2026 Northeast Florida ROSE Award Nominees & Winners

JACKSONVILLE – Last night, approximately 500 people from across the regional hospitality industry gathered at the Hyatt Regency Jacksonville Riverfront for the sold-out 17^th Annual ROSE Awards ceremony to honor the stars of the Northeast Florida hospitality community. 

A premier event of the Northeast Chapter of the Florida Restaurant and Lodging Association (FRLA), the ROSE (Recognition of Service Excellence) Awards honor frontline hospitality workers across the region. Over the years, the ROSE Awards have continued to grow in attendance and participation, with records set this year in both. This year’s event boasted more than 149 nominees from nearly 45 different businesses, and 33 outstanding team members were honored with the coveted ROSE Award.

“At its heart, hospitality is about people taking care of people, and the ROSE Awards give us a chance to shine a light on the individuals who make that happen every single day,” said Nicole Chapman, NE Florida FRLA Regional Director and the event’s creator and organizer. “These honorees represent the warmth, professionalism, and pride that define our region’s visitor experience and keep guests returning year after year.”

Last night’s ROSE Award winners each received an award, the coveted ROSE Award pin, and recognition from industry peers and leadership. Middle managers were also recognized for their commitment and hard work throughout the ceremony.

“Seeing hundreds of industry partners come together to celebrate frontline team members sends a powerful message – service excellence matters, and it deserves recognition,” said Carol Dover, President & CEO of the Florida Restaurant & Lodging Association (FRLA). “The ROSE Awards not only applaud outstanding performance, they also inspire the next generation of hospitality professionals to build meaningful, lifelong careers in this dynamic industry.”

The 2026 ROSE Award Winners Are: 

Administrative Assistant: Beatriz Aten, Marriott Jacksonville Downtown

Allied Member Spotlight: Teri Scott, St. Johns Food Service

Banquets: Trace McCrory, Renaissance Resort at World Golf Village

Bartender – Hotel: Heather Davis, The Ritz-Carlton, Amelia Island

Bartender – Restaurant: Marc Hartley, Colonial Quarter

Behind The Scenes: Laurel Howell, The Ritz-Carlton, Amelia Island

Culinary Service: Chef/Cook – Hotel: Latoya Harden, Hyatt Regency Jacksonville

Culinary Service: Chef/Cook – Restaurant: Andrew Shierling, Meehan’s Irish Pub

Customer Service – Concierge, Recreation, Spa: Lauren Murkerson, One Ocean Resort & Spa

Customer Service – Event Services: Kerry Weatherhead, Visit Jacksonville

Food & Beverage – Support: Pamela Harris, Marriott Jacksonville Downtown

Guest Service – Country Club: Danny Hughes, Hammock Beach Golf Resort & Spa

Guest Service – Front Desk, Full-Service Hotel: Deidra Facey, Omni Amelia Island Resort & Spa

Guest Service – Front Desk, Select Service Hotel: Tashay Ingram, Holiday Inn Express St Augustine-Historic

Guest Service – Housekeeping, Full-Service Hotel: Rachel Pascua, Ponte Vedra Inn & Club

Guest Service – Housekeeping, Select Service Hotel: Zomaira Martinez, Seahorse Oceanfront Inn

Guest Service – Laundry: Weundy Erazo, Residence Inn Jacksonville Mayo Clinic Area

Guest Service – Maintenance/Engineer: Zlatko Viden, Comfort Suites Baymeadows

Guest Service – Security: Sam Harty, Casa Monica Resort & Spa

Guest Service – Valet/Bell Attendant: Robert Pike, The Ritz-Carlton, Amelia Island

Server – Hotel-Breakfast Attendant: Maria Pons, Holiday Inn Express – Jacksonville Beach

Server – Restaurant, Casual Dining: Brady Walker, Meehan’s Irish Pub

Server – Restaurant, Fine Dining: Slim James Allen, The River Club

Server – Restaurant, Hotel: Izabella Monteiro, Casa Monica Resort and Spa

Server – Restaurant, Quick Service: Linda Rae, Sawgrass Marriott Golf Resort and Spa

Transportation – Airport, Ground & Water: Cheryl Miller & Cedric Corse, Omni Amelia Island Resort & Spa

Beyond the Call of Duty: Jacky Crandall, DoubleTree by Hilton Jacksonville Airport

Beyond the Call of Duty: Debbie Wasloski, Epping Forest Yacht & Country Club

Beyond the Call of Duty: Jonathan Bryan, Cassio Dal Mas & Brianna Del Negro, The Lodge & Club

Beyond the Call of Duty: Andrew Mason, The Ritz-Carlton, Amelia Island

Beyond the Call of Duty: Diamond Bouyer, The Ritz-Carlton, Amelia Island

Beyond the Call of Duty: Noah Laster, The Ritz-Carlton, Amelia Island

Beyond the Call of Duty- Lakisha Durham, Marriott Jacksonville Downtown

About FRLA: The Florida Restaurant and Lodging Association (FRLA) is Florida’s premier non-profit hospitality industry trade association. Founded in 1946 as the Florida Restaurant Association, FRLA merged with the Florida Hotel and Motel Association in 2006. FRLA’s more than 10,000 members include independent hoteliers and restaurateurs, household name franchises, theme parks and suppliers. The association’s mission is to protect, educate, and promote Florida’s nearly $112 billion hospitality industry which represents two million employees. Dedicated to safeguarding the needs of the membership, FRLA provides legislative advocacy to ensure the voices of its members are heard and their interests are protected. The association offers regulatory compliance and food safety training through Safe Staff^® and FRLA’s subsidiary, RCS Training. The FRLA Educational Foundation provides industry-developed, career-building high school programs throughout the state.

~Second Annual ROSE Awards Recognize Local Stars of the Industry~

2026 Broward ROSE Award Winners on Stage

HOLLYWOOD, FL – Nearly 250 people from across Broward County gathered at the iconic Diplomat Beach Resort for the second annual FRLA Broward ROSE (Recognition of Service Excellence) Awards ceremony to honor outstanding members of the local hospitality community.

The ROSE Awards recognize and celebrate the exceptional contributions of frontline hospitality team members across the region. The event boasted more than 85 honorees from 22 local businesses, and 12 outstanding team members were honored with the coveted ROSE Award. The winners each received their award, the coveted ROSE Award pin, and recognition from industry peers and leadership.

“We are proud to recognize the professionals who represent the very best of hospitality through their skill, care, and commitment to others at our annual ROSE Awards,” said Carol Dover, President & CEO of the Florida Restaurant & Lodging Association. “These Broward honorees don’t just do their jobs; they create unforgettable welcoming moments that keep guests returning and help our local economies grow. Celebrating their achievements is a powerful reminder that our industry’s success is built on people who take pride in serving with excellence every day.”

“In hospitality, the true differentiator is never the building, the brand, or even the company, it’s the people who create the magic,” said Rozeta Mahboubi, FRLA’s Broward Chapter Regional Director and the event organizer. “The frontline professionals who welcome and care for every guest transform places into experiences and visitors into loyal ambassadors. At a time when automation continues to rise, nothing rivals authentic human connection. The ROSE Awards celebrate the extraordinary individuals who turn everyday interactions into lasting memories. This event brings our behind-the-scenes heroes to center stage, honoring the very heart of hospitality.”

The 2026 ROSE Award Winners Are:

Back of the House: Konstantino (Gus) Konstantinou, Four Seasons Fort Lauderdale, Engineer

Back of the House: Marie Santil, Fort Lauderdale Marriott Harbor Beach, Rooms Inspector

Behind the Scenes: Ally Krichilsky, Ron G Entertainment, Entertainment Programming

Behind the Scenes: Marta Looknanan, Hilton Garden Inn Ft. Lauderdale Airport & Cruise Port, Accounting

Culinary: Fanise Marcellus, Margaritaville Hollywood Beach Resort, Line Cook

Culinary: Wiskil Marc, Pelican Grand Beach Resort, Culinarian

Customer Service: Jayson Kay, Encore, Customer Service Coordinator

Food and Beverage: Andy Feife, Sonesta Fort Lauderdale Beach, Bartender

Food and Beverage: Julie Seitz, Margaritaville Hollywood Beach Resort, Landshark Server

Front of the House: Jennifer Maciolek, Riverside Hotel, Loss Prevention Officer

Front of the House: Patrice Auguste, Beach House Fort Lauderdale, Guest Services Agent

Transportation: Alexis Leutzinger, Water Taxi Fort Lauderdale, Ambassador 

To learn more about the FRLA Broward Chapter, please visit https://frla.org/chapters/broward/. To learn more about FRLA, visit FRLA.org.

 About FRLA: The Florida Restaurant and Lodging Association (FRLA) is Florida’s premier non-profit hospitality industry trade association. Founded in 1946 as the Florida Restaurant Association, FRLA merged with the Florida Hotel and Motel Association in 2006. FRLA’s more than 10,000 members include independent hoteliers and restaurateurs, household name franchises, theme parks and suppliers. The association’s mission is to protect, educate, and promote Florida’s nearly $112 billion hospitality industry which represents nearly two million employees. Dedicated to safeguarding the needs of the membership, FRLA provides legislative advocacy to ensure the voices of its members are heard and their interests are protected. The association offers regulatory compliance and food safety training through Safe Staff^® and FRLA’s subsidiary, RCS Training. The FRLA Educational Foundation provides industry-developed, career-building high school programs throughout the state.

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First Place Overall Winners from Strawberry Crest High School

Note for Media: Photos are available for individual schools and winning teams

ORLANDO – The Florida Restaurant and Lodging Association Educational Foundation (FRLAEF) proudly announces the winners of the annual high school ProStart Culinary Team Competition.

Last weekend, more than 330 students from nearly 40 Florida high schools competed in Culinary, Management, Edible Centerpiece, and Waiter’s Relay events at the 25th annual ProStart event. At the Salute to Excellence Award ceremony, winners were offered more than $2.1 million in scholarships from the Culinary Institute of America, Culinary Institute of Virginia, Florida International University, Keiser University, Nicholls State University, and UCF’s Rosen College of Hospitality. First place teams in culinary and management will represent Florida at the national ProStart Invitational in Washington, D.C. this April.

“For more than 25 years, this competition has taken students beyond the classroom and into the real-world process of creating a restaurant concept from start to finish,” said Laura Rumer, Director of the FRLA Educational Foundation. “From market research and branding to financials, menu development, and marketing strategy, these teams demonstrate the kind of creativity, discipline, and professionalism our industry depends on. Each year, we are inspired by the depth of talent and the educators who help guide these students toward meaningful careers in hospitality.”

“These competitions are more than an event; they are an investment in the future of Florida’s hospitality industry,” said Carol Dover, President & CEO of FRLA. “By connecting students with real-world business challenges and industry mentors, we are building the next generation of culinary innovators, restaurant operators, and hospitality leaders. As our state’s economy continues to rely on a strong tourism and hospitality industry, programs like ProStart ensure that passionate, well-trained talent is ready to lead it forward. Florida is proud to host the largest ProStart program in the nation, and we look forward to cheering on these top winners at the national competition this spring.”

These events would not be possible without the support of our Global Sponsors: Keiser University, National Restaurant Association Educational Foundation, UCF’s Rosen College of Hospitality Management, Universal Orlando, St. Thomas University, the World Equestrian Center, and Fresh From Florida. Event sponsors include Ecolab, Florida Atlantic University, Zwilling J.A. Henckels, and the Florida State University Dedman College of Hospitality.

25^th ANNUAL FLORIDA PROSTART COMPETITION WINNERS:

OVERALL WINNERS

 1^st Place          Strawberry Crest High School (Dover): Instructor Paul Bonanno

2^nd Place         St. Lucie West Centennial High School (Port St. Lucie): Instructor Christina Gedke-Balaschak

3^rd Place          Martin County High School (Stuart): Instructor Ashley Sesta

3^rd Place          Lyman High School (Longwood): Instructor Dane Brevoort

4^th Place          Wekiva High School (Apopka): Instructor Christopher Bates

5^th Place          George Jenkins High School (Lakeland): Instructor Sherry Scott

KEISER UNIVERSITY CULINARY COMPETITION

1^st Place          Strawberry Crest High School (Dover): Riley Clark, Brinley Miranda, Ethan Weisenritter, Jessie Andrew, and Samantha Chung, Instructor Paul Bonanno

2^nd Place         St. Lucie West Centennial High School (Port St. Lucie): Janiyah Henry, Brandon Benzer, Azzi Lemma, and Christopher Balladares, Instructor Christina Gedke-Balaschak

3^rd Place       Martin County High School (Stuart): Jimmy Baker, Alexandra Benoit, Barry Carson, Jacque Cruz, and Kindra Browning, Instructor Ashley Sesta

4^th Place          Ridgeview High School (Orange Park): Cole Alessi, Gavin Emile, Ricky Huang, and Colton Johnston, Instructor Amy LaPierre

5^th Place          JP Taravella High School (Coral Springs): Josselyn DeArmas, Kiana Lisboa, Meital Pavolotzky, and Chyanne VanWinkle, Instructor Scott Goodman

UCF ROSEN COLLEGE OF HOSPITALITY MANAGEMENT COMPETITION

1^st Place          Strawberry Crest High School (Dover): Toby Highsmith, Macey Riley, Dayana Hernandez, Abigail Emin, and Pooja Gopinathrao, Instructor Paul Bonanno

2^nd Place         Wekiva High School (Apopka): Parker Masangkay, Zariah Edwards, and Amina Ali, Instructor Christopher Bates

3^rd Place         Martin County High School (Stuart): Sophia Garcia, Jennifer Sanchez, Zoey Krisel, Claire Richter, and Monica Sanchez, Instructor Ashley Sesta

4^th Place          Durant High School (Plant City): Kylie Byerwalters, Anna Sneed, Andrew Johnston, Kaitlyn Black, and Ethan Mettler, Instructor Ralph Underwood

5^th Place          South Lake High School (Groveland): Noelix Hernandez, Alicia Beepath, Bobby Alonso, Amani Cintron, and Leabelle Popovich, Instructor John Thunberg

UNIVERSAL ORLANDO EDIBLE CENTERPIECE COMPETITION

1^st Place          Denisse Sarria Tuero, St. Lucie West Centennial (Port St. Lucie), Instructor Christina Gedke-Balaschak

2^nd Place         London Hernandez, Lyman High School (Longwood), Instructor Dane Brevoort

3^rd Place          Mischa Davies, South Lake High School (Groveland), Instructor John Thunberg

4^th Place          Ester Avelar, Strawberry Crest High School (Dover), Instructor Paul Bonanno

5^th Place          Summer Hudson Moffett, Horizon High School (Winter Garden), Instructor Tiffany Rogers

WAITERS RELAY COMPETITION

1^st Place            George Jenkins High School (Lakeland): Reese Yungbluth, Jaidyn Lewis, and Colin Hanger, Instructor Sherry Scott

2^nd Place           MAST Academy (Key Biscayne): Sofia Guananja, Angelina Salvador, and Gretha Martinez, Instructor Eida Delafuente

3^rd Place           Winter Park High School (Winter Park): Aiden Whitely, Joshua Loomis, Tomasz Bello Hoffman, Instructor Christine Whitlow

4^th Place           Lyman High School (Longwood): Riely Morales, Santiago Rodriguez-Hurtado, and Julian Daube, Instructor Dane Brevoort

5^th Place            Ridgeview High School (Orange Park): Andreya Comer, Yuri Demeterio, and Kendall Cala, Instructor Amy LaPierre

ProStart is a nationwide high school career program educating nearly 222,000 students in culinary arts and restaurant management skills. Florida’s ProStart program is the largest in the nation with approximately 30,000 students enrolled annually. ProStart’s industry-driven curriculum provides real-world educational opportunities and sets a high standard of excellence for the industry’s next generation of leaders. Yearly, students compete on state and nation-wide levels to showcase skills learnt in their classroom kitchens.

For more information about ProStart or FRLA’s Educational Foundation, visit our webpage or contact Director Laura Rumer at [email protected].

About the Florida Restaurant and Lodging Association

The Florida Restaurant and Lodging Association (FRLA) is Florida’s premier non-profit hospitality industry trade association. Founded in 1946 as the Florida Restaurant Association, FRLA merged with the Florida Hotel and Motel Association in 2006. FRLA’s more than 10,000 members include independent hoteliers and restaurateurs, household name franchises, theme parks, and suppliers. The association’s mission is to protect, educate, and promote Florida’s $111.7 billion hospitality industry which represents nearly two million employees. Dedicated to safeguarding the needs of its membership, FRLA provides legislative advocacy to ensure the voices of its members are heard and their interests are protected. The association offers regulatory compliance and food safety training through SafeStaff® and FRLA’s subsidiary, RCS Training. The FRLA Educational Foundation provides industry-developed, career-building high school programs throughout the state.

Congratulations to these outstanding hotels/resorts, restaurants, and spas for being honored as 2026 Star Award Winners by Forbes Travel Guide, including The Boca Raton, the only resort in North and South America to hold quadruple Five-Star status from the Forbes Travel Guide. The property is among just seven resorts worldwide to achieve this distinction. Congratulations to our friends at The Boca Raton and to all these deserving honorees!

Read more on all global winners this from Forbes here. 

(L-R: Walt Dover, FRLA President & CEO Carol Dover, Erika Donalds, and Congressman Byron Donalds at FRLA endorsement event at WC Dover Farm)

TALLAHASSEE – Today, the Florida Restaurant & Lodging Association (FRLA) proudly announced its formal endorsement of Congressman Byron Donalds for Florida Governor following a recent endorsement event at WC Dover Farm.

“Hospitality and tourism fuel Florida’s economy, and strong leadership is critical to protecting the jobs and businesses that drive it,” said Carol Dover, President & CEO of FRLA. “From his time in the Florida Legislature to his service in Congress, Byron Donalds has proven time and again that he understands the unique challenges facing our industry and is willing to take decisive action to remove unnecessary regulations, support workforce growth, and keep Florida a top tourist destination. We are confident he will be a decisive leader and strong partner who will advance policies that keep our industry and Florida’s economy strong.

“Florida’s hospitality and tourism industry is the backbone of our state’s economy, and I’m honored to have the support of the Florida Restaurant & Lodging Association,” said Congressman Byron Donalds. “As Governor, I will continue fighting for policies that keep Florida open for business, cut unnecessary red tape, grow our workforce, and ensure restaurants, hotels, and tourism employers can thrive. Together, we will protect the jobs this industry creates and keep Florida the best place in the nation to live, work, and visit.”

As the state’s premier hospitality trade industry association, the Florida Restaurant & Lodging Association (FRLA) is the leading voice for Florida’s hospitality and tourism industry, representing restaurants, hotels, theme parks, and suppliers statewide. Founded in 1946, FRLA advocates a strong business climate, workforce development, and policies that support the continued growth of one of Florida’s largest industries. FRLA’s mission is to protect, educate, and promote Florida’s nearly $112 billion hospitality industry and its two million employees. The association offers regulatory compliance and food safety training through Safe Staff® and FRLA’s subsidiary, RCS Training. The FRLA Educational Foundation provides industry-developed, career-building high school programs throughout the state, including the nation’s largest ProStart culinary program and the Hospitality & Tourism Management Program.

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CONTACTS:

For Destinations Florida: Jennifer Fennell, (850) 597-0057, [email protected]

For Florida Restaurant & Lodging Association: Ashley Chambers, (254) 715-9040, [email protected]

Tallahassee, Fla. – Representatives of Florida’s tourism and hospitality industry, including the Florida Attractions Association, Florida Association of Museums, Florida Restaurant & Lodging Association, Florida RV Park and Campground Association, Destinations Florida and VISIT FLORIDA, will promote the value of tourism and tourism promotion during Florida Tourism Day at the Capitol.

Industry representatives will meet with legislators to highlight that tourism and hospitality are the state’s number one industry, is an economic driver for our state, a top employer, and a source of revenue that benefits communities across Florida.

Florida’s tourism and hospitality industry have a significant impact on state and local economies, as well as Florida’s job market. According to a recent study commissioned by VISIT FLORIDA:

• In 2024, travelers spent a record $134.9, an increase of 3 percent over the previous year. 
• For every $1 spent by a visitor, 99 cents stayed in Florida’s economy, with 59 cents supporting worker salaries. This is up from 97 cents of every dollar being retained in the Florida economy in 2023.
• Taxes generated by travel and tourism in Florida grew 3.3 percent in 2024, reaching $33.6 billion.
• Tourism-supported employment in Florida grew by 1.8 percent in 2024, reaching 1.8 million jobs.
• Tourism-supported wages totaled $79.9 billion, including $44 billion in direct wages. This represents a 4.6 percent year-over-year growth from 2023.

Welcoming visitors to our state also provides benefits to residents. Thanks to tourism and the revenue tourism generates:

• Florida residents do not pay a state income tax making Florida one of only eight states without a state income tax.
• Every Florida household saves nearly $2,000 each year on state and local taxes.
• Communities can provide critical services residents rely on, such as education, public safety, infrastructure, and environmental programs.

Here’s what Florida tourism and hospitality leaders are saying regarding the impacts of tourism and tourism promotion on our state:

Bill Lupfer, President & CEO, Florida Attractions Association

“Tourism is a cornerstone of Florida’s economy, supporting jobs, communities, and public services statewide. No destination in the world matches Florida’s number, quality and diversity of guest experiences or the cutting-edge service delivered by our attractions, making continued investment in tourism essential to sustaining our global leadership.”

Malinda Horton, Executive Director, Florida Association of Museums

“Tourism is the heartbeat of Florida. It fuels our state and local economies, sustains our communities and offers lifelong careers to our residents. Even though we live, work and play in this beautiful state, there is so much that tourism offers Floridians. Visitors and residents alike get to enjoy the museums, arts programs and cultural organizations that offer educational and fun experiences, which all adds to the quality of life we have here in the State of Florida.”

Carol Dover, President & CEO, Florida Restaurant & Lodging Association

“Florida Tourism Day highlights what we can achieve when industry and government work together. Restaurants, hotels, and attractions are often a visitor’s first and last impression of our state, and they play a critical role in driving tourism, creating jobs, and supporting communities in every corner of Florida. We are proud to stand alongside our tourism partners to advocate for policies that protect Florida’s tourism economy, strengthen our workforce, and preserve the welcoming environment that keeps visitors coming back. The Florida Restaurant & Lodging Association remains committed to ensuring that Florida’s tourism and hospitality industry continues to thrive for generations to come.”

Bobby Cornwell, President and CEO, Florida RV Park and Campground Association

“Supporting Florida tourism and tourism promotion is vital for Florida’s economic growth, job creation, and local business benefits. It enhances infrastructure, promotes environmental conservation, and provides outdoor recreation opportunities to residents and visitors alike. Maintaining ongoing funding for tourism promotion through VISIT FLORIDA and Tourist Development Taxes is essential to a strong tourism industry that supports state and county budgets and improves the quality of life for all Florida residents.”

Robert Skrob, Executive Director, Destinations Florida

“The success of Florida’s tourism industry, and the economic and jobs benefits our state reaps from it, are the direct result of statewide and local tourism promotion efforts. Local Tourist Development Tax funded marketing campaigns are paid by visitors so we can attract more visitors to all of Florida’s unique destinations. Keeping visitors coming back to the Sunshine State not only helps keep the tax base low for residents, it also helps fund critical local services we all rely on, such as education, public safety, infrastructure and environmental programs.”

Bryan Griffin, President and CEO, VISIT FLORIDA

“Tourism drives the Florida economy, with $134 billion in economic activity generated in a year, which provides an annual estimated tax savings of nearly $2,000 per Florida family. VISIT FLORIDA remains diligently focused on partnering with Florida’s tourism industry and serving Florida’s residents through our important work. I thank everyone in attendance for Florida Tourism Day for their continued and steadfast support of VISIT FLORIDA.”

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(L-R: Dennis Chan, Nick Sarra, 2026 Chairman Greg Cook, Aaron Hoefen, Chuck Prather, Henry Delgado, Richard Schneider)

TALLAHASSEE – Today, the Florida Restaurant and Lodging Association (FRLA) proudly announced the installation of its 2026 Board of Directors Executive Committee, featuring seasoned leaders with more than 215 years of combined experience in the hospitality industry.

Celebrating its 80^th year, FRLA is Florida’s leading hospitality trade association, dedicated to serving the industry and its members with unmatched commitment to excellence. With a mission to protect, educate, and promote Florida’s $112 billion hospitality industry and its two million employees, FRLA remains a steadfast advocate for this vital economic engine and the heartbeat of the great state of Florida.

FRLA’s 2026 Board of Directors Executive Committee includes dedicated lodging and restaurant directors to ensure balanced industry representation and is comprised of the following: 

• Chairman: Greg Cook, Luxury General Manager, The Ritz-Carlton, Amelia Island
• Vice Chairman: Henry Delgado, Managing Partner, Smith and Wollensky Restaurant Group, Miami Beach
• Secretary/Treasurer & Lodging Director: Chuck Prather, President, Birchwood Development (The Birchwood, Birchwood Canopy, Birch & Vine), St. Petersburg
• Restaurant Director: Dennis Chan, Chef & Owner/Operator, Blue Bamboo, Jacksonville
• Lodging Director: Aaron Hoefen, Marriott International, Dual Hotel Manager for the JW Marriott Tampa Water Street and the Tampa Marriott Water Street, Tampa
• Restaurant Director: Richard Schneider, Chief Operating & Development Officer, AREAS USA, Miami
• Immediate Past Chair: Nick Sarra, Partner & Chief Executive Officer, Saltwater Restaurants Inc., Destin

“As FRLA marks its 80th anniversary, we are reminded that our strength has always come from the dedication of our members and leaders,” said Carol Dover, President & CEO of FRLA. “The 2026 Executive Committee brings extraordinary experience and passion at a pivotal time for our industry. Their leadership will help us build on eight decades of advocacy, innovation, and collaboration as we champion policies that support our workforce, our businesses, and Florida’s position as a global hospitality leader.”

“I am honored to serve as the 2026 FRLA Chairman of the Board as our country also celebrates its 250th anniversary this year,” said Greg Cook, General Manager of The Ritz-Carlton, Amelia Island. “Restaurants and hotels have long played a vital role in shaping our culture and driving our economy. I’m committed to championing our industry as we build on FRLA’s great legacy of advocating for policies that support growth, empower our workforce, inspire our next generation of leaders and ensure Florida remains the leading destination for hospitality excellence.”

For full biographies for the FRLA Board of Directors, please click here.

To learn more about that Chair Greg Cook’s path to leadership, click here.

TALLAHASSEE, Fla. —VISIT FLORIDA’s 2024 Economic Impact of Tourism study revealed record-breaking economic contributions to Floridians from the state’s tourism industry. New data confirm that travel and tourism generated $133.6 billion in economic impact in 2024 and saved Florida’s 9+ million households nearly $2,000 each in taxes

Out-of-state visitors to Florida spent $134.9 billion last year, a 3.0% increase over 2023. Americans accounted for $120.1 billion of that total, and international visitors contributed $14.8 billion. For every dollar spent by a visitor, 99 cents remained in Florida.

Tourism continued to support Florida’s workforce and tax base in monumental ways. The industry backed 1.8 million jobs in 2024 and generated $79.9 billion in wages. Tourism-related activity produced $33.6 billion in federal, state, and local taxes.

“Our tourism industry is critical to Florida’s strong economic position,” said Governor Ron DeSantis. “Florida remains the top destination for travelers from across the country and the world because we prioritize freedom and safety. Tourism fuels jobs and keeps Florida’s economy strong.”

“Tourism drives Florida’s economy,” said Bryan Griffin, President and CEO of VISIT FLORIDA. “This new data from VISIT FLORIDA’s economic impact study demonstrates the value of Florida’s investment in tourism and tourism marketing. Florida’s 9.1 million households are saving nearly $2,000 a year because of the tax revenues generated by Florida tourism. VISIT FLORIDA will continue to responsibly steward this valuable investment for Florida’s residents.”

Highlights from the 2024 VISIT FLORIDA Economic & Fiscal Impact of Tourism in Florida Report by Rockport Analytics

Tourism in 2024 broke records at 143 million visitors.

Visitor spending by out-of-state travelers increased by 3.0% in 2024, reaching $134.9 billion.

The Travel & Tourism sector accounted for 7.8% of Florida’s Nominal Gross State Product (GSP), contributing $133.6 billion to the state’s economy in 2024.

For every $1 spent by a visitor, 99 cents stayed in Florida’s economy, with 59 cents supporting worker salaries. This is up from 97 cents of every dollar being retained in the Florida economy in 2023.

Taxes generated by travel and tourism in Florida grew 3.3% in 2024, reaching $33.6 billion.

Without tourism, Florida households would pay $1,730 more annually in state and local taxes alone to sustain current levels of revenue.

Tourism-supported employment in Florida grew by 1.8% in 2024, reaching 1.8 million jobs.

Tourism-supported wages totaled $79.9 billion, including $44 billion in direct wages. This represents a 4.6% year-over-year growth from 2023.

Read more from the Newsroom of Governor Ron DeSantis here. 

L-R: FRLA 2025 Chairman of the Board Nick Sarra, FRLA Lifetime Achievement Award Winner Dick Rivera, FRLA President & CEO Carol Dover)

TALLAHASSEE, FL – The Florida Restaurant & Lodging Association has announced longtime Sarasota restaurateur Dick Rivera as the 2025 FRLA Lifetime Achievement Award winner. With his win, Rivera was inducted into the FRLA Hall of Fame during a recent Hospitality Stars of the Industry Gala ceremony, which was held at the Henderson Beach Resort in Destin.

“Dick Rivera is a true giant of our industry – a visionary whose leadership, integrity, and passion have shaped the future of hospitality in Florida and far beyond,” said Carol Dover, President & CEO of the Florida Restaurant & Lodging Association. “For more than five decades, Dick has elevated every organization he has touched, developing iconic brands, inspiring the next generation of leaders, and showing all of us what it means to serve with heart. His rare ability to combine operational excellence with genuine mentorship has earned him the admiration of peers across the industry. Dick’s impact is woven into the fabric of this industry, and his legacy will endure for generations. We are deeply honored to welcome Dick Rivera into the FRLA Hall of Fame as our 2025 Lifetime Achievement Award recipient.”

The Hospitality Stars of the Industry Gala pays tribute to restaurant and lodging operators and suppliers from across the Sunshine State for their remarkable work in hospitality. The Hall of Fame distinction is reserved for visionary leaders whose decades of service, dedication, and passion have left a lasting impact on Florida’s hospitality industry. At the event, the FRLA Hotelier, Restaurateur, and Supplier of the Year awards were also given.

“I’m so humbled to receive this award; it’s an incredible honor for a lifetime of work,” said Dick Rivera, 2025 FRLA Lifetime Achievement Award winner, during his acceptance speech. “To be awarded by your peers in the industry makes it even more special. The joy in this business comes from the people you serve, the people you work with, and the times you have with them. Success is never a solo act – there are a lot of people involved. Winston Churchill once said, ‘Success is never final,’ so getting this award raises the bar for me as I ask what’s next.”

To learn more about Dick Rivera and his path to the Hall of Fame, please watch the FRLA Hall of Fame Video here.

Dick Rivera, Suncoast Hospitality Partners, Sarasota

Dick Rivera is a distinguished leader of the restaurant industry with more than 50 years of experience driving growth and innovation. He founded Suncoast Hospitality Partners LLC, a Sarasota-based development and management company with ventures including Vin Cella, TGI Friday’s, Marlow’s Tavern, Brick’s Smoked Meats, and Clasico Italian Chophouse. His affiliated company Rubicon Enterprises owns and/or operates 26 restaurants nationwide.

Rivera began his career with Steak and Ale Restaurants of America and went on to hold senior executive roles with leading brands such as Darden Restaurants, Longhorn Steakhouse, TGI Friday’s, Inc., Applebee’s, and El Chico Corp.

His achievements have earned widespread recognition, including Nation’s Restaurant News’ “Golden Chain” award, the “Restaurant Business Leadership Award,” the prestigious Silver Plate from the International Foodservice Manufacturers Association, and FIU’s Michael E. Hurst Hospitality Leadership Award. Rivera is deeply committed to service, serving on the boards of Golden Corral Corporation, Ringling College of Art and Design, and the Sarasota Orchestra. He is a past Chairman of the National Restaurant Association and Florida Citrus Sports Association and is a member of the Young Presidents’ Organization.

He holds a bachelor’s degree from Washington and Lee University, an Honorary Doctor of Business Administration from Johnson & Wales University, and is a proud U.S. Army veteran. 

About FRLA: The Florida Restaurant and Lodging Association (FRLA) is Florida’s premier non-profit hospitality industry trade association. Founded in 1946 as the Florida Restaurant Association, FRLA merged with the Florida Hotel and Motel Association in 2006. FRLA’s more than 10,000 members include independent hoteliers and restaurateurs, household name franchises, theme parks and suppliers. The association’s mission is to protect, educate and promote Florida’s nearly $112 billion hospitality industry and its two million employees. Dedicated to safeguarding the needs of the membership, FRLA provides legislative advocacy to ensure the voices of its members are heard and their interests are protected. The association offers regulatory compliance and food safety training through Safe Staff® and FRLA’s subsidiary, RCS Training. The FRLA Educational Foundation provides industry-developed, career-building high school programs throughout the state.

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(L-R: FRLA 2025 Chairman of the Board Nick Sarra, FRLA Hotelier of the Year Heiko Dobrikow, FRLA President & CEO Carol Dover)

TALLAHASSEE – At the 2025 Hospitality Stars of the Industry Gala, the Florida Restaurant & Lodging Association (FRLA) awarded Hotelier of the Year to Heiko Dobrikow, Executive Vice President of The Las Olas Company and General Manager of The Riverside Hotel in Fort Lauderdale. With his win, Dobrikow was inducted into the FRLA Hall of Fame during the ceremony, which was held recently at the Henderson Beach Resort in Destin.

“Heiko Dobrikow represents the heart and spirit of Florida’s hospitality industry – a dedicated professional whose passion for people, pursuit of excellence, and commitment to service have left an enduring mark on our state,” said Carol Dover, President & CEO of the Florida Restaurant and Lodging Association. “For more than three decades, Heiko has led with purpose and humility, proving that true leadership is rooted in service to others. His commitment to excellence, mentorship, and community has not only elevated the Riverside Hotel and The Las Olas Company but has also strengthened Florida’s entire hospitality family. It is our great honor to welcome Heiko into the FRLA Hall of Fame and celebrate him as our 2025 Hotelier of the Year.”

The Hospitality Stars of the Industry Gala pays tribute to restaurant and lodging operators and suppliers from across the Sunshine State for their remarkable work in hospitality. The Hall of Fame distinction is reserved for visionary leaders whose decades of service, dedication, and passion have left a lasting impact on Florida’s hospitality industry.

“I am deeply honored to be recognized as the 2025 Hall of Fame Hotelier of the Year by the Florida Restaurant and Lodging Association,” said Heiko Dobrikow, 2025 FRLA Hotelier of the Year. “This recognition is not just a personal milestone, but a celebration of the incredible people who make Florida’s hospitality industry thrive every day. Servant leadership has always been my guiding principle — leading by lifting others, empowering teams, and creating meaningful experiences for our guests and communities. I remain fully committed to serving our industry with gratitude, integrity, and a shared vision for a stronger, more connected Florida hospitality family.” 

To learn more about Heiko Dobrikow and his path to the Hall of Fame, please watch the FRLA Hall of Fame Video here.

Heiko Dobrikow is a seasoned hotelier and business leader with over 30 years of experience in hospitality, property, and asset management. Known for transforming organizations through servant leadership, he excels in building high-performing teams, optimizing revenue, and fostering cultures of care and service excellence.

Heiko currently serves as Executive Vice President of The Las Olas Company and General Manager of the Riverside Hotel in Fort Lauderdale. His career includes leadership roles at premier resorts such as Marriott’s Bay Point Resort, Fisher Island Hotel & Resort, Casa Marina Resort, Mayfair Hotel & Spa, Radisson Deauville Beach Resort, and Hilton Palm Beach Oceanfront Resort.

Deeply engaged in his community, Heiko has chaired the Broward Workforce Development Board and the Greater Fort Lauderdale Chamber of Commerce, led the Florida Restaurant & Lodging Association – Broward Chapter, and contributed to numerous civic, tourism, and charitable organizations. His leadership has been widely recognized, earning honors such as Florida Trend’s Top 500 Most Influential Leaders, FAU’s South Florida Business Leader of the Year, and multiple awards celebrating his impact in tourism, business, and community service. Born in Germany, Heiko came to the U.S. at 17, earned a BA from the University of Kansas, and discovered his lifelong passion for hospitality. He enjoys traveling, motorcycling, boating, and family life with his wife Elenice and their parrots, Malibu and Sugar.

About FRLA: The Florida Restaurant and Lodging Association (FRLA) is Florida’s premier non-profit hospitality industry trade association. Founded in 1946 as the Florida Restaurant Association, FRLA merged with the Florida Hotel and Motel Association in 2006. FRLA’s more than 10,000 members include independent hoteliers and restaurateurs, household name franchises, theme parks and suppliers. The association’s mission is to protect, educate and promote Florida’s nearly $112 billion hospitality industry and its two million employees. Dedicated to safeguarding the needs of the membership, FRLA provides legislative advocacy to ensure the voices of its members are heard and their interests are protected. The association offers regulatory compliance and food safety training through Safe Staff® and FRLA’s subsidiary, RCS Training. The FRLA Educational Foundation provides industry-developed, career-building high school programs throughout the state.