Jodi Cross – Marketing and Mentoring in Florida – Women’s History Month

Jodi Cross, Palm Beach County and Treasure Coast Regional Director

Marketing and Mentoring in Florida

Jodi Cross has spent the majority of her career in the hospitality industry. Before joining FRLA as Palm Beach County and Treasure Coast Regional Director in 2017, she was the Corporate Director of Marketing for Sonesta Hotels World-Wide for over a decade. Prior to that role, she was Director of Marketing for Doral Resort and PGA National Resort.

Going further back, Jodi hails from Rochester, New York. She came to Florida first for college in Miami where she studied hospitality management and decided to stay. When she entered the world of hospitality, she joined a very male-dominated atmosphere and served as one of only two women on an executive committee. It felt, at times, that she had to work harder than others, but she prided herself on doing a good job, being creative, and always towing the line with anyone else – man or woman.

In addition to her extensive background in strategic marketing, Jodi had the honor of serving for 10 years as Executive Director for The Commonwealth Institute – a female CEO mentoring non-profit whose mission is to propel women leaders in South Florida to achieve professional and personal success. In that role, she met incredible women colleagues, as well as learned from trailblazers like Madeleine Albright and Condoleezza Rice. She appreciated those experiences and felt that it was important to pass those lessons on. Jodi believes that it is important for more women to be recognized in leadership roles because they are role models that help bootstrap other women as they rise in the ranks. “If they see someone else succeeding, it will inspire them, said Cross.

According to Jodi “Women have a natural gift of hospitality through their attention to detail and sincere desire to make people feel welcome and appreciated.” Female leaders should be genuine. “Be kind, approachable, and relatable, but be candid.” She believes in not sweating the small stuff because it can distract from the larger picture of what you’re trying to accomplish. And she has wise words for women coming up in hospitality: “Stay true to your values. Speak up for yourself and don’t let your voice be silenced.”

Women’s History Month is an opportunity to raise women up – women from all different backgrounds and levels of skills and experience. She loves to see the diversity of women being celebrated. “Despite any differences, we all share common ground.   Whether in the struggle of coming up as a woman in the business or just respecting our journey,” states Cross.

Closing Question: Is there a woman from history or your past who you admire and why?

”Without a doubt, Lois Silverman, founder of The Commonwealth Institute. She has an incredible story. She was orphaned as a young child after the death of her parents and was eventually able to receive a scholarship through her orphanage to go to nursing school. From there, she started a home health care business in Boston and eventually became the first woman to take her business public in the State of Massachusetts. She later sold her business and has an extensive history in philanthropy and her work on numerous boards where she is still trailblazing a path for others. As my boss and mentor at the TCI, I learned so much from her passion and her drive and I take her counsel with me each day I serve in Florida’s hospitality industry.”

 

 

 

 

 

Lois Croft – Taking Risks and Never Giving Up – Women’s History Month

Lois Croft, FRLA Southwest Florida Regional Director

TAKING RISKS TO MAKE THINGS HAPPEN

Lois Croft, FRLA Southwest Florida Regional Director, always knew she wanted to move some place warm. Growing up in Minnesota with harsh winters will do that to you, she says. Lois was raised with 15 brothers and sisters on a farm in a small town in the Land of 10,000 Lakes. While she respects the work required on a family farm, she knew she wanted something different in her life.

To make that happen, Lois worked hard, was resourceful, and became the first of her siblings to attend college. Through a scholarship and getting a job in the intramural department of St. Cloud State University, she developed a love for coaching. She then spent 23 years working for school districts in the Community Education Department and coaching volleyball, basketball, and track.

When a Recession hit in 2010, and with temperatures getting colder, she longed for the Sunshine and a new start, so she sold everything she owned and moved with her son to Florida. Across South Florida, she got very involved with events, helping with restaurant openings, charity fundraisers, and more. Eventually she found her way to RCS, a subsidiary of the Florida Restaurant and Lodging Association (FRLA) and the leading provider for risk management and regulatory compliance training programs to Florida’s hospitality industry. Training was a great fit for someone with 23 years of teaching and an educational background, and she found she really loved the work. Eventually, she changed positions, though, taking on new challenges and opportunities as FRLA Regional Director for Palm Beach County and now as FRLA Southwest Florida Regional Director, where she is been since 2014.

Lois loves serving her members across Charlotte, Lee, and Collier Counties where she organizes fundraisers and events to support local hospitality high schools and colleges along with advocacy work for her members.

When asked how women positively impact Florida’s hospitality industry, Lois noted how nice it is to have a rich diverseness in business to ensure different perspectives are not just represented but respected as well. She is encouraged to see more female leaders and owners/operators across hotels, restaurants, and suppliers.

It’s no surprise that qualities she values include being a self-starter, a go-getter, fearless, and ambitious considering the risks she took to relocate. Selling everything and moving 1,500 miles a way to start over in a new place and a new industry takes guts and someone who isn’t afraid of taking chances.

Lois believes that Women’s History Month is a great opportunity to showcase so many excellent women who have succeeded in their various paths, and she feels that it is important for that recognition to continue. Recognizing women in leadership roles, for instance, is critical because so many women have worked hard to achieve and progress. Ensuring that they are compensated and respected helps result in our collective representations and equality.

To continue that legacy on, women must also support each other. When asked what advice she would give to women coming up in hospitality, without missing a beat, she declared, “Stay true to yourself. Whatever your goals and ambitions are – go for them. Don’t feel that you can’t achieve whatever you want. If you work hard and take risks, you can make it happen.”

Closing Question: Is there a woman from history or your past that you admire and why?

“My mom. As a full time, mom and farmer, she basically ran a company without ever receiving a paycheck. She raised 16 kids, managed the finances for the home and farm businesses, cooked, cleaned, made sure we did all of our chores, and more. Despite all of her work, she still made time for life and fun too. My mom and dad played in an old-time band with polka and waltz type music. They played at most of the weddings and other celebrations around town. She taught me to follow my dreams and see my efforts through – to never give up. And I haven’t yet!”

 

 

Fifth Generation Restaurateur – Andrea Gonzmart – Women’s History Month

Andrea Gonzmart, 5th Generation Owner/Operator, Columbia Restaurant Group

Five Generations of Excellence in Restaurants

Please share a little bit about your background personally and professionally. 

I was blessed to be born into the hospitality industry. I began working in my family’s restaurants when I was 10 years old, and I continued working there every summer until I graduated from the University of South Florida. I joined the company full-time in 2001.

I was the first woman to work in the kitchen at the Columbia Restaurant in Ybor City, learning all facets of the back of the house, from the dishwasher to the grill. I went on to be an assistant manager at our Columbia Restaurants in Sand Key, St. Petersburg, and Celebration. Then, I transitioned to our corporate offices in 2004 where I was able to work alongside my father, Richard, and learn another angle of our family business.

How did being a woman affect your professional path/path to leadership?

When I began my career in the restaurant industry at the age of 22, there were very few women in my company. I was fortunate to work underneath many wonderful people, including my father, that believed in me and guided me along the way. They have taught me to be confident in my decisions and compassionate with our employees. Every day there is something new to learn, and I am always excited to find out what it is!

How do women positively impact Florida’s hospitality industry?

In a once male-dominated industry, women have been able to push innovation and create experiences aimed at a broader and more inclusive audience.

What qualities make a great female leader?     

Confidence, compassion, commitment, determination

What does Women’s History Month mean to you?

It is important to take time to honor those who paved the way so that we can set new goals to achieve.

Is there a woman from history who you admire? Why?

The woman I admire the most from MY history would be my grandmother, Adela Hernandez Gonzmart, who is the third generation of our family’s company. She was truly a pioneer for women in the restaurant industry, so much so that she was named to the Florida Women’s Hall of Fame in 2018. She loved our restaurants as though they were her second home and loved our employees as if they were all her family. I strive to be like her every day of my life.

Why is it important for more women to be recognized in leadership roles?

It inspires our next generation of young female leaders and recognizes those who set positive examples. Women who see leaders who look, act, and experience life like them in the industry make them feel included. It reinforces positive views of their gender and what they can achieve in the restaurant industry.

What piece of advice would you give to women coming up in hospitality?

Always have confidence in your decisions and trust your intuitions. It is also important to have compassion with your fellow employees; compassion is not a weakness, it is a quality of a strong leader.

What professional, personal or community service driven accomplishments are you proud of? 

In the fast-paced restaurant industry, it is important to find balance. I am proud of the work I do every day for our 14 restaurants, but I am also even more proud of being a mom to my 12-year-old daughter, Amelia, who represents the 6th generation of our family business. I also think it is important to be involved in my community and give back through involvement in local boards, like the Florida Aquarium Board of Directors, Humane Society of Tampa Bay Advisory Council, University of South Florida Foundation Board of Directors, and the FRLA Board of Directors of Hillsborough County.

NICOLE CHAPMAN – SHOWING OTHER WOMEN AND HER DAUGHTER THAT HARD WORK PAYS OFF– WOMEN’S HISTORY MONTH

Nicole Chapman, FRLA Northeast Florida Regional Director and Florida Inns Director

SHOWING OTHER WOMEN – AND HER DAUGHTER – THAT IT CAN BE DONE!

Nicole Chapman has always known she wanted to work in events and hospitality. She majored in Tourism and Event Management at the University of Florida and has been in the industry ever since. She interned with the City of Jacksonville Beach, planning their summer events and was hooked. As she thought about her future, she loved engaging with others, public relations, and planning events. Sounds like the perfect fit for our industry!

Nicole worked first with her local Hotel Association and helped lead their merger with the Florida Restaurant and Lodging Association (FRLA) and became Regional Director for the Northeast Florida Chapter. Since taking on that role, she has also created the Florida Inns Chapter by merging Florida Bed & Breakfast Inns and the Superior Small Lodging Associations into FRLA to create the first statewide special interest chapter that represents small independent lodging business who have under 50 rooms.

As a young woman joining a male-heavy industry, she notes that confidence in her abilities and hard work were both key to her success. “You can’t be intimidated,” she says. She credits many professional leaders – both male and female – who believed in her, saw her talent, and helped her to grow.

She works tirelessly to promote her local FRLA members and connect them with the latest news, resources, and updates to keep their businesses thriving. COVID shuttered so many businesses in Florida – and across the nation – and Nicole was determined to advocate for Northeast Florida businesses.

Becoming a mother helped her to see her work from another important perspective – her children. Women in the workforce often struggle with the appropriate balance between family, work, and self. The hours in hospitality not being the typical 9-5 job can present significant challenges. Nicole shares a saying she once heard that is her daily motto: “There are days you will be an amazing employee, an amazing mother, and an amazing wife, but you won’t be all three in one day.” This helps her to show grace to herself as she continues to push hard to do her very best. On being a female leader in hospitality, she says, “You have to take initiative, own projects, have that entrepreneurial spirit. You have to push hard, and you have to really want it.”

Her goal is to show other women that it can be done. Hospitality is the top industry in Florida – responsible for so much economic health for the state and millions of jobs. And while she loves her work, she tells us, “At the end of the day, I want to show my daughter and future generations that there is opportunity out there if you work hard. You can have a successful job and be a mother and make a difference in the community.”

CLOSING QUESTION: What piece of advice would you give to women coming up in hospitality?

“Do your job and do it well. Apply your values to your work life as well. There is room for all of us at the table, and if you work hard and do the right thing, good things will come.”

Sara Malmstrom – Don’t Be Afraid to Try – Women’s History Month

Sara Malmstrom – Owner/General Manager, Sage Bistro

Don’t be afraid to try!

Tell me a little bit about your background personally and professionally.

I am a retired graduate school dean who had no aspirations to own a business, let alone a restaurant. I worked in the field of education my entire professional life, the last 23 in higher education.

How did you get into hospitality?  

I bought a restaurant to give my son, who graduated from a culinary program I had a hand in starting at Keiser University’s Melbourne campus, an opportunity to be an executive chef. Jordan had been a sous chef for two executive chefs with ownership interest in their restaurants. He had seven years in the field when I told him I was purchasing a restaurant that we could run together. He told me I was crazy and asked if I had any idea how hard it was to own a restaurant. I told him honestly that I didn’t!

How do women positively impact Florida’s hospitality industry?

There are a multitude of strong women restaurateurs, owners, GMs, chefs, and many, many hoteliers. The creative energy that women bring to the field is pretty awesome.

What qualities make a great female leader?     

A female leader has to be smart, tough, and a good people person. A sense of humor and political savvy doesn’t hurt either. Men have a handle on networking and the ‘good old boy’ thing. Can we develop the ‘good old girl’ thing?!?

What does Women’s History Month mean to you?

Women’s History Month is an opportunity to showcase what women have accomplished and cement role models for the younger generation.

Is there a woman from history who you admire? Why?

My grandmother, Ruth LeMaster. She earned a master’s degree from University of Oregon while raising two young children. That was at a time when women didn’t go to college, let alone earn graduate degrees.

Why is it important for more women to be recognized in leadership roles?

Women need to be recognized in leadership roles to create role models for girls and to narrow the gender gap, especially in pay. The glass ceiling is real. We need to celebrate those who have cracked it so others will be able to do so even more.

What piece of advice would you give to women coming up in hospitality?

Don’t be afraid to try. It takes long hours and mental toughness, but if you aren’t afraid of hard work and risk, and if you believe in yourself, you can go far.

What professional, personal, or community service driven accomplishments are you proud of?

I am proud of creating, with my son, a successful restaurant and surviving through the crazy pandemic. I am also proud of my career in higher education and the many degree programs I was able to start and get through the accreditation process, most with perfect accreditation records. To name a few, I was responsible for starting a Master of Science in Physician Assistant, a Master of Nursing Practice, a PhD in Education, an MBA, a DBA, oh, and an AS in Culinary Arts!

Dannette Lynch – Following Her Passions – Women’s History Month

Dannette Lynch, FRLA Regional Director and Director of Membership

“Appreciation is Key”

Dannette Lynch, FRLA Regional Director and Director of Membership, likes to say that she was born into the hospitality industry. Her grandparents had a restaurant in Illinois that served breakfast and lunch daily, and Dannette, all of four years old, appointed herself the greeter. If you know her at all, that shouldn’t surprise you. Dannette is one of the most welcoming people you will ever meet, and she always rolls up her sleeves to get to work.

Dannette’s path to hospitality is as extensive as it is diverse. She actually planned to go to medical school but got involved in a big community event as a volunteer. Through that engagement, she received a call to join Nike and the world of professional sports – specifically the North American Soccer League (NASL), the first professional soccer league in many U.S. cities. Through this job, she got to travel the country and the world, deepening her love of travel. And it wasn’t her only sports gig – she worked with the Tampa Bay Buccaneers and remains a very active sports fan!

Another passion of hers is performing arts. In Pinellas County, she opened a performing arts center, Ruth Eckerd Hall, as Marketing Director and was able to get involved with bringing more culture to the region. She coordinated partnership marketing for Busch Gardens and then moved to work at the local Convention and Visitors Bureau, where she worked in hospitality education. She conducted all the trainings and hospitality certifications and served on the Pinellas Hotel Association and the Pinellas Restaurant Association, which led her to FRLA. One of many notable accomplishments was creating one of the first Super Bowl Trainings in Tampa to help educate local businesses and the NFL on how to greet visitors and excel at customer service for the influx of visitors the big game brings to town. The NFL replicated her training the next year in New Orleans because of its success – one Dannette calls a team effort.

Throughout more than 40 years working professionally in Florida’s hospitality industry, she has accomplished a great deal. In addition to her NFL training, she is incredibly proud of her work to start three Hospitality/Culinary Programs at local colleges, technical schools, and high schools. To attract students into the programs, they had to be innovative and also created scholarships to help get youth into the programs and onto the hospitality career path.  Along the way for all of her efforts, Dannette has received numerous honors, including the Key to the City of Clearwater and Tourism Person of the Year from both the City of Clearwater and Tampa Bay Beaches.

Dannette credits her dad for her achievements across male-dominated industries. “My dad always put me on equal level and insisted I did things outside of my comfort zone, whether it was learning a new skill or sport or speaking to others…I feel very fortunate that he did that,’ she says. Because of that perspective of equality and inclusiveness, she never thought about work and her professional path as women versus men. She feels incredibly lucky that it was never an obstacle for her. She says she had a tremendous amount of opportunity, proved herself, and had wonderful supervisors who helped encourage her. She adds, “When you have someone who has that kind of confidence in you, you want to perform and succeed even more for them. Through my work ethic and work quality, I definitely earned it, but having that support makes all the difference.”

And she truly believes that women make a positive impact on Florida’s hospitality industry each and every day. Hospitality comes naturally for women, she says. Being welcoming and showing sincere consideration for others are traits that make a great female leader. “Do the work,” she says. “Be strong, be flexible, and be compassionate. Appreciation is key.”

Dannette says that the trailblazing women who came before her are directly responsible for her having the opportunities she has had and she believes in paying that forward. She loves to share her knowledge and wisdom with women coming up in hospitality and gives them this advice: “Enjoy your time! There are plenty of amazing opportunities. Take advantage of them and learn as much as you can. Be kind to the wonderful people you meet along the way. The friends and colleagues you will enjoy are like no other in the hospitality industry.”

With so much to be proud of at work, she is even more proud of her family. She married her high school sweetheart and has two sons, two wonderful daughters-in-law, and four grandchildren.

Closing question: Is there a woman from history or your life that you admire and why?

“My grandmother. She had the most inspirational work ethic. She came to America ALONE at 9 years old from Sweden. Her mother had passed away and her father had six sons and did not feel he could care well enough for her alone. She came to the U.S. to an aunt she had never met. She spoke no English and left the only world she ever knew. Despite facing those challenges, she worked hard and achieved so much. She taught herself English and became one of the first women telegraph operators. She also worked alongside my grandfather. She was one of the most independent, compassionate, and loving woman I have ever known and she inspires me every day.”

 

 

 

 

Getting to Know Sonny Flynn – Women’s History Month

Sonny Flynn, Owner/CEO of Alligator & Wildlife Discovery Center, John’s Pass Rescue, and BITE Trolley

 

Please share a little bit about your background personally and professionally.

I was raised in the hospitality industry. My parents owned a little pizza parlor, and I started helping there once I was tall enough to reach the tables. I also found my love for cooking.

Today, I am Owner of the Historic John’s Pass Alligator & Wildlife Discovery Center that has been a staple Attraction in Pinellas County for a decade, drawing thousands of excited visitors annually. Our mission focuses on wildlife preservation, animal rescue, and education.

I have dedicated myself to saving thousands of animal lives by adopting them or assisting in the relocation of unwanted pets. By educating the public through my Wildlife Education Center, my staff and I help visitors to understand the needs of certain species and what it takes to have them as pets. I believe by educating the public about the needs of certain species and which ones are good household pets and the ones that are not, will help eliminate the numbers of neglected and unwanted pets in society. Before this, I had more than 30 years of success in the tourism and hospitality industry.

My most recent adventure is BITE Trolley. More than just a transportation company, we are adding an entertainment factor, with animal ambassadors, music with students from School of Rock, and the occasional guest brewery.

How did being a woman affect your professional path/path to leadership?

Being a woman in business, I met some challenges along the way, but it was those challenges that created even more drive and determination for me to accomplish any goal I set for myself. Without those hurdles, I would not be the strong, compassionate leader I am today or have the success.

How do women positively impact Florida’s hospitality industry?

There are several women I have met along the way that have had a huge impact on the hospitality industry. They are restaurant/bar owners, general managers of large hotels, and leaders in our trade association and local chambers, to name a few. Although the hospitality industry is very competitive, women are more likely to support each other and help each other grow. They recognize strength in numbers and maintain compassion. In my opinion, the successful women dare to dream and multitask well to get it done.

What qualities make a great female leader?

Self awareness, connection, compassion, resilience, and persistence

What does Women’s History Month mean to you?

Women’s History Month is important. We have overcome a great deal, but we have some more work to do for equality. To see the women of past and present recognized for accomplishments is amazing and long overdue!

Is there a woman from history who you admire? Why?

Queen Elizabeth. Under her rule, England became a major European power in politics, commerce and the arts.

Why is it important for more women to be recognized in leadership roles?

Female leaders create a more diverse workforce, generate broader societal impacts, and serve as role models. Recognizing them will benefit both men and women in career advancement, pay equity, and will aid in changing workplace policies.

What piece of advice would you give to women coming up in hospitality?

Dare to dream! In unity we all succeed! With patience and perseverance anything is possible.

What professional, personal or community service driven accomplishments are you proud of?

Alligator & Wildlife Discovery Center & John’s Pass Rescue are my proudest accomplishments. It is an honor to save animals, share conservation efforts, continue education programs, and now with the farm go back to my beginning and support culinary programs.

Olivia Hoblit – Mentoring the Next Generation of Hospitality Leaders – Women’s History Month

Olivia Hoblit, Regional Manager of Innisfree Hotels and FRLA Board of Directors Chair

 

 

Mentoring the Next Generation of Hospitality Leaders

FRLA Board of Director Chair Olivia Hoblit always knew she wanted to be a leader. Coming to the U.S. with her family from the Philippines at the age of 15, she was in a new place but had the drive to overcome any challenges to succeed. She began her career in hospitality in food service at the age of 17, and it was at that restaurant where her life changed. She met a regular customer – actually in the legal profession – who began to mentor her and brought her under her wing in the legal field.

As Olivia worked her way up to paralegal and set her sights on law school, something happened that changed her path entirely. She started working part-time at a luxury beachfront boutique hotel – Elizabeth Pointe Lodge – and fell in love with hospitality and began to focus full time her passion for this industry. The hotel owners invested in her and guided her on this new path, and she attributes these important mentors for her love of teaching others.

Her hotel experience beyond the Lodge includes GM of the Seaside Amelia Inn – owned by Innisfree hotels, The Ritz-Carlton Amelia Island, and now Regional Manager of Innisfree Hotels. She has been honored with awards for her performance and achievements and was selected as one of the Top Women in Lodging by FRLA.

Like women across business, Olivia feels that she sometimes has to work harder in this industry as a woman, but she credits the people who have mentored her and shown her the way as providers of hope and positivity to know that her dedication and hard work pays off.

She says that women positively impact Florida’s hospitality industry because they do their job from the heart and take care of the people around them. Being empathetic and caring are important qualities for great female leaders. “Caring for people, helping them to be successful, and investing in others is so important to me,” she says. Helping find talent and helping them propel to the next part of their career is something she is laser focused on as FRLA Board Chair.

When asked what piece of advice she has for women coming up in hospitality, she said, “Find someone to mentor you – someone you could learn from. It will be the best thing you ever did. And then do the same for others. Giving people the opportunity to grow and a perspective of hope is important alongside hard work and drive. Always work to make things better.”

Closing Question: What does Women’s History Month mean to you?

“Women’s History Month is an opportunity to recognize women’s strength and accomplishments – our many contributions to history, society, and culture. We owe so much to those who came before us; we owe it to them to pay it forward.”

Governor Ron DeSantis Launches Donation Portal for Southwest Florida Tornado Survivors Following Federal Government’s Decision to Deny Assistance

Pledge donations or request assistance here.

Following the federal government’s denial of Florida’s request to provide assistance to individuals impacted by the tornadoes that touched down in Charlotte and Lee counties on January 16, Governor Ron DeSantis and the Florida Division of Emergency Management (FDEM) launched a donation portal to provide immediate relief for disaster survivors impacted by the tornadoes. The donation portal is available at FloridaDisaster.org/Assistance
“We cannot continue waiting on the federal government to provide relief to these Floridians,” said Governor Ron DeSantis. “After meeting with survivors last week, it’s clear they still need our help. We’ve helped community leaders launch this portal to expedite assistance for impacted residents and we’re going to ensure they get help.” 
“These donations are going to directly provide assistance to our disaster survivors who need it most,” said FDEM Director Kevin Guthrie. “The Division is working around the clock to connect disaster survivors with this vital resource, which will help them recover faster and begin to rebuild after experiencing extensive devastation.”  
The State of Florida is partnering with the Charlotte Community Foundation to collect and disburse donations for disaster survivors. All donations made through the FloridaDisaster.org/Assistance portal are tax deductible.
At this time, donations will be prioritized for survivors whose homes were assessed as being destroyed or sustaining major damage, per FEMA criteria through previous Joint Preliminary Damage Assessments. The State is coordinating with Charlotte and Lee counties to connect survivors directly with the portal. 
Disaster survivors can also request assistance at FloridaDisaster.org/Assistance. This page provides disaster survivors with information on how to register an account through the portal and how to request assistance. 
If you are a survivor whose home was determined to be destroyed or sustaining major damage, you can call 833-930-3707 to be connected with the donation portal. The donation portal call center is available to survivors seven days a week from 8 a.m. – 8 p.m. 

3 Ways to Boost QSR Hiring Strategy

It’s no secret that 2020 highly impacted the entire hourly workforce — and how we hire them. Turnover rates in restaurants have reached a new high with a turnover rate of more than 140%. Restaurant owners are having a hard time getting employees who left the industry to come back, and when they are ready to re-enter the workforce, they are applying to 5-6 jobs at a time. And because restaurants are understaffed, GMs are spending time covering shifts instead of actively hiring, growing the team, or improving the customer experience.

With stakes as high as they’ve every been, its more important than ever to take a look at your current hiring process, and ensure you are following these three hiring tips.

  1. Leverage Technology – With the right technology in place, your GMs can eliminate historically time-consuming tasks. Using the right tools, you can get more eyes on your job posting, automatically engage and screen applicants, give employees the ability to schedule their interviews through their phone, and ultimately free your GMs to focus more on the restaurant, the team, and the customer experience.
  2. Create a referral program – You may be receiving great organic referrals from your employees already, make sure you’re incentivizing them to send more candidates your way. Doing so will increase the quality and quantity of your applicants.
  3. Diversify your job board platforms – QSRs are even finding recent success with using social media platforms such as Facebook and TikTok to find new candidates. If you’re still using only job boards, you are missing out on an increasing number of new applicants who have moved on to other channels.

 

It’s time to use hiring that just works. Workstream is a text-based recruitment and hiring tool that was built for the hourly workforce.  Enabling companies to track applicants in a dashboard and communicate with candidates via text, enables candidates to upload short videos of themselves and provides analytics and works to automate onboarding.

Be the first to respond to applicants, the first to get them hired, and be the first to be fully staffed. Workstream – hiring that just works. Visit workstream.us/frla to request a demo.