TALLAHASSEE, Fla. —VISIT FLORIDA’s 2024 Economic Impact of Tourism study revealed record-breaking economic contributions to Floridians from the state’s tourism industry. New data confirm that travel and tourism generated $133.6 billion in economic impact in 2024 and saved Florida’s 9+ million households nearly $2,000 each in taxes

Out-of-state visitors to Florida spent $134.9 billion last year, a 3.0% increase over 2023. Americans accounted for $120.1 billion of that total, and international visitors contributed $14.8 billion. For every dollar spent by a visitor, 99 cents remained in Florida.

Tourism continued to support Florida’s workforce and tax base in monumental ways. The industry backed 1.8 million jobs in 2024 and generated $79.9 billion in wages. Tourism-related activity produced $33.6 billion in federal, state, and local taxes.

“Our tourism industry is critical to Florida’s strong economic position,” said Governor Ron DeSantis. “Florida remains the top destination for travelers from across the country and the world because we prioritize freedom and safety. Tourism fuels jobs and keeps Florida’s economy strong.”

“Tourism drives Florida’s economy,” said Bryan Griffin, President and CEO of VISIT FLORIDA. “This new data from VISIT FLORIDA’s economic impact study demonstrates the value of Florida’s investment in tourism and tourism marketing. Florida’s 9.1 million households are saving nearly $2,000 a year because of the tax revenues generated by Florida tourism. VISIT FLORIDA will continue to responsibly steward this valuable investment for Florida’s residents.”

Highlights from the 2024 VISIT FLORIDA Economic & Fiscal Impact of Tourism in Florida Report by Rockport Analytics

Tourism in 2024 broke records at 143 million visitors.

Visitor spending by out-of-state travelers increased by 3.0% in 2024, reaching $134.9 billion.

The Travel & Tourism sector accounted for 7.8% of Florida’s Nominal Gross State Product (GSP), contributing $133.6 billion to the state’s economy in 2024.

For every $1 spent by a visitor, 99 cents stayed in Florida’s economy, with 59 cents supporting worker salaries. This is up from 97 cents of every dollar being retained in the Florida economy in 2023.

Taxes generated by travel and tourism in Florida grew 3.3% in 2024, reaching $33.6 billion.

Without tourism, Florida households would pay $1,730 more annually in state and local taxes alone to sustain current levels of revenue.

Tourism-supported employment in Florida grew by 1.8% in 2024, reaching 1.8 million jobs.

Tourism-supported wages totaled $79.9 billion, including $44 billion in direct wages. This represents a 4.6% year-over-year growth from 2023.

Read more from the Newsroom of Governor Ron DeSantis here. 

L-R: FRLA 2025 Chairman of the Board Nick Sarra, FRLA Lifetime Achievement Award Winner Dick Rivera, FRLA President & CEO Carol Dover)

TALLAHASSEE, FL – The Florida Restaurant & Lodging Association has announced longtime Sarasota restaurateur Dick Rivera as the 2025 FRLA Lifetime Achievement Award winner. With his win, Rivera was inducted into the FRLA Hall of Fame during a recent Hospitality Stars of the Industry Gala ceremony, which was held at the Henderson Beach Resort in Destin.

“Dick Rivera is a true giant of our industry – a visionary whose leadership, integrity, and passion have shaped the future of hospitality in Florida and far beyond,” said Carol Dover, President & CEO of the Florida Restaurant & Lodging Association. “For more than five decades, Dick has elevated every organization he has touched, developing iconic brands, inspiring the next generation of leaders, and showing all of us what it means to serve with heart. His rare ability to combine operational excellence with genuine mentorship has earned him the admiration of peers across the industry. Dick’s impact is woven into the fabric of this industry, and his legacy will endure for generations. We are deeply honored to welcome Dick Rivera into the FRLA Hall of Fame as our 2025 Lifetime Achievement Award recipient.”

The Hospitality Stars of the Industry Gala pays tribute to restaurant and lodging operators and suppliers from across the Sunshine State for their remarkable work in hospitality. The Hall of Fame distinction is reserved for visionary leaders whose decades of service, dedication, and passion have left a lasting impact on Florida’s hospitality industry. At the event, the FRLA Hotelier, Restaurateur, and Supplier of the Year awards were also given.

“I’m so humbled to receive this award; it’s an incredible honor for a lifetime of work,” said Dick Rivera, 2025 FRLA Lifetime Achievement Award winner, during his acceptance speech. “To be awarded by your peers in the industry makes it even more special. The joy in this business comes from the people you serve, the people you work with, and the times you have with them. Success is never a solo act – there are a lot of people involved. Winston Churchill once said, ‘Success is never final,’ so getting this award raises the bar for me as I ask what’s next.”

To learn more about Dick Rivera and his path to the Hall of Fame, please watch the FRLA Hall of Fame Video here.

Dick Rivera, Suncoast Hospitality Partners, Sarasota

Dick Rivera is a distinguished leader of the restaurant industry with more than 50 years of experience driving growth and innovation. He founded Suncoast Hospitality Partners LLC, a Sarasota-based development and management company with ventures including Vin Cella, TGI Friday’s, Marlow’s Tavern, Brick’s Smoked Meats, and Clasico Italian Chophouse. His affiliated company Rubicon Enterprises owns and/or operates 26 restaurants nationwide.

Rivera began his career with Steak and Ale Restaurants of America and went on to hold senior executive roles with leading brands such as Darden Restaurants, Longhorn Steakhouse, TGI Friday’s, Inc., Applebee’s, and El Chico Corp.

His achievements have earned widespread recognition, including Nation’s Restaurant News’ “Golden Chain” award, the “Restaurant Business Leadership Award,” the prestigious Silver Plate from the International Foodservice Manufacturers Association, and FIU’s Michael E. Hurst Hospitality Leadership Award. Rivera is deeply committed to service, serving on the boards of Golden Corral Corporation, Ringling College of Art and Design, and the Sarasota Orchestra. He is a past Chairman of the National Restaurant Association and Florida Citrus Sports Association and is a member of the Young Presidents’ Organization.

He holds a bachelor’s degree from Washington and Lee University, an Honorary Doctor of Business Administration from Johnson & Wales University, and is a proud U.S. Army veteran. 

About FRLA: The Florida Restaurant and Lodging Association (FRLA) is Florida’s premier non-profit hospitality industry trade association. Founded in 1946 as the Florida Restaurant Association, FRLA merged with the Florida Hotel and Motel Association in 2006. FRLA’s more than 10,000 members include independent hoteliers and restaurateurs, household name franchises, theme parks and suppliers. The association’s mission is to protect, educate and promote Florida’s nearly $112 billion hospitality industry and its two million employees. Dedicated to safeguarding the needs of the membership, FRLA provides legislative advocacy to ensure the voices of its members are heard and their interests are protected. The association offers regulatory compliance and food safety training through Safe Staff® and FRLA’s subsidiary, RCS Training. The FRLA Educational Foundation provides industry-developed, career-building high school programs throughout the state.

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(L-R: FRLA 2025 Chairman of the Board Nick Sarra, FRLA Hotelier of the Year Heiko Dobrikow, FRLA President & CEO Carol Dover)

TALLAHASSEE – At the 2025 Hospitality Stars of the Industry Gala, the Florida Restaurant & Lodging Association (FRLA) awarded Hotelier of the Year to Heiko Dobrikow, Executive Vice President of The Las Olas Company and General Manager of The Riverside Hotel in Fort Lauderdale. With his win, Dobrikow was inducted into the FRLA Hall of Fame during the ceremony, which was held recently at the Henderson Beach Resort in Destin.

“Heiko Dobrikow represents the heart and spirit of Florida’s hospitality industry – a dedicated professional whose passion for people, pursuit of excellence, and commitment to service have left an enduring mark on our state,” said Carol Dover, President & CEO of the Florida Restaurant and Lodging Association. “For more than three decades, Heiko has led with purpose and humility, proving that true leadership is rooted in service to others. His commitment to excellence, mentorship, and community has not only elevated the Riverside Hotel and The Las Olas Company but has also strengthened Florida’s entire hospitality family. It is our great honor to welcome Heiko into the FRLA Hall of Fame and celebrate him as our 2025 Hotelier of the Year.”

The Hospitality Stars of the Industry Gala pays tribute to restaurant and lodging operators and suppliers from across the Sunshine State for their remarkable work in hospitality. The Hall of Fame distinction is reserved for visionary leaders whose decades of service, dedication, and passion have left a lasting impact on Florida’s hospitality industry.

“I am deeply honored to be recognized as the 2025 Hall of Fame Hotelier of the Year by the Florida Restaurant and Lodging Association,” said Heiko Dobrikow, 2025 FRLA Hotelier of the Year. “This recognition is not just a personal milestone, but a celebration of the incredible people who make Florida’s hospitality industry thrive every day. Servant leadership has always been my guiding principle — leading by lifting others, empowering teams, and creating meaningful experiences for our guests and communities. I remain fully committed to serving our industry with gratitude, integrity, and a shared vision for a stronger, more connected Florida hospitality family.” 

To learn more about Heiko Dobrikow and his path to the Hall of Fame, please watch the FRLA Hall of Fame Video here.

Heiko Dobrikow is a seasoned hotelier and business leader with over 30 years of experience in hospitality, property, and asset management. Known for transforming organizations through servant leadership, he excels in building high-performing teams, optimizing revenue, and fostering cultures of care and service excellence.

Heiko currently serves as Executive Vice President of The Las Olas Company and General Manager of the Riverside Hotel in Fort Lauderdale. His career includes leadership roles at premier resorts such as Marriott’s Bay Point Resort, Fisher Island Hotel & Resort, Casa Marina Resort, Mayfair Hotel & Spa, Radisson Deauville Beach Resort, and Hilton Palm Beach Oceanfront Resort.

Deeply engaged in his community, Heiko has chaired the Broward Workforce Development Board and the Greater Fort Lauderdale Chamber of Commerce, led the Florida Restaurant & Lodging Association – Broward Chapter, and contributed to numerous civic, tourism, and charitable organizations. His leadership has been widely recognized, earning honors such as Florida Trend’s Top 500 Most Influential Leaders, FAU’s South Florida Business Leader of the Year, and multiple awards celebrating his impact in tourism, business, and community service. Born in Germany, Heiko came to the U.S. at 17, earned a BA from the University of Kansas, and discovered his lifelong passion for hospitality. He enjoys traveling, motorcycling, boating, and family life with his wife Elenice and their parrots, Malibu and Sugar.

About FRLA: The Florida Restaurant and Lodging Association (FRLA) is Florida’s premier non-profit hospitality industry trade association. Founded in 1946 as the Florida Restaurant Association, FRLA merged with the Florida Hotel and Motel Association in 2006. FRLA’s more than 10,000 members include independent hoteliers and restaurateurs, household name franchises, theme parks and suppliers. The association’s mission is to protect, educate and promote Florida’s nearly $112 billion hospitality industry and its two million employees. Dedicated to safeguarding the needs of the membership, FRLA provides legislative advocacy to ensure the voices of its members are heard and their interests are protected. The association offers regulatory compliance and food safety training through Safe Staff® and FRLA’s subsidiary, RCS Training. The FRLA Educational Foundation provides industry-developed, career-building high school programs throughout the state.

(L-R: FRLA 2025 Chairman of the Board Nick Sarra, FRLA Restaurateur of the Year Michael Quillen, FRLA President & CEO Carol Dover)

TALLAHASSEE, FL – At the 2025 Hospitality Stars of the Industry Gala, the Florida Restaurant & Lodging Association (FRLA) awarded Restaurateur of the Year to Mike Quillen, a longtime Sarasota restaurateur who oversees 15 Florida and North Carolina restaurants and bars as  President of Watershed Hospitality Concepts, Gecko’s Hospitality Group, and Cashiers Restaurant Holdings. With his win, Quillen was inducted into the FRLA Hall of Fame during the ceremony, which was held recently at the Henderson Beach Resort in Destin.

“Mike Quillen represents the very best of Florida’s hospitality industry – visionary leadership, deep community engagement, and an unwavering passion for excellence,” said Carol Dover, President and CEO of the Florida Restaurant & Lodging Association. “Mike’s legacy extends far beyond the success of his restaurants – it lives in the thousands of people he has mentored and the careers he has shaped. His dedication to training, empowering, and retaining great employees has set the standard for our entire industry, and his impact on Florida’s restaurant landscape has been extraordinary. We are proud to honor him as our 2025 Restaurateur of the Year and induct him into the FRLA Hall of Fame.”

The Hospitality Stars of the Industry Gala pays tribute to restaurant and lodging operators and suppliers from across the Sunshine State for their remarkable work in hospitality. The Hall of Fame distinction is reserved for visionary leaders whose decades of service, dedication, and passion have left a lasting impact on Florida’s hospitality industry.

“I’m deeply honored to receive this award from the Florida Restaurant & Lodging Association, an organization that has played such a pivotal role in shaping the direction of my career and any success I’ve achieved along the way,” said Mike Quillen, 2025 FRLA Restaurateur of the Year. “I share this recognition with the incredible team members that I’ve had the privilege to work alongside of over the years. Our shared dedication, passion to hospitality, and hard work have made this possible, and I’m grateful to share this award with them.”

Michael Quillen is President of three independent restaurant groups operating 15 locations across Florida and North Carolina, including Gecko’s Grill & Pub, Dry Dock Waterfront Grill, Tripletail Seafood & Spirits, Cask & Ale, Pie on Main, Lefty’s Oyster & Seafood Bar, and Micas Mountain Kitchen, to name a few. Since opening the flagship Gecko’s Grill & Pub in Sarasota in 1992, Quillen has cultivated award-winning concepts with over 800 employees, low management turnover, and a hands-on leadership style that emphasizes hospitality, community engagement, and promoting from within.

Classically trained in corporate, franchise, and family-owned restaurants, Quillen blends business acumen, operational expertise, and a strong work ethic to create thriving, polished casual dining experiences. His leadership has earned multiple “Best Of” guest awards, the National Restaurant Association’s Florida Restaurant Neighbor Award five consecutive years, and the national Restaurant Neighbor Award in 2017. He personally received the Florida Cornerstone Humanitarian Award four years in a row. Quillen serves on the boards of FRLA, the Greater Sarasota Chamber of Commerce, the Argus Foundation, Selby Gardens, Visit Sarasota County, and the Sarasota County Sheriff’s Office Charitable Foundation. A graduate of Leadership Florida, he studied History and Political Science at New College and attended State College of Florida on a tennis scholarship. He and his wife, Mary, have two daughters.

To learn more about Mike Quillen and his restaurant concepts, please watch the FRLA Hall of Fame Video here.

About FRLA: The Florida Restaurant and Lodging Association (FRLA) is Florida’s premier non-profit hospitality industry trade association. Founded in 1946 as the Florida Restaurant Association, FRLA merged with the Florida Hotel and Motel Association in 2006. FRLA’s more than 10,000 members include independent hoteliers and restaurateurs, household name franchises, theme parks and suppliers. The association’s mission is to protect, educate and promote Florida’s nearly $112 billion hospitality industry and its two million employees. Dedicated to safeguarding the needs of the membership, FRLA provides legislative advocacy to ensure the voices of its members are heard and their interests are protected. The association offers regulatory compliance and food safety training through Safe Staff® and FRLA’s subsidiary, RCS Training. The FRLA Educational Foundation provides industry-developed, career-building high school programs throughout the state.

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 (L-R: FRLA 2025 Chairman of the Board Nick Sarra, FRLA Supplier of the Year Jordan Beckner, FRLA President & CEO Carol Dover)

 TALLAHASSEE, FL – At the 2025 Hospitality Stars of the Industry Gala, the Florida Restaurant & Lodging Association (FRLA) awarded Supplier of the Year to Jordan Beckner, Founding Partner and President of Sales for FiberBuilt Umbrellas & Cushions. With his win, Beckner was inducted into the FRLA Hall of Fame during the ceremony, which was held recently at the Henderson Beach Resort in Destin.

“Behind every great dining and lodging experience are suppliers who go above and beyond to support our industry’s success, and Jordan Beckner sets that high standard,” said Carol Dover, President and CEO of the Florida Restaurant & Lodging Association. “Under Jordan’s leadership, FiberBuilt Umbrellas & Cushions has exemplified innovation, reliability, superior quality, and collaboration. Ever present and always engaged in our industry, Jordan’s dedication to supporting our operators and their guests makes him the perfect choice for our 2025 Supplier of the Year.”

The Hospitality Stars of the Industry Gala pays tribute to restaurant and lodging operators and suppliers from across the Sunshine State for their remarkable work in hospitality. The Hall of Fame distinction is reserved for visionary leaders whose decades of service, dedication, and passion have left a lasting impact on Florida’s hospitality industry.

“On behalf of FiberBuilt Umbrellas & Cushions and my partner of 25 years, Paul Knapp, I am deeply honored to be recognized as the Florida Restaurant and Lodging Association’s Supplier of the Year,” said Jordan Beckner, 2025 FRLA Supplier of the Year. “First and foremost, I want to thank my Lord and Savior, Jesus Christ. Any success I’ve achieved — in business or in life — is because of His grace, guidance, and the strength He provides. I truly believe that through faith, hard work, and perseverance, all things are possible. I also want to express my sincere gratitude to Carol Dover and her entire FRLA team. For nearly two decades, they have demonstrated unwavering leadership, built meaningful business relationships, and, most importantly, offered genuine friendship. It has been a privilege to work alongside such passionate advocates for Florida’s hospitality industry. To my incredible family — thank you for your constant love, encouragement, and understanding through every season of this journey. Your support gives me purpose and strength. And to our amazing employees — the heart and soul of FiberBuilt — this recognition belongs to you. Your dedication, craftsmanship, and pride in what we do every day are what make our company exceptional. I am truly humbled by this honor and grateful for the opportunity to serve such an inspiring industry. Together, we will continue to strengthen and support Florida’s hospitality community for many years to come.”

Jordan Beckner is the founding partner and President of Sales of FiberBuilt Umbrellas and Cushions. He graduated from Northwood University with his bachelor’s degree and earned an MBA from the South University in Savannah, Georgia. Since 2000, when he and Paul Knapp founded FiberBuilt Umbrellas, Inc., he has been an enthusiastically engaged member of the hospitality industry. He has served on the Board of Trustees for the American Hotel & Lodging Association’s (AHLA) Educational Foundation, as a member of the Florida Restaurant & Lodging Association’s (FRLA) Marketing and Allied Member Council, on FRLA’s Educational Foundation Board, as a board member of the Culinary and Hospitality Academy at Forest Hill Community High School in Wellington, and as co-chair of the Suppliers’ Council of the American Resort Development Association. Jordan and his wife JoAnne have been married 36 years. They have two adult children and four grandchildren. 

To learn more about Jordan Beckner and FiberBuilt Umbrellas & Cushions, please watch the FRLA Hall of Fame Video here.

About FRLA: The Florida Restaurant and Lodging Association (FRLA) is Florida’s premier non-profit hospitality industry trade association. Founded in 1946 as the Florida Restaurant Association, FRLA merged with the Florida Hotel and Motel Association in 2006. FRLA’s more than 10,000 members include independent hoteliers and restaurateurs, household name franchises, theme parks and suppliers. The association’s mission is to protect, educate and promote Florida’s nearly $112 billion hospitality industry and its two million employees. Dedicated to safeguarding the needs of the membership, FRLA provides legislative advocacy to ensure the voices of its members are heard and their interests are protected. The association offers regulatory compliance and food safety training through Safe Staff^® and FRLA’s subsidiary, RCS Training. The FRLA Educational Foundation provides industry-developed, career-building high school programs throughout the state.

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~Hotelier, Restaurateur, and Supplier of the Year Icons Honored; Rare Lifetime Achievement Award Presented~

(L-R: Hotelier of the Year Heiko Dobrikow; Restaurateur of the Year Mike Quillen; Supplier of the Year Jordan Beckner; Lifetime Achievement Award Winner Dick Rivera)

DESTIN, FL – On Tuesday evening, the Florida Restaurant and Lodging Association (FRLA) honored its 2025 Hospitality Stars of the Industry Hall of Fame Winners during an evening gala at the Henderson Beach Resort. The 2026 FRLA Board Executive Committee and 2026 Chairman of the Board, Greg Cook of The Ritz-Carlton, Amelia Island, were also sworn in at the event.

“It is a privilege to honor those whose lifelong dedication has defined excellence in Florida’s hospitality industry,” said Carol Dover, President and CEO of the Florida Restaurant and Lodging Association. “FRLA’s 2025 Hall of Fame inductees have shaped and strengthened our industry through decades of leadership, vision, and innovation. With more than 140 years of combined service, their legacy of excellence continues to inspire and set the standard for future generations of hospitality professionals. Congratulations to our outstanding Hall of Fame winners!”

2025 FRLA Hall of Fame Winners

Lifetime Achievement Award: Dick Rivera, Suncoast Hospitality Partners, Sarasota

Link to headshot

Dick Rivera is a distinguished leader of the restaurant industry with more than 50 years of experience driving growth and innovation.

He founded Suncoast Hospitality Partners LLC, a Sarasota-based development and management company with ventures including Vin Cella, TGI Friday’s, Marlow’s Tavern, Brick’s Smoked Meats, and Clasico Italian Chophouse. His affiliated company Rubicon Enterprises owns and/or operates 26 restaurants nationwide. Rivera began his career with Steak and Ale Restaurants of America and went on to hold senior executive roles with leading brands such as Darden Restaurants, Longhorn Steakhouse, TGI Friday’s, Inc., Applebee’s, and El Chico Corp.

His achievements have earned widespread recognition, including Nation’s Restaurant News’ “Golden Chain” award, the “Restaurant Business Leadership Award,” the prestigious Silver Plate from the International Foodservice Manufacturers Association, and FIU’s Michael E. Hurst Hospitality Leadership Award. Rivera is deeply committed to service, serving on the boards of Golden Corral Corporation, Ringling College of Art and Design, and the Sarasota Orchestra. He is a past Chairman of the National Restaurant Association and Florida Citrus Sports Association and is a member of the Young Presidents’ Organization.

He holds a bachelor’s degree from Washington and Lee University, an Honorary Doctor of Business Administration from Johnson & Wales University, and is a proud U.S. Army veteran.

Supplier of the Year: Jordan Beckner – FiberBuilt Umbrellas, Pompano Beach

Link to headshot

Jordan Beckner is the founding partner and President of Sales of FiberBuilt Umbrellas and Cushions. He graduated from Northwood University with his bachelor’s degree and earned an MBA from the South University in Savannah, Georgia.

Since 2000, when he and Paul Knapp founded FiberBuilt Umbrellas, Inc., he has been an enthusiastically engaged member of the hospitality industry. He has served on the Board of Trustees for the American Hotel & Lodging Association’s Educational Foundation, as a member of the Florida Restaurant & Lodging Association’s Marketing & Allied Member Council, on FRLA’s Educational Foundation Board, as a board member of the Culinary and Hospitality Academy at Forest Hill Community High School in Wellington, and as co-chair of the Suppliers’ Council of the American Resort Development Association.

Jordan and his wife JoAnne have been married 36 years. They have two adult children and four grandchildren. 

Restaurateur of the Year: Mike Quillen – Watershed Hospitality Concepts, Gecko’s Hospitality Group, Micas Mountain Kitchen, Sarasota and North Carolina

Link to headshot

Michael Quillen is President of three independent restaurant groups operating 15 locations across Florida and North Carolina, including Gecko’s Grill & Pub, Dry Dock Waterfront Grill, Tripletail Seafood & Spirits, Cask & Ale, Pie on Main, Lefty’s Oyster & Seafood Bar, and Micas Mountain Kitchen. Since opening the flagship Gecko’s Grill & Pub in Sarasota in 1992, Quillen has cultivated award-winning concepts with over 800 employees, low management turnover, and a hands-on leadership style that emphasizes hospitality, community engagement, and promoting from within.

Classically trained in corporate, franchise, and family-owned restaurants, Quillen blends business acumen, operational expertise, and a strong work ethic to create thriving, polished casual dining experiences. His leadership has earned multiple “Best Of” guest awards, the National Restaurant Association’s Florida Restaurant Neighbor Award five consecutive years, and the national Restaurant Neighbor Award in 2017. He personally received the Florida Cornerstone Humanitarian Award four years in a row.

Quillen serves on the boards of FRLA, the Greater Sarasota Chamber of Commerce, Selby Gardens, Visit Sarasota County, and the Sarasota County Sheriff’s Office Charitable Foundation. A graduate of Leadership Florida, he studied History and Political Science at New College and attended State College of Florida on a tennis scholarship. He and his wife, Mary, have two daughters.

Hotelier of the Year: Heiko Dobrikow, Riverside Hotel & The Las Olas Company, Fort Lauderdale

Link to headshot

Heiko Dobrikow is a seasoned hotelier and business leader with over 30 years of experience in hospitality, property, and asset management. Known for transforming organizations through servant leadership, he excels in building high-performing teams, optimizing revenue, and fostering cultures of care and service excellence. Heiko currently serves as Executive Vice President of The Las Olas Company and General Manager of the Riverside Hotel in Fort Lauderdale. His career includes leadership roles at premier resorts such as Marriott’s Bay Point Resort, Fisher Island Hotel & Resort, Casa Marina Resort, Mayfair Hotel & Spa, Radisson Deauville Beach Resort, and Hilton Palm Beach Oceanfront Resort.

Deeply engaged in his community, Heiko has chaired the Broward Workforce Development Board and the Greater Fort Lauderdale Chamber of Commerce, led the Florida Restaurant & Lodging Association – Broward Chapter, and contributed to numerous civic, tourism, and charitable organizations. His leadership has been widely recognized, earning honors such as Florida Trend’s Top 500 Most Influential Leaders, FAU’s South Florida Business Leader of the Year, and multiple awards celebrating his impact in tourism, business, and community service. Born in Germany, Heiko came to the U.S. at 17, earned a BA from the University of Kansas, and discovered his lifelong passion for hospitality. He enjoys traveling, motorcycling, boating, and family life with his wife Elenice and their parrots, Malibu and Sugar.

PDF of Press Release

Group Photo of Winners 

About FRLA: The Florida Restaurant and Lodging Association is Florida’s premier non-profit hospitality industry trade association. Founded in 1946 as the Florida Restaurant Association, FRLA merged with the Florida Hotel and Motel Association in 2006. FRLA’s more than 10,000 members include independent hoteliers and restaurateurs, household name franchises, theme parks, and suppliers. The association’s mission is to protect, educate, and promote Florida’s nearly $112 billion hospitality industry which represents two million employees. Dedicated to safeguarding the needs of the membership, FRLA provides legislative advocacy to ensure the voices of its members are heard and their interests are protected. The association offers regulatory compliance and food safety training through Safe Staff^® and FRLA’s subsidiary, RCS Training. The FRLA Educational Foundation provides industry-developed, career-building high school programs throughout the state.

Florida Restaurant & Lodging Association Issues Statement in Support of Indian American Hoteliers

 TALLAHASSEE – Today, Carol Dover, President & CEO of the Florida Restaurant and Lodging Association, released the following statement in response to Palm Bay City Councilman Chandler Langevin’s comments about Indian Americans in Florida.

“Recent comments targeting Indian Americans do not reflect the values of our industry or our state. Indian American hoteliers are not only part of Florida’s hospitality story – they are vital to its success, owning and operating nearly 65% of all Florida hotels. Their investment, hard work, and leadership support nearly 460,000 jobs and strengthen communities across our state. We stand united in celebrating their contributions and in rejecting division. Florida’s future is built on respect, opportunity, and shared prosperity.”  

– Carol Dover, President & CEO, FRLA

About FRLA: The Florida Restaurant and Lodging Association (FRLA) is Florida’s premier non-profit hospitality industry trade association. Founded in 1946 as the Florida Restaurant Association, FRLA merged with the Florida Hotel and Motel Association in 2006. FRLA’s more than 10,000 members include independent hoteliers and restaurateurs, household name franchises, theme parks and suppliers. The association’s mission is to protect, educate and promote Florida’s nearly $112 billion hospitality industry which represents nearly two million employees. Dedicated to safeguarding the needs of the membership, FRLA provides legislative advocacy to ensure the voices of its members are heard and their interests are protected. The association offers regulatory compliance and food safety training through Safe Staff^® and FRLA’s subsidiary, RCS Training. The FRLA Educational Foundation provides industry-developed, career-building high school programs throughout the state. 

TALLAHASSEE – The Florida Restaurant & Lodging Association (FRLA) today announced Destiny Neves as its new Regional Director for Volusia County. With more than a decade of hands-on hospitality industry experience in sales, client relations, and event coordination, Neves brings both proven results and a deep passion for strengthening the regional hospitality community.

Neves most recently served as Sales Manager at the Hilton Daytona Beach Oceanfront Resort, where she exceeded multimillion-dollar revenue goals and built long-lasting partnerships across government, education, social, and corporate markets. She has also held leadership and support roles at several landmark properties in the Daytona Beach area, including The Plaza Resort and Spa, Perry’s Ocean Edge Resort, and the Daytona Beach Resort & Conference Center.

In addition, Neves has been a familiar face in the region’s hospitality community through her work with the Lodging & Hospitality Association of Volusia County, where she supported the Board of Directors and helped organize major member events.

“Destiny’s track record of leadership, relationship building, and results in Volusia County makes her an outstanding addition to our team,” said Carol Dover, President & CEO of FRLA. “Her insight into the needs of hoteliers, restaurateurs, and hospitality suppliers will be a tremendous benefit to our members and the local hospitality industry.”

In her new role, Neves will serve as a key advocate and resource for FRLA members, working to advance initiatives that promote growth, support workforce development, and strengthen the overall hospitality sector in Volusia County.

For more information about FRLA and membership opportunities with FRLA, please visit FRLA.org.

About FRLA: The Florida Restaurant and Lodging Association (FRLA) is Florida’s premier non-profit hospitality industry trade association. Founded in 1946 as the Florida Restaurant Association, FRLA merged with the Florida Hotel and Motel Association in 2006. FRLA’s more than 10,000 members include independent hoteliers and restaurateurs, household name franchises, theme parks and suppliers. The association’s mission is to protect, educate and promote Florida’s nearly $112 billion hospitality industry which represents nearly two million employees. Dedicated to safeguarding the needs of the membership, FRLA provides legislative advocacy to ensure the voices of its members are heard and their interests are protected. The association offers regulatory compliance and food safety training through Safe Staff® and FRLA’s subsidiary, RCS Training. The FRLA Educational Foundation provides industry-developed, career-building high school programs throughout the state.

Today, the VISIT FLORIDA Board of Directors confirmed Governor Ron DeSantis’ recommendation of Bryan Griffin as the next President & CEO of VISIT FLORIDA. Earlier in the day, the Governor’s Press Office shared the below press release. 

Governor Ron DeSantis Recommends Bryan Griffin as President and CEO of Visit Florida

TALLAHASSEE, Fla.— Today, Governor Ron DeSantis made his recommendation for the next VISIT Florida President and CEO to be Bryan Griffin.
 
Bryan currently serves as the Communications Director in the Executive Office of the Governor. In the new role, Bryan will oversee the organization’s mission to market the state of Florida to visitors nationally and internationally. Florida’s tourism industry leads the nation as people continue to choose to visit the Free State of Florida.
 
“Bryan has led the charge in communicating the message of the Free State of Florida for the past three years from my office,” said Governor Ron DeSantis. “I am confident that he is the best candidate for this role, and that he will well-articulate the case for visitors from across the nation and the globe to visit Florida. He has been an invaluable member of our team in the Executive Office, and we will greatly miss his presence and service from the Capitol.”
 
“I sincerely thank Governor DeSantis for the opportunity to step into this new role and lead the effort to communicate our state’s many nation-leading, desirable characteristics to the world. Tourism is a critical part of the Florida economy and instrumental to Florida’s continued low tax burden,” said Bryan Griffin . “I look forward to working closely with the board, our local partners, the tourism industry, and the VISIT staff to promote the shared values and unique features of the Free State of Florida, including our world-class amenities, unmatched natural and historical sites, and our commitment to public safety and order for all who visit. I hold tremendous respect for the state, regional, and local partnerships that embody VISIT Florida and will work hard to enhance and grow them.”

Bryan is from Tampa, Florida and has a long career in writing, communications, marketing, and advocacy. In addition to leading the communications shop for the Executive Office of the Governor, Bryan has also served as a national director for a prominent advocacy organization and has previously owned and managed a real estate company and a craft beverage tap room in Tampa.
 
“Bryan Griffin’s leadership experience, commitment to public service and deep understanding of Florida’s strengths make him well-positioned to lead VISIT FLORIDA into this next chapter,” said Secretary of Commerce J. Alex Kelly. “As Florida continues to break records in tourism, attracting visitors from across the nation and around the world, Bryan’s strategic vision and drive will be essential in sustaining and expanding that momentum.”
 
“I’m proud to support Bryan Griffin in his new role leading VISIT FLORIDA,” said Carol Dover, President & CEO of the Florida Restaurant & Lodging Association and VISIT FLORIDA Board Executive Committee Member.  “Throughout his time with Governor DeSantis, Bryan has been a passionate advocate for Florida’s hospitality and tourism industry, and I look forward to continuing the strong partnership between our organizations. In addition to his proven expertise in government, policy, advocacy, and communications, Bryan brings firsthand experience as a hospitality business owner – giving him a deep understanding of the challenges and opportunities our industry faces. That real-world perspective makes him exceptionally well-suited to attract visitors and champion the growth of Florida’s tourism economy.”
   
VISIT FLORIDA is the state’s official destination marketing organization and drives tourism through a public-private partnership that matches public funding dollar-for-dollar. Partnering with thousands of businesses across the state, it serves in a leading role within Florida’s tourism ecosystem, protecting and promoting Florida’s $142 billion vacation brand through global marketing, public relations, and travel trade efforts. Additionally, VISIT FLORIDA provides critical statewide support after hurricanes and other crises, helps destinations attract conferences and conventions, and operates Florida’s official welcome centers. VISIT FLORIDA’s ROI delivers $3.3 in return to the state for every public dollar invested , making VISIT FLORIDA one of the best performing economic development programs in state history.

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TALLAHASSEE – The Florida Restaurant & Lodging Association (FRLA) today praised Governor Ron DeSantis for signing Senate Bill 606 on Transient Occupancy to protect Florida hoteliers from squatting nonpaying guests. At The Westin Sarasota, Governor DeSantis was surrounded by business owners, legislators, and law enforcement to highlight the importance of property rights for a free society.

“The signing of Senate Bill 606 is a critical win for Florida’s hospitality industry,” said Carol Dover, President & CEO of FRLA. “Our hotels must be able to focus on providing world-renowned experiences for our guests and not on lengthy, bureaucratic roadblocks to evict bad actor squatters. By clearly distinguishing between guests and tenants, this legislation protects our hoteliers from costly legal delays and ensures that rooms are available for paying customers. We applaud Governor DeSantis for recognizing the importance of this issue and once again standing with our industry to support common-sense reform.”

During the bill signing, Gil Reyes, Regional General Manager of The Westin Sarasota and President of FRLA’s Suncoast Chapter, said, “At its core, this bill brings much-needed clarity and modernization to how we define and manage lodging establishments in Florida. This clarity will help reduce confusion and ensure more consistent enforcement and understanding in the industry. The legislation is a win for Florida’s hospitality industry. Thank you, Governor DeSantis, your commitment to strengthening our state’s hospitality industry and ensuring clarity in our regulatory framework means a great deal to all of us.”

Prior to the bill signing, public lodging establishments were forced to go through the landlord/tenant eviction process to remove guests who refused to pay their hotel bills or depart the hotel. A lengthy process, this has created a significant financial burden for the hotel while occupying rooms that could be sold to paying guests.

SB 606 clarifies the definitions of transient and non-transient occupancy and helps public lodging establishment operators and their guests better differentiate between a guest and a tenant. The legislation – SB 606 by Senator Tom Leek (R-Ormond Beach) and HB 535 by Representative Chad Johnson (R-Chiefland) – was championed by FRLA and passed with bipartisan support.

Download the press release here. 

About FRLA: The Florida Restaurant and Lodging Association (FRLA) is Florida’s premier non-profit hospitality industry trade association. Founded in 1946 as the Florida Restaurant Association, FRLA merged with the Florida Hotel and Motel Association in 2006. FRLA’s more than 10,000 members include independent hoteliers and restaurateurs, household name franchises, theme parks and suppliers. The association’s mission is to protect, educate and promote Florida’s nearly $112 billion hospitality industry which represents nearly two million employees. Dedicated to safeguarding the needs of the membership, FRLA provides legislative advocacy to ensure the voices of its members are heard and their interests are protected. The association offers regulatory compliance and food safety training through SafeStaff^® and FRLA’s subsidiary, RCS Training. The FRLA Educational Foundation provides industry-developed, career-building high school programs throughout the state.

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