FRLA Partners with Strategic Value Media to Develop Buyer’s Guide

Media Contact:
Elizabeth Ray
FRLA Communications Director
850.224.2250 x255

(Tallahassee, FL) – The Florida Restaurant and Lodging Association (FRLA) is proud to partner with Strategic Value Media (SVM) to develop a new buyer’s guide for its members. The Guide will serve as a resource that features updated and expanded company and product listings. Designed as an efficient way to browse for goods and services, it will offer restaurant and lodging suppliers an exceptional opportunity to showcase products and services. The Guide is slated to be released in June.

The Guide is sure to be an essential resource for our members who are faced with day-to-day purchasing decisions,” said Dan Murphy, FRLA Vice President of Membership and Corporate Relations. “We want to be sure they have direct access to a vast network of industry suppliers and we are happy to provide them with this necessary information.”

SVM is a nationwide publisher and marketer of digital and print-based publications. They work with national, regional, state and local trade and industry associations to develop non-dues revenues. To learn more about advertising your products or services in The Guide, please email

# # #

About the Florida Restaurant and Lodging Association
FRLA is Florida’s premier non-profit hospitality industry trade association. Our mission is to ‘Protect, Educate and Promote’ Florida’s $76.1 billion hospitality industry which represents 23% of Florida’s economy, $4.6 billion in sales tax revenue, and more than one million employees – making it the state’s number one industry. We offer regulatory compliance and food safety training needs (RCS and SafeStaff®); industry developed career-building high school programs (FRLAEF); sponsor the only event in Florida exclusively serving the restaurant and foodservice industry (FR&L Show, October 6-8, 2015 in Orlando); and we safeguard the needs of the hospitality industry by providing legislative advocacy. We represent and serve more than 10,000 independent and household name members, suppliers, and theme parks. For more information, go to and find us on Twitter @FRLAnews, Facebook and YouTube.