Suffice to say the first seven months of 2015 have been busy for our Membership Team. But, I’m not going to drone on about every single thing we’re doing instead I’d like to point out four key triumphs.
- We’ve forged new partnerships with several like-minded hospitality groups including the Asian American Hotel Owners, the Florida Bed and Breakfast Inns Association, and Ocean Properties LTD. Our broad-based approach has allowed FRLA to expand not just its membership but it’s also created a larger footprint in key areas throughout Florida giving the Association strategic alliances we can tap in the near future.
- Thanks to strong efforts by our Regional Directors and Managers, overall membership is up and we’ve seen an uptick in attendance throughout our chapter events. Additionally, we’ve been able to hire two new Regional Directors including a renewed effort in Pensacola – an area that had been dormant for too long. We’re excited to see what the future holds!
- In Central Florida, Broward, and Palm Beach we’ve rolled out new grass root efforts to truly bring our influence to the local level and help identify key issues we can address in our members’ back yards. We anticipate continuing this program in several cities soon.
- We’ve successfully revamped our entire website. This massive project was a long time coming and we couldn’t be prouder of how it turned out. With our friends at Sparxoo’s help, we truly believe we’ve now established the best hospitality association website in the country and we look forward to using it to better serve our members at every turn.
As I noted, this is a small glimpse at what we’ve been working on throughout the year. There are several on-going projects and day-to-day work we’re thrilled to do on your behalf and it’s an honor to represent more than 10,000 hotels and restaurants on a daily basis. If you ever have any questions or need anything at all, please don’t hesitate to contact us directly at 850-224-2250.
Vice President, Membership and Corporate Relations