FRLA’s Summit is back for its 13th annual premier hospitality event, August 12-14, 2025 at the Seminole Hard Rock Hotel & Casino in Hollywood, FL. Join Florida’s most influential hospitality professionals and top-level executives for this two-day event. Bringing you leading industry trends, best practices, top-notch speakers, and unparalleled networking, we’ve made sure there’s a seat for everyone at our table.
TICKETS NOW AVAILABLE
*Please enter your full name and information to proceed to ticket type selection. Select your ticket type, then click “Next”. If you need to register more than one attendee you will then click “register another person”. If you have a promo code you will need to enter the promo code and click “apply”. Group discounts are available for groups with 8 or more attendees. Please contact Ashley Jackson at [email protected] to access the group discount code or for any questions.
MEET THE SPEAKERS
AGENDA
SCHEDULE OF EVENTS
Tuesday, August 12th
5:00PM-7:00PM: Welcome Reception- Sponsored by: TECO
Wednesday, August 13th
7:00AM-9:00AM: Sponsor Marketplace Set-Up
9:00AM-5:00PM: Registration
9:00AM-11:30AM: Bloody Mary Bar & Mimosa Bar
10:00AM-11:00AM: Breakout Sessions
11:00AM-1:00PM: Welcome + Lunch Keynote Speaker
1:00PM-1:15PM: Get Connected! Networking Break!
1:15PM-2:15PM: Breakout Sessions
2:15PM-2:30PM: Get Connected! Networking Break!
2:30PM-3:30PM: Breakout Sessions
3:30PM-3:45PM: Get Connected! Networking Break!
3:45PM-5:00PM: Afternoon Keynote Speaker
5:00PM-7:00PM: Sponsor Marketplace Happy Hour
Thursday, August 14th
8:00AM-9:30AM: Breakfast
8:00AM-10:00AM: Registration
8:30AM-11:30AM: Bloody Mary Bar & Mimosa Bar
8:30AM-9:30AM: Morning Keynote Speaker
9:30AM-9:45AM: Get Connected! Networking Break!
9:45AM-10:45AMAM: Breakout Sessions
10:45AM-11:00AM: Get Connected! Networking Break!
11:00AM-12:00PM: Breakout Sessions
11:30AM-12:30PM: Lunch
12:30PM-1:45PM: Closing Keynote Speaker
ACCOMODATIONS
The room block is now closed. Should you have any questions please contact Ashley Gholston, Events & Industry Relations Director, [email protected].
Seminole Hard Rock Hotel & Casino
1 Seminole Way, Davie, FL 33314
Property Maps: VIEW HERE
Dinner Reservations:
If you would like to dine on property please call in advance to Customer Care at 954-316-2900 to make reservations at Cipresso Italian, Council Oak Steaks and Seafood, and Kuro Japanese. Please tell the agent that you are with FRLA. Here is a link to available dining options if you would like to preview menus.

SPONSORSHIP OPPORTUNITES
MARKETING & ALLIED MEMBER COUNCIL
CLICK HERE to view the Marketing & Allied Member Council. This event would not be possible without the input and guidance from our council. THANK YOU for investing your time and for your continued support of the FRLA! If you have interest in joining the Marketing & Allied Member Council contact Ashley Jackson.














































