Firehouse Subs CEO in Ft. Myers to Share Insight on Building Your Brand

Media Contact:
Elizabeth Ray
FRLA Communications Director
850.224.2250 x255

Firehouse Subs CEO in Ft. Myers to Share Insight on Building Your Brand
– Don Fox to Present at FRLA SW Florida Chapter Meeting on April 1st –

(Tallahassee, FL) – The Florida Restaurant and Lodging Association (FRLA) is thrilled to host Don Fox, Chief Executive Officer of Firehouse of America, LLC at its next Southwest Florida Chapter meeting. Fox leads the strategic growth of Firehouse Subs, one of America’s leading fast casual restaurant brands and is scheduled to give a presentation titled, “Seven Keys for Building a High Performing Brand” on Wednesday, April 1, 2015 at the Holiday Inn Fort Myers Airport at Town Center. Drawing on 40 years of experience, Fox will offer insight on developing and leading a high performance organization. The event is open to FRLA chapter members and non-members. Media is invited to attend.

“This is a must-see presentation that is truly inspiring. Don Fox is an incredibly engaging speaker with a wealth of industry knowledge. He helped lead the growth of the Firehouse Subs brand – one of the top franchises in the country. There’s no doubt he’s a successful veteran of the business and will motivate restaurateurs, hoteliers, and other businesses to take their brand to the next level,” said Carol Dover, President and CEO of the Florida Restaurant and Lodging Association.

Under Fox’s leadership, the Firehouse Subs brand has grown to more than 750 restaurants in 41 states and Puerto Rico. Fox sits on various boards of influence in the restaurant community, and is a respected speaker, commentator and published author. He was recognized by Nation’s Restaurant News as 2011’s Operator of the Year. In 2013, he received the prestigious Silver Plate Award from the International Food Manufacturers Association (IFMA), and was recognized by as the No.1 Executive in the fast casual restaurant community.

Florida Restaurant and Lodging Association Southwest Florida Chapter Meeting
“Seven Keys for Building a High Performing Brand”
Presented by Don Fox, Chief Executive Officer, Firehouse of America, LLC

Wednesday, April 1, 2015

11:30 AM – 12:00 PM Registration and Networking

12:00 PM – 1:30 PM Luncheon and Presentation

*Media is Invited to Attend

$23 Per Person
$190 For Reserved Table of 8


Holiday Inn Fort Myers Airport at Town Center
9931 Interstate Commerce Dr.
Fort Myers, Florida 33913
*Royal Palm Ballroom

To register for the event, please email or click here to see the event flyer.

About the Florida Restaurant and Lodging Association
FRLA is Florida’s premier non-profit hospitality industry trade association. Our mission is to ‘Protect, Educate and Promote’ Florida’s $76.1 billion hospitality industry which represents 23% of Florida’s economy, $4.6 billion in sales tax revenue, and more than one million employees – making it the state’s number one industry. We offer regulatory compliance and food safety training needs (RCS and SafeStaff®); industry developed career-building high school programs (FRLAEF); sponsor the only event in Florida exclusively serving the restaurant and foodservice industry (FR&L Show, October 6-8, 2015 in Orlando); and we safeguard the needs of the hospitality industry by providing legislative advocacy. We represent and serve more than 10,000 independent and household name members, suppliers, and theme parks. For more information, go to and find us on Twitter @FRLAnews, Facebook and YouTube.