Florida Tourism to be Celebrated on Wednesday, March 11, 2015

Media Contact:
Elizabeth Ray
850.224.2250 x255
Day of Event: 813.469.3311

Florida Tourism to be Celebrated on Wednesday, March 11, 2015
– The Partnership for Florida’s Tourism Holds Annual Tourism Day in Tallahassee –

(Tallahassee, FL) – The Partnership for Florida Tourism is proud to present Florida Tourism Day on Wednesday, March 11, 2015 in Tallahassee. The event is designed to educate the legislature, media and Floridians on the significant role tourism plays in the success of our state’s economy. According to preliminary estimates, 97.3 million visitors came to Florida in 2014. This is the fourth consecutive record year for visitation to Florida, exceeding the previous high of 93.7 million in 2013. Ten statewide associations are participating in the effort and will be hosting a downtown celebration that evening.

Media interested in attending Florida Tourism Day are asked to contact Elizabeth Ray at 850.224.2250 x255 or via email at eray@FRLA.org prior to the event, and at 813.469.3311 on the day of the event.

2015 Florida Tourism Day

Wednesday, March 11, 2015

10:00 a.m. – 12:00 p.m. / CEO Briefings, Speakers

Turnbull Conference Center
555 W. Pensacola Street, Tallahassee
Media invited to attend.

5:00 p.m. – 8:00 p.m. – Street Festival

Downtown Tallahassee, corner of Adams Street and Jefferson Street
Media invited to attend. Welcome Remarks at 5:30 p.m.


Florida Lieutenant Governor Carlos Lopez-Cantera
Florida Attorney General Pam Bondi

Florida Secretary of State Ken Detzner

Florida Department of Business and Professional Regulation Secretary Ken Lawson

State Representative Ritch Workman (R – Melbourne)


Carol Dover, President/CEO, Florida Restaurant and Lodging Association
Will Seccombe, President/CEO, VISIT FLORIDA
Bill Lupfer, President/CEO, Florida Attractions Association

Robert Skrob, Executive Director, Florida Association of Destination Marketing Organizations
Bobby Cornwell, Executive Director, Florida Association of RV Parks & Campgrounds
John Webb, President, Florida Sports Foundation
Malinda Horton, Executive Director, Florida Association of Museums

Michelle Hillery, President, Film Florida

Henry Kempfer, President, Florida Cattlemen’s Association

For more information, please visit http://tourismworksforflorida.org/florida-tourism-day/.

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The Partnership for Florida’s Tourism is a grassroots coalition which began in 2006 designed to raise awareness of the importance of tourism and to increase public funding of tourism marketing.  Key stakeholders in the tourism industry have joined in this effort. The Partnership is comprised of the Florida Restaurant and Lodging Association, Florida Attractions Association, Florida Association of RV Parks and Campgrounds, Florida Association of Destination Management Organizations and VISIT FLORIDA.