We had a very successful Florida Tourism Day. For FRLA members, we began the festivities on Tuesday night, celebrating our Hometown Heroes at a reception hosted by FRLA and AAHOA. These Hometown Heroes were recognized for their extraordinary efforts during the Hurricane Michael response.
On Wednesday, close to 600 tourism industry professionals gathered at the Civic Center to hear from Tourism industry leaders, including Executive Director of VISIT FLORIDA Dana Young, and policy makers such as Senator Joe Gruters and Rep. Mel Ponder. Rep. Mel Ponder gave a particularly rousing speech on the importance of tourism and its ability to positively impact people. Watch this impactful speech here.
Then it was on to the Capitol, where our tourism industry professionals met with legislators to discuss the issues impacting our industry, such as renewing the statutory authorization and funding for VISIT FLORIDA. Following Capitol visits, it was time for a street party on Adams Street. Delicious food, good music, and great displays by Florida attractions and museums made for a wonderful celebration.
Industry professionals turned out to demonstrate the impact and importance of Florida’s tourism industry. Not only was important work done during this very busy day, but a good time was had by all.
For more information about Florida Tourism Day and the importance of tourism on our industry, visit tourismworksforflorida.org.