FRLA Announces New Director of Operations for RCS Training

FRLA’s training and education arm adds industry veteran

TALLAHASSEE, FL – Today, the Florida Restaurant and Lodging Association (FRLA) announced that Brenda Moons joins the organization as the Director of Operations for FRLA subsidiary RCS Training, Florida’s leader in regulatory compliance and professional development training for the state’s hospitality industry.

“RCS Training enjoys a well-established statewide reputation for high quality compliance and performance-enhancing training, and with this outstanding addition to our team we look forward to deepening our service to industry,” said FRLA Senior Vice President Geoff Luebkemann.

FRLA President and CEO Carol Dover added, “We are fundamentally committed to efforts that strengthen and protect our industry, and with the arrival of this proven industry veteran and leader, we will continue to do so as we move beyond the challenges of the pandemic and refocus on the excellence of Florida hospitality.”

Ms. Moons joins FRLA with over 20 years’ service at the American Hotel and Lodging Association Educational Institute (AHLA EI) and brings executive level experience in hospitality training product development, sales, and marketing. She successfully fostered high-level relationships with Fortune 500 companies, U.S. government agencies, and international government and educational institutions. She has overseen domestic and global sales efforts and has a wealth of experience in leading teams to monitor market demands and the competitive environment.

Moons is a native of Central Florida and alumna of Florida Southern College. She holds a certificate in interactive courseware development from the American Film Institute and is a member of the Council of Hotel and Restaurant Trainers (CHART).


About FRLA: The Florida Restaurant and Lodging Association (FRLA) is Florida’s premier non-profit hospitality industry trade association. Founded in 1946 as the Florida Restaurant Association, FRLA merged with the Florida Hotel and Motel Association in 2006. FRLA’s more than 10,000 members include independent hoteliers and restaurateurs, household name franchises, theme parks and suppliers. The association’s mission is to protect, educate and promote Florida’s nearly $112 billion hospitality industry which represents 1.5 million employees. Dedicated to safeguarding the needs of the membership, FRLA provides legislative advocacy to ensure the voices of its members are heard and their interests are protected. The association offers regulatory compliance and food safety training through SafeStaff® and FRLA’s subsidiary, RCS Training. The FRLA Educational Foundation provides industry-developed, career-building high school programs throughout the state.