Join the FRLA Central Florida Chapter on April 16th for an informative session on utilizing AI within your hospitality business!
Step into the next era of customer discovery with a high-impact seminar built for Central Florida’s hospitality leaders. This session breaks down how search is shifting from “let me Google that” to AI-generated answers, and what that means for your business visibility, bookings, and brand authority. You will leave with practical strategies you can use now, not theory.
What we will cover:
- From Google to Generative: Why traditional search is fading and how AI now controls what customers see and choose
- How AI Sees Florida Hospitality: What generative engines understand (and misunderstand) about your business and how to influence it
- How to Win at GEO (Generative Engine Optimization): Clear steps to position your brand as the answer, not just an option
- Real Case Studies with Results: Travel Guide Challenge: Competing for AI visibility in destination content Battle of the Bios: How small wording changes impact AI trust and selection. Hidden Gems Project: How lesser-known venues can outperform big brands in generative results.
Event Details:
Thursday, April 16, 2026
11:30 – 12:00 Registration & Networking
12:00 – 1:00 Lunch & Presentation
Orlando World Center Marriott
8701 World Center Dr, Orlando, FL 32821
Registration deadline: April 12, 2026
