Celebrate National Travel & Tourism Week with FRLA at the Northeast Florida Tourism Outlook!
Tourism is one of Florida’s most powerful economic drivers. In 2024, our state welcomed a record-breaking 142.9 million visitors — a 1.6% increase over 2023 and the highest annual visitation in Florida’s history. Tourism contributes an impressive $127.7 billion to Florida’s economy and generates $17.1 billion in state and local tax revenue.
Join us as we hear from our regional experts — your local tourism marketing agencies — on the latest strategies and initiatives bringing leisure, business, and group travelers to our area. Discover how to connect with these agencies, access valuable resources, and leverage their efforts to drive more guests to your hotels and restaurants.
Let’s work together to keep Florida’s tourism industry thriving!
Our session will be moderated by Brenna Dacks, Northeast Florida Representative from VISIT FLORIDA, the state’s official tourism marketing agency. She will lead a panel discussion featuring our local Destination Marketing Organization (DMO) leaders:
- Paul Beirnes, Amelia Island Convention & Visitors Bureau
- Michael Corrigan, Visit Jacksonville
- Susan Phillips, St. Augustine, Ponte Vedra & The Beaches Visitors & Convention Bureau
Event Details:
Wednesday, May 7, 2025
9:00 – 10:30 AM
Southbank Hotel Jacksonville Riverwalk
1515 Prudential Drive, Jacksonville, FL 32207
9:00 – 9: 20 AM – Networking
9:20 – 9:30 AM – Welcome
9:30 – 10:30 AM – Panel
Event Cost: FREE
Sponsored by:
