Hospitality Industry Executives Share Secrets of Success at FRLA’s Marketing/Operations Summit

Media Contact:
Elizabeth Ray
FRLA Communications Director
850.224.2250 x255

(Tallahassee, FL) – The Florida Restaurant and Lodging Association (FRLA) is honored to showcase world-class hospitality industry executives at its annual Marketing/Operations Summit scheduled for Tuesday, July 29 through Wednesday, July 30, 2014 at the Hilton Tampa Downtown. During the event that is designed to explore new business trends, an executive panel of leaders from fast-growing concepts will share their secrets of success and steer an interactive discussion that will provide valuable insight to attendees.

“This is an exclusive chance to learn from some of the best in the business right in our backyard,” said Carol Dover, President and CEO of the Florida Restaurant and Lodging Association. “The knowledge to be gained from these industry leaders is truly priceless and attendees at this two day event will benefit from both the wisdom shared and the invaluable networking opportunities. It is a must-see event for hoteliers, restaurateurs and suppliers.”

The executives featured during the “Secrets of Success” panel on Wednesday include: Brad Kaemmer, CEO of Tijuana Flats, Paul Hineman, CFO of First Watch, Steve Lieber, Director of Franchise Sales for Burger FI, Steve Erickson, President of PDQ, Don Fox, CEO of Firehouse Subs and Eric Waltz, General Manager of the Sandpearl Resort. The Q&A discussion will range from choosing the right location or franchise partner to hiring the right people, plus the best way to grow your concept.

The event will also feature nationally renowned television personalities Chef Robert Irvine, Host of the Food Network’s “Restaurant: Impossible,” and Anthony Melchiorri, Host of the Travel Channel’s “Hotel Impossible.” Media is invited to attend portions of the two day event and asked to contact Elizabeth Ray at or 850.224.2250 x255 for information.

Florida Restaurant and Lodging Association’s Marketing/Operations Summit

Tuesday, July 29, 2014
12:30 – 5:15 PM
Registration opens at 11:30 AM

Wednesday, July 30, 2014
8:00 AM  – 12:00 PM
Registration opens at 7:30 AM

Hilton Tampa Downtown
211 North Tampa Street
Tampa, FL 33602

FRLA Members is $110.00
Non-FRLA Members is $130.00
Hotel accommodations not included

Seating is limited. For a full agenda, registration and additional information, please visit To see photos from last year’s event please click here.

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About the Florida Restaurant and Lodging Association

FRLA is Florida’s premier non-profit hospitality industry trade association. Our mission is to ‘Protect, Educate and Promote’ Florida’s $76.1 billion hospitality industry which represents 23% of Florida’s economy, $4.6 billion in sales tax revenue, and nearly 1.1 million employees – making it the state’s number one industry. We offer regulatory compliance and food safety training needs (RCS and SafeStaff®); industry developed career-building high school programs (FRLAEF); sponsor the only event in Florida exclusively serving the restaurant and foodservice industry (FR&L Show, September 7-9, 2014 in Orlando); and we safeguard the needs of the hospitality industry by providing legislative advocacy.  We represent and serve more than 10,000 independent and household name members, suppliers, and theme parks. For more information, go to www.FRLA.organd find us on Twitter @FRLAnews, Facebook and YouTube.