Tourism Leaders to Gather in Tallahassee for 2017 Florida Tourism Day on March 14

(Tallahassee, Fla.) –The Partnership for Florida’s Tourism is proud to present Florida Tourism Day on Tuesday, March 14, 2017 in Tallahassee. Nearly six hundred tourism and hospitality leaders from across the state will convene for a daylong event designed to educate the legislature, media and Floridians about the importance of Florida’s tourism industry. Ten statewide organizations are participating in the effort and will be hosting a downtown celebration that evening.


In 2016, Florida set another record in tourism by welcoming the highest number of visitors in the state’s history with 112.8 million visitors. This is the sixth consecutive record year for visitation to Florida, exceeding the previous high of 106.6 million in 2015 by 5.9 percent.


Beginning at 5:00pm at the corner of Adams Street and College Avenue, the Tourism Day Street Party will feature live musical entertainment by Billy Dean, Chloe Chanell and Jason Pritchett and emceed by Big Woody Hayes and Cash of the Mornings w/Cash & Woody radio show on 103-1 The Wolf. Admission to the street party is $15 per person, which includes two drink tickets and street party access. Find a list of vendors and more details here.



Florida Tourism Day

Program and Lunch, Legislative Appointments, and Street Party



Tuesday, March 14, 2017

9:00 AM – 1:00 PM: Program and Lunch

1:00 – 5:00 PM: Legislative Appointments

5:00 – 8:00 PM: Street Party

5:30 PM: FRLA Headquarters Grand Re-Opening and Ribbon Cutting Ceremony



Program and Lunch:

Donald L. Tucker Civic Center Exhibit Hall

505 West Pensacola Street

Tallahassee, FL 32301


Street Party:

Corner of Adams Street and College Avenue, Tallahassee



Florida Association of Destination Marketing Organizations

Florida Association of Museums

Florida Association of RV Parks and Campgrounds

Florida Attractions Association

Florida Cattlemen’s Association

Florida Restaurant and Lodging Association

Florida Sports Foundation

Florida Vacation Rental Managers Association

U.S. Travel Association


About the Partnership for Florida’s Tourism

The Partnership for Florida’s Tourism began in 2006 as a grassroots coalition designed to raise awareness of the importance of tourism and increase public funding of tourism marketing. Key stakeholders in the tourism industry have joined in this effort. The Partnership consists of the Florida Restaurant and Lodging Association, Florida Attractions Association, Florida Association of RV Parks and Campgrounds, Florida Association of Destination Marketing Organizations and VISIT FLORIDA. For additional information, please go to