Media Contacts:
Elizabeth Ray, 850.224.2250 x255, ERay@FRLA.org
Sara Sowerby, 850.391.5040, Sara@on3pr.com
(Tallahassee, Fla.) –Today is National Burger Day, and an ideal time to start salivating about the Capital City’s celebration of America’s quintessential summertime dish! The Florida Restaurant and Lodging Association (FRLA) is proud to partner with VISIT FLORIDA, Cheney Brothers and the Florida Beef Council to present the Tallahassee Burger Trail. Beginning June 1 through July 31, 2015, the “trail” is comprised of locally owned or operated restaurants throughout the city. During the two-month event, residents and visitors can win weekly prizes by stopping by a participating restaurant to try the “trail featured” burger and share photos of their experience on Facebook, Instagram, or Twitter with #TallyBurgerTrail. Prizes include grilling packages, restaurant gift cards, t-shirts and more.
What better way to start the summer than by celebrating restaurants’ unique twists on this all-American staple,” said Carol Dover, President and CEO of FRLA. “The Burger Trail is a great way to introduce more people to Tallahassee’s culinary offerings and highlight some of the best burgers in town, all while supporting our local restaurant community.”
To date, the 18 participating restaurants include:
101 Restaurant
Andrew’s Capital Grill & Bar
Avenue Eat & Drink
Canopy Road Café
Five Guys Burgers and Fries
Gordo’s
Grub Burger
Hurricane Grill & Wings
Juicy Blue
Madison Social
Marie Livingston’s Steakhouse
Merv’s Melt Shop
Midtown Caboose
Shula’s 347 Grill
The Tin Cow
Up in Smoke Pit BBQ
Wells Brothers Bar and Grill
Vertigo Burgers and Fries
“Florida is an agriculture state, and our cattlemen produce some of the best beef in the country,” said Florida Beef Council CEO, Jim Handley. “The Florida Beef Council is thrilled to team up with FRLA and Tallahassee restaurants to promote dishes made with beef.”
For additional information, such as restaurant locations and featured burgers, visit http://TallahasseeBurgerTrail.com.
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About the Florida Restaurant and Lodging Association
FRLA is Florida’s premier non-profit hospitality industry trade association. Our mission is to ‘Protect, Educate and Promote’ Florida’s $76.1 billion hospitality industry which represents 23% of Florida’s economy, $4.6 billion in sales tax revenue, and more than one million employees – making it the state’s number one industry. We offer regulatory compliance and food safety training needs (RCS and SafeStaff®); industry developed career-building high school programs (FRLAEF); sponsor the only event in Florida exclusively serving the restaurant and foodservice industry (FR&L Show, October 6-8, 2015 in Orlando); and we safeguard the needs of the hospitality industry by providing legislative advocacy. We represent and serve more than 10,000 independent and household name members, suppliers, and theme parks. For more information, go to www.FRLA.org and find us on Twitter @FRLAnews, Facebook and YouTube.
About the Florida Beef Council
The Florida Beef Council’s (FBC) mission is to effectively maintain and build demand for beef products through integrated and focused market development programs, while increasing the opportunity for the beef industry to earn an adequate return on investment. Founded in 1956 and funded by the Beef Checkoff, the FBC collects $1 from every head of cattle sold within the state for the exclusive purposes of promotion, education and research of beef. FBC is a Qualified State Beef Council and a member of the Federation of State Beef Councils. For more information about FBC, visit www.FloridaBeefCouncil.org.