In response to the aftermath of Hurricane Matthew, FRLA and VISIT FLORIDA traveled to Florida’s northeast coast from Daytona Beach, up the Palm Coast and the Flagler Beaches to Saint Augustine, meeting with local industry leaders and visiting local restaurants, hotels and attractions. We are extremely fortunate to be open for business and welcome visitors and residents alike to enjoy the Sunshine State. Thank you to everyone who assisted with relief and recovery efforts to keep Florida’s hospitality industry strong.