VISIT FLORIDA to Showcase Historic Florida Main Street Communities   

TALLAHASSEE, Fla. – Today, VISIT FLORIDA announced a new initiative to showcase Florida Main Street communities. In partnership with the Florida Restaurant and Lodging Association (FRLA) and the Department of State’s Florida Main Street Program, VISIT FLORIDA has begun including these historic Florida communities on the Florida Attractions Finder – a popular online tool where visitors can personalize their Florida experience. 

VISIT FLORIDA President & CEO Ken Lawson said, “Florida’s rich culture and historical offerings are some of the biggest reasons why we welcomed a record of nearly 113 million visitors last year. By connecting Florida Main Street communities with the Florida Attractions Finder, we are bridging two successful programs to benefit smaller communities across the state. This program is a great example of the innovative programs that VISIT FLORIDA is known for and another reason why fully funding the organization at $76 million is in Florida’s best interest.”

Florida Main Street aids historic retail districts across Florida in revitalizing their centers of activity and commerce by creating job opportunities, preserving the community’s historic resources, saving tax dollars, and ultimately building a positive image for the community. 

Secretary of State Ken Detzner said, “We’re excited to partner with VISIT FLORIDA to provide unique, personalized cultural and historical tourism opportunities for travelers through the Florida Attractions Finder. Our Florida Main Street communities exemplify economic-based historic preservation that draws tourists into our small towns. We’re saving our downtowns so visitors can experience a piece of pure Florida.”

The Florida Attractions Finder is an online resource created by VISIT FLORDA and TripTuner that includes theme parks, farms, wineries, historical districts, and now Main Streets. With 47 Main Streets in Florida, this new feature will give travelers the opportunity to identify an authentic local experience anywhere they vacation. With the ability for users to “dial-in” their personal preferences, the tool is geared to organically increase options for visitors planning their Florida getaway, as well as spotlight local small businesses throughout the state that might otherwise be overlooked. The user experience includes pictures and videos that provide the unique ability to get a feel for the area and its offerings. 

President and CEO of the FRLA Carol Dover said, “This exciting new initiative highlights numerous experiences across the state for all visitors to enjoy. The Florida Attractions Finder is a unique tool that showcases many of Florida’s hidden gems and allows travelers to enjoy local fare and flair. VISIT FLORIDA continues to lead its peers in revolutionizing destination marketing. We’re optimistic this partnership will stimulate additional tourist spending, which fuels Florida’s economy and promotes job creation throughout the hospitality industry.”

As part of today’s launch, VISIT FLORIDA has added an initial grouping of eight Main Streets to the Florida Attractions Finder and will continue to work with these communities to highlight additional Main Streets throughout the spring and summer. VISIT FLORIDA will showcase the unique nature of each of these communities to create better reach to visitors coming to Florida. Click the names to view the profiles for the communities already listed on the Florida Attractions Finder which include Ormond, DeLand, St. Cloud, Vilano Beach, Venice, Apalachicola, Stuart and New Port Richey.

To view a presentation VISIT FLORIDA hosted today for Florida Main Street program representatives to learn more about how they can get involved with the Florida Attractions Finder and other VISIT FLORIDA and FRLA programs, please click here. For more details, please contact