Florida Restaurant and Lodging Association Launches New Website

– FRLA Collaborates with Marketing Agency, Sparxoo, to Cultivate Updated Online Presence-


(Tallahassee, FL) – The Florida Restaurant and Lodging Association (FRLA) is proud to reveal its new website, the renovated FRLA.org. Created by Sparxoo, a digital marketing agency in Tampa, the updated online presence is designed to reflect the exceptional experiences cultivated by FRLA members. Its purpose is to give users an opportunity to easily access invaluable FRLA resources including membership tools, legislative advocacy insights, and exclusive hospitality education and training.

“We are thrilled to share the new FRLA.org because we feel it showcases a fresh look at our organization. FRLA is vibrant, thriving and creative and we believe this revitalized online identity highlights those attributes. We are thankful Sparxoo accurately captured what the FRLA is about and were able to make our website function and feel effective and efficient. It gives us the opportunity to continue to bolster our mission to protect, educate and promote Florida’s hospitality industry,” said Carol Dover, President and CEO of the Florida Restaurant and Lodging Association.

The refreshed website includes innovative features that are new to the user experience. The Member Directory is an interactive tool that allows users to search for FRLA restaurateurs and hoteliers across the state. The Government Relations tab offers legislative advocacy resources developed exclusively to safeguard Florida’s hospitality industry. The Newsroom provides the latest industry updates and showcases FRLA’s originally produced digital media. The Events section easily filters all FRLA occasions to give members a chance to attend all corporate, chapter and sponsored events. Plus, a revamped Educational Foundation site is now integrated with FRLA’s main page.

“We’re excited to reveal the new FRLA website,” said David Capece, CEO of Sparxoo. “Our goal was to breathe a breath of fresh air into the FRLA brand, while combining a branded storytelling experience with the utility necessary for FRLA members to use the website as a resource center. The challenge was to simplify the complex, while being bold in accentuating what makes FRLA different. Our hats are off to the FRLA team for being willing to make such a striking change.”


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About the Florida Restaurant and Lodging Association

FRLA is Florida’s premier non-profit hospitality industry trade association. Our mission is to ‘Protect, Educate and Promote’ Florida’s $82 billion hospitality industry which represents 23% of Florida’s economy and more than 1.1 million employees – making it the state’s number one industry. We offer regulatory compliance and food safety training needs (RCS and SafeStaff®); industry developed career-building high school programs (FRLAEF); sponsor the only event in Florida exclusively serving the restaurant and foodservice industry (FR&L Show, October 6-8, 2015 in Orlando); and we safeguard the needs of the hospitality industry by providing legislative advocacy. We represent and serve more than 10,000 independent and household name members, suppliers, and theme parks. For more information, go to www.FRLA.org and find us on Twitter @FRLAnews, Facebook and YouTube.

About Sparxoo

Sparxoo, with offices in Tampa and Miami, is an integrated digital agency that creates competitive advantage at the intersection of digital technology and brand storytelling. As an integrated digital marketing agency, we are wired to disrupt the status quo with award-winning brand strategy, web design and digital marketing. We are proud to champion our client brands. For more information, visit www.Sparxoo.com.