Florida Restaurant & Lodging Association Welcomes New Regional Director Destiny Neves

TALLAHASSEE – The Florida Restaurant & Lodging Association (FRLA) today announced Destiny Neves as its new Regional Director for Volusia County. With more than a decade of hands-on hospitality industry experience in sales, client relations, and event coordination, Neves brings both proven results and a deep passion for strengthening the regional hospitality community.

Neves most recently served as Sales Manager at the Hilton Daytona Beach Oceanfront Resort, where she exceeded multimillion-dollar revenue goals and built long-lasting partnerships across government, education, social, and corporate markets. She has also held leadership and support roles at several landmark properties in the Daytona Beach area, including The Plaza Resort and Spa, Perry’s Ocean Edge Resort, and the Daytona Beach Resort & Conference Center.

In addition, Neves has been a familiar face in the region’s hospitality community through her work with the Lodging & Hospitality Association of Volusia County, where she supported the Board of Directors and helped organize major member events.

“Destiny’s track record of leadership, relationship building, and results in Volusia County makes her an outstanding addition to our team,” said Carol Dover, President & CEO of FRLA. “Her insight into the needs of hoteliers, restaurateurs, and hospitality suppliers will be a tremendous benefit to our members and the local hospitality industry.”

In her new role, Neves will serve as a key advocate and resource for FRLA members, working to advance initiatives that promote growth, support workforce development, and strengthen the overall hospitality sector in Volusia County.

For more information about FRLA and membership opportunities with FRLA, please visit FRLA.org.

About FRLA: The Florida Restaurant and Lodging Association (FRLA) is Florida’s premier non-profit hospitality industry trade association. Founded in 1946 as the Florida Restaurant Association, FRLA merged with the Florida Hotel and Motel Association in 2006. FRLA’s more than 10,000 members include independent hoteliers and restaurateurs, household name franchises, theme parks and suppliers. The association’s mission is to protect, educate and promote Florida’s nearly $112 billion hospitality industry which represents nearly two million employees. Dedicated to safeguarding the needs of the membership, FRLA provides legislative advocacy to ensure the voices of its members are heard and their interests are protected. The association offers regulatory compliance and food safety training through Safe Staff® and FRLA’s subsidiary, RCS Training. The FRLA Educational Foundation provides industry-developed, career-building high school programs throughout the state.