VISITFLORIDA.org, unlike VISITFLORIDA.com, is a website designed exclusively for the Florida tourism industry. The site was created to provide marketing guidance and education for VISIT FLORIDA Partners and easily showcases ways tourism businesses can enhance their exposure to visitors.
A key feature of the site is the Online Marketing Planner, which serves as a resource for the industry to participate in VISIT FLORIDA officially-sanctioned co-op programs, including advertising, sales, public relations, promotions, welcome centers and industry education. Since its inception in 2009, the Marketing Planner has proven to be a vital tool for the Florida tourism industry to promote their businesses and take full advantage of all available cost saving opportunities.
With more than 200 programs listed, the Planner makes it easy to create your own customized marketing plan. As new co-op programs become available, the information is added to the Planner program list, which can be sorted by program type, audience, market and media channel. The Planner also has a “My Plan” button with shopping cart functionality that allows you to view, save and print a customized plan. Many of the items on the Planner offer a discount for VISIT FLORIDA Marketing Partners. To learn more, go to VISITFLORIDA.org/planner.
VISITFLORIDA.org also offers helpful information on a host of other topics, such as:
Crisis Preparation – Includes FAQs and other information about preparing for or responding to specific potential crisis situations that could impact Florida tourism entities
Order FREE Maps and Magazines – Complimentary bulk orders of Official Florida Vacation Guides and Florida Transportation Maps
Research – Includes FAQs about visitation, the Florida Visitor Study, the Power of Florida Tourism infographic and a Florida Tourism by the Numbers PowerPoint presentation that the industry is welcome to use
Education – Participate in FREE Online Hospitality Training and listen to recorded webinars in the Learning Library
About Us – Includes digital versions of VISIT FLORIDA’s Strategic Plan, Marketing Plan and interactive Annual Reports
Additional resources available on the site are exclusive to Marketing Partners, such as image and VISIT FLORIDA logo downloads, the ability to submit images for posts on VISIT FLORIDA consumer-facing social media channels, and the opportunity to share Partner-to-Partner specials.
For more information about becoming a Marketing Partner, go to VISITFLORIDA.org/join. To enroll today, call the VISIT FLORIDA industry hotline at 877-435-2872 or email partner@VISITFLORIDA.org.
