World-Renowned Hospitality Leaders Share Industry Insights at FRLA’s Marketing + Operations Summit

(Boca Raton, Fla.) The Florida Restaurant and Lodging Association (FRLA) is proud to present its annual Marketing + Operations Summit, scheduled for Wednesday, July 27 and Thursday, July 28 at the Boca Raton Resort & Club. The two-day event is designed to spotlight hospitality industry leaders who have instituted best practices in their own companies and introduce new business trends to increase sales and customer satisfaction. Featured presenters from Technomic, BRAND USA,The Ritz-Carlton, The Biltmore Hotel, Bloomin’ Brands, World of Beer, Fontainebleau and Smith & Wollensky will share marketing and operation tips and techniques on how to manage your restaurant or hotel more effectively.

“This is a unique opportunity for our colleagues in hospitality to engage with powerful industry leaders, learn innovative techniques and interact with creative suppliers. This Marketing + Operations Summit is a must-attend event, designed to help businesses keep their finger on the pulse of what’s hot in hospitality,” said Carol Dover, President and CEO of the Florida Restaurant and Lodging Association.

For a full schedule of events, including speaker bios, please click here. Media is invited to attend portions of the two-day event and asked to contact FRLA Communications and Marketing Director, Elizabeth Ray at or 813-469-3311 for confirmation.

Wednesday, July 27, 2016
*Registration opens at 11:00 AM
11:30 AM – 12:00 PM     Welcome
12:00 – 12:45 PM            General Session: Kelly Frailey Covato, Client Partner-Global Marketing Solutions, Facebook
1:00 – 2:15 PM                 Keynote: Scott Stratten, President of Un-Marketing
2:30 – 5:15 PM                 Breakout Educational Sessions

Thursday, July 28, 2016
8:15 – 9:30 AM                Breakout Educational Sessions
9:30 – 10:30 AM              Keynote: Don Yaeger, Business Leadership Coach
11:00 – 11:45 AM             Breakout Educational Sessions
1:00 – 2:00 PM                Keynote: John Moore, Branding Expert from Starbucks + Whole Foods

Boca Raton Resort & Club
501 E Camino Real
Boca Raton, FL 33432

Pre-Registration: $189
At The Door: $199
Ticket price includes welcome reception, breakfast, dinner and lunch. Hotel accomodations not included. Seating is limited.

For registration and additional information, please visit: To see photos from last year’s event please click here or to view a video, click here. Additionally, be sure to follow this event live on social media by searching for #FRLASummit.


About the Florida Restaurant and Lodging Association
FRLA is Florida’s premier non-profit hospitality industry trade association. Our mission is to ‘Protect, Educate and Promote’ Florida’s $82 billion hospitality industry which represents 23% of Florida’s economy and more than 1.1 million employees – making it the state’s number one industry. We offer regulatory compliance and food safety training needs (RCS and SafeStaff®); industry developed career-building high school programs (FRLAEF); sponsor the only event in Florida exclusively serving the restaurant and foodservice industry (FR&L Show, September 27-29, 2016 in Orlando); and we safeguard the needs of the hospitality industry by providing legislative advocacy. We represent and serve more than 10,000 independent and household name members, suppliers, and theme parks. For more information, go to and find us on Twitter @FRLAnews, Facebook and YouTube.