FRLA Press Secretary
Members of the Florida Restaurant and Lodging Association are preparing for a busy Valentine’s Day. According to the National Restaurant Association (NRA) about one-quarter of Americans will dine-out this Friday and through the weekend, making it the second most popular holiday for dining out after Mother’s Day.
If you are still looking for a gift, the NRA’s research shows that nearly one-third of American adults would like to receive a restaurant gift card as a Valentine’s Day gift. Given a list of six Valentine’s Day gift options, and asked which one they would most like to receive as a Valentine’s Day gift, 31 percent of adults favored restaurant gift cards, followed by jewelry, clothing/apparel, flowers, chocolate and perfume/cologne.
“We are fortunate here in Florida to have world-class service and excellent dining experiences not just on holidays like Valentine’s Day, but every day of the year,” said Carol Dover, President and CEO of the Florida Restaurant and Lodging Association. “This Valentine’s Day weekend, the FRLA encourages the public to enjoy time with those closest to their hearts. Share a meal with family, friends and significant others at one of Florida’s more than 48,000 licensed food service establishments.”
For more information about Valentine’s Day statistics from the National Restaurant Association, please click here.
About the Florida Restaurant and Lodging Association
FRLA’s mission is to ‘Protect, Educate and Promote’ Florida’s hospitality industry – which represents a $71.8 billion industry, 23% of Florida’s economy, $4.3 billion in sales tax revenue, and over one million employees, making it Florida’s largest employer. It is Florida’s premier non-profit, hospitality industry trade association. FRLA safeguards the needs of the hospitality industry, improves the business climate, promotes the highest levels of quality and safety for our patrons, provides legislative advocacy, and eases navigation of government regulation. The Association represents and serves more than 10,000 independent and household name members, suppliers, and theme parks.