17th Annual FRLA Northeast ROSE Awards
February 25, 2026
Hyatt Regency Jacksonville Riverfront
Join us for the 17th year of celebrating frontline staff! We’ve got a midweek makeover and new venue! Nominations are open! Nominate your star employee(s) today.
The ROSE (Recognition of Service Excellence) Awards recognizes Northeast Florida front line hospitality employees who demonstrate excellent customer service. These industry champions showcase the region’s commitment to creating an extraordinary visitor experience.
INTERESTED IN BECOMING A SPONSOR FOR THE ROSE AWARDS? LEARN MORE HERE
NOMINATION DETAILS
ROSE Award nominees must meet these three requirements:
- Individual must be a line employee (hourly staff members, not management)
- Individual must work at a place of business for at least 90 days from the nomination deadline
- Individual should exemplify the following characteristics: dependable, passionate, serves as a role model to peers, and committed to the customer
*Nominations are open to all hospitality businesses in Northeast Florida (Clay, Duval, Nassau, Putnam, and St. Johns Counties)
Click Here to View a Nomination Example
Nominate your employee using the form below. To view the list of categories, scroll down to the drop down of “AWARD CATEGORY.” Note, the ROSE Award committee may choose to combine categories after close of nominations, based on the number of nominations received. If this happens to someone you nominate, you will be notified.
Submit a Nomination
NOMINATION DETAILS FOR MANAGERS
Nomination deadline: Wednesday, January 21, 2026
What is a manager minute? During the ROSE Awards program, we will take time to thank our mid-level managers. We will recognize all of our manager minute nominees during the event and gather for a group photo.
Click Here to View a Manager Minute Example
Submit your manager minute today!
Submit a Manager Minute
We can’t wait to celebrate with you in February!
For further information, contact FRLA Northeast Chapter Director, Nicole Chapman at 904-574-2259 or [email protected]
CHECK OUT ALL THE FUN FROM OUR 2025 EVENT BELOW!






























Congratulations to the 2025 FRLA Northeast ROSE Award Winners! See a photo you like? Email Nicole Chapman at [email protected] to request a photo in high resolution!