Hospitality Industry Leader to Share Insights on How Restaurants and Hotels Can Appeal to Millennials

Media Contact:

Elizabeth Ray
FRLA Communications Director
850.224.2250 x255

(Tallahassee, Fla.) – The Florida Restaurant and Lodging Association (FRLA) is proud to host hospitality industry consultant, Dave Reid, at its upcoming Pinellas and Hillsborough Chapter meeting. The event is scheduled to take place at the St. Petersburg Marriott Clearwater from 11:30 AM to 1:30 PM on Wednesday, April 29, 2015. Reid, a 30-year restaurant and hotel industry veteran, is slated to share a presentation titled “How Restaurants and Hotels Can Maintain an Increasing Awareness of the Largest Generation in the Country… Millennials!”

“Dave Reid is an incredibly gifted speaker, with industry insights that are invaluable to our friends in the hospitality business,” said Carol Dover, FRLA President and CEO. “As millennials continue to change the marketplace, it is crucial that owners and operators in the local community understand how to reach them, and Dave knows from first-hand experience what works. This is an event you won’t want to miss.”

Dave Reid is the former Executive Vice President of Operations for Miller’s Ale House Restaurants. He was with the company for more than 21 years, growing four restaurants to 70 restaurants in 10 states, with 300 managers and more than 6,000 employees. Prior to that role, he worked with T.G.I Friday’s, Pier 66 Hotel and Limelight Atlanta. Reid also served as FRLA’s former Chairman of the Board in 2011, and has played a vital role on the association’s Board of Directors for more than 15 years.

FRLA Pinellas and Hillsborough Chapter Meeting

Dave Reid, Former Executive VP of Operations, Miller’s Ale House
“How Restaurants and Hotels Can Maintain an Increasing Awareness of the Largest Generation in the Country… Millennials!”

Wednesday, April 29, 2015
11:30 AM – 12:00 PM: Registration and Networking
12:00 – 1:30 PM: Luncheon and Presentation
*Media is Invited to Attend

St. Petersburg Marriott Clearwater
12600 Roosevelt Boulevard North
St. Petersburg, FL 33716

$23 Per Person (members and non-members)

To register for the event, please email or click here to see the event flyer. Please RSVP by Monday, April 27th.

About the Florida Restaurant and Lodging Association
FRLA is Florida’s premier non-profit hospitality industry trade association. Our mission is to ‘Protect, Educate and Promote’ Florida’s $76.1 billion hospitality industry which represents 23% of Florida’s economy, $4.6 billion in sales tax revenue, and more than one million employees – making it the state’s number one industry. We offer regulatory compliance and food safety training needs (RCS and SafeStaff®); industry developed career-building high school programs (FRLAEF); sponsor the only event in Florida exclusively serving the restaurant and foodservice industry (FR&L Show, October 6-8, 2015 in Orlando); and we safeguard the needs of the hospitality industry by providing legislative advocacy. We represent and serve more than 10,000 independent and household name members, suppliers, and theme parks. For more information, go to and find us on Twitter @FRLAnews, Facebook and YouTube.