We’ve attended the FRLA Marketing + Operations Summit since its inception. In fact, we’ve found this event to be so valuable and important that we’ve been a sponsor for the past three years.
M+OS is more than an opportunity to hear about the latest and greatest trends in the hospitality industry with regard to marketing and operations issues. The Summit helps us stay current with the challenges our customers face and gives us specific topics to discuss with them throughout the year.
We’ve learned countless tips and tricks in our years of attending the Summit, but I will never forget participating in a Breakout Session focusing on how to market to various generations when we had a lightbulb moment. Each year, we gain real-life lessons, and this one convinced us to hire a social media staffer. Thanks to this realization, we’ve seen a significant uptick in our online interactions with existing and, most excitingly, new customers. Incorporating such a simple tactic into our marketing strategy allowed us to reach more people.
The Summit provides us with an opportunity to network with members who could one day be potential customers. Through our networking over the years, we’ve found it crucial to learn what customers are trying to accomplish so we can work with them to support their efforts. For example, we can assist in combining a restaurant’s marketing and operational goals by offering custom logos imprinted on their umbrella canopies. Operationally, their guests receive the comfort of shade and may stay at the table longer, ordering coffee and dessert, thereby increasing the bottom line.
It’s been our experience that the Summit is a great place to learn from industry veterans, find out what innovative, best practices are out there, and how different successful brands have overcome challenges. The quality of the speakers is fantastic – from famous chefs like Robert Irvine, to entrepreneurs and restaurant executives from Firehouse Subs and Tijuana Flats. Both the networking opportunities and the chance to meet with decision makers across the industry are terrific. We are looking forward to what this year has in store!
This week’s blog comes from Jordan Beckner, President of Sales at FiberBuilt Umbrellas & Cushions.