • Spirit of Hospitality • And More
Wednesday, February 26, 2025
6:00 PM Welcome Reception | 7:00 PM Dinner & Awards
The Henderson Beach Resort
200 Henderson Resort Way Destin, FL
Tickets:
Individual Ticket: $70/ Tables of 10: $650
Presented by:

Thursday, December 19th
Reception: 3:00 – 5:00 p.m.
Beachside Hotel & Suites | 3901 N Atlantic Avenue
Cocoa Beach, FL 32931
Join the FRLA Space Coast Chapter on December 19th for a holiday social! Let’s “Mix, Mingle, and Give Back!”
This holiday season we are giving back and asking that attendees who wish to support Friends of Children of Brevard to bring a $15.00 gift card for a teenager for a fast-food restaurant or a Target or Walmart gift card to be given to them for the holidays. This age group is not supported as much during the holidays. Thank you for giving back!
Enjoy a drink ticket (beer or wine), light appetizer, and few of our favorite things!
Event Cost: FREE
As a token of our appreciation, this event is free to attend! We will collect $15 gift cards for local teens this Christmas.
Registration Deadline: December 17, 2024
No Walk-ups Please!

FRLA Broward Presents:
The Inaugural ROSE Awards
• February 27, 2025 •
The Diplomat Beach Resort
The ROSE (Recognition of Service Excellence) Awards recognizes front line hospitality employees who demonstrate excellent customer service. These industry champions showcase the region’s commitment to creating an extraordinary visitor experience. Join the FRLA Broward Chapter for the Inaugural ROSE Awards Ceremony taking place on February 27, 2025 at The Diplomat Beach Resort.
Nominations are Closed! Purchase your Tickets Today!
Thursday, February 27, 2025
The Diplomat Beach Resort
3555 S. Ocean Drive Hollywood, FL 33019
Member Pricing:
$165 / Person
$1200 / Table of 8
Future Member Pricing:
$195 / Person
$1500 / Table of 8

Sponsorship Opportunities:
TITLE SPONSOR
$10,000 (Company name in title plus a table sponsor)
PRESENTING
$5,000 (Video/Slide, Custom Eblast, social media, 4 tixs)
GOLD SPONSORS
$2,500 (program recog, Custom Eblast, social media, 2 tixs)
SILVER SPONSORS
$1,000 (logo in invites, program recognition, 1tix)
BRONZE SPONSORS
$500 (logo in invites, program recognition)
To become a member or SPONSOR, contact FRLA Broward Regional Director Rozeta Mahboubi at 954-270-5814 or [email protected]
Please join us for the 2024 Annual GMCVB, GMBHA & FRLA Holiday Reception & Toy Drive on December 17th! Admission includes two complimentary drink tickets & light bites. Enjoy a live DJ, fantastic networking, amazing door prizes, and other fun surprises. The cost to attend is $15 per person, plus one new, unwrapped toy for children to benefit the toy drive.
Event Details:
📅Tuesday, December 17, 2024 | 5:30 – 8:00 p.m.
📍Miami Design District, Paradise Plaza 151 NE 41st St., 3rd Floor Miami, FL 33137
Event Hosted by:
Lynne Hernandez, FRLA South Florida Director
Wendy Kallergis, President & CEO, GMBHA
David Whitaker, President & CEO, GMCVB
We look forward to seeing you soon!

The Central Florida Chapter of the FRLA invites you to an exclusive seminar featuring Carlos Herrera, Chief Economist for Coca-Cola North America. Carlos will comprehensively analyze the hospitality industry’s economic landscape in this must-attend event. His presentation will focus on key trends, market shifts, and the evolving consumer demands shaping the industry’s future. As the architect of strategic forecasts used by some of the world’s top food service companies, Carlos is uniquely positioned to help hospitality leaders navigate the economic challenges and opportunities ahead.

Event Details:
January 23, 2025
Orlando World Center Marriott
8701 World Center Dr, Orlando, FL 32821
Schedule of Events:
11:30 – 12:00: Registration and Networking
12:00 – 1:00: Presentation & Lunch
Key Highlights:
• A detailed outlook on the restaurant and hospitality industry’s economic trajectory
• Forecasts to support strategic decision-making and operational planning
• Insights into consumer behavior and market dynamics
• A chance to engage with one of the leading voices in food service economics.

Join the FRLA Central Florida Chapter for an engaging session with Don Fox, a seasoned restaurant industry leader with 50 years of experience. Beginning his career at Burger King in R&D and field operations, Don later took the reins at Firehouse Subs, where he led the brand’s growth to over 1,250 locations across North America. Known for his dedication to industry advancement, he has served on the National Restaurant Association Board since 2013 and is past chairman of the Florida Restaurant & Lodging Association.
Event Details:
Tuesday, April 8, 2025
11:30 – 12:00 Registration & Networking
12:00 – 1:00 Lunch & Keynote
Paylocity Offices
615 Crescent Executive Court Suite 300 • Lake Mary, FL 32746
FRLA Central Florida Annual Golf Tournament!
Friday, February 28, 2025
Mission Resort + Club
10400 FL-48, Howey-In-The-Hills, FL 34737
Play El Campeón and experience one of Florida’s most challenging and historic courses. Known for its rolling fairways, stunning elevation changes, and beautiful lakeside views, El Campeón promises an unforgettable round that blends skill, scenery, and tradition.
Schedule of Events:
7:30 AM – 8:30 AM Breakfast & Registration
8:45 AM Shotgun Start
2:00 PM Lunch & Awards
Player Prices:
Single Player – $300
Foursome – $1200
Become a Sponsor!
Golf Cart Sponsor – $2,500
Breakfast Sponsor – $1,500
Lunch Sponsor – $4,500
Hole Sponsor Serving Alcohol – $500
Hole Sponsor Serving Food – $500