FRLA Statement on VISIT FLORIDA Reauthorization

VISIT FLORIDA Reauthorization Passage

Statement of Carol Dover, President and CEO, Florida Restaurant and Lodging Association (FRLA)

“On behalf of Florida’s hospitality industry, I want to thank Senator Ed Hooper and Representative Linda Chaney for sponsoring SB 434 to reauthorize VISIT FLORIDA until 2028, as well as our Governor and Legislative leadership for their efforts to achieve its successful passage. We are so thankful to have such great advocates for Florida’s hospitality and tourism industry.

In Florida we are doing more than recovering from COVID-19; we are setting visitation new records and beating pre-pandemic numbers. However, hotels, restaurants, and attractions are facing rising costs due to inflation, supply chain shortages, rising fuel costs, and an historic labor crisis.

It’s critical that we continue to promote tourism to and within our great state through VISIT FLORIDA, FRLA, and our destination marketing partners to ensure a strong hospitality industry.  We look forward to continuing our great partnerships to welcome even more visitors to the Sunshine State and expect many great successes ahead!”