Monroe – Cheers to 2026: Food Drive & Party

JOIN US FOR THE FRLA MONROE CHEERS TO 2026 PARTY!

Celebrate the New Year Keys style! Holiday cheer and a splash of this and that! Spread joy at our annual New Year Winter Party! Meet & Greet the new 2026 FRLA Board and Officers at our installation party and food drive for KAIR while enjoying island cheer, tasty bites, holiday sips, and a splash of generosity. Fantastic networking, amazing prizes, and other festive surprises await! See you there!

EVENT DETAILS:
Thursday, January 15, 2026
5:00 – 6:30 PM
Casa Marina Key West |1500 Reynolds Street
Key West, Florida 33040 USA

ADMISSION: $15
PLUS: Bring a canned or dry food item or a gift card.

Register Now! 

 

 

 

Northeast – Annual THE PLAYERS Championship & Golf Tourism Update

The FRLA Northeast Chapter invites you to our annual THE PLAYERS Championship & Golf Tourism Update featuring insights from Lee Smith, Executive Director of THE PLAYERS Championship, as he shares what’s in store for the 2026 tournament, March 10–15, 2026.

We’ll also hear from David Reese, President & CEO of Florida’s First Coast of Golf, who will share the latest golf tourism trends and data shaping travel decisions across Northeast Florida. David will share the outlook on the current and projected state of golf tourism, including insights on visitor demographics, economic impact, and marketing strategies that position our region as a premier golf destination.

Don’t miss this exclusive opportunity to connect with industry leaders and get an inside look at what’s ahead for one of Northeast Florida’s premier sporting events. Light breakfast and refreshments provided by Sawgrass Marriott.

 

Event Details: 
Wednesday, January 28, 2026
⏰ 9:00 a.m. – 10:30 a.m.
Sawgrass Marriott
1000 Tournament Players Club Blvd, Ponte Vedra Beach, FL 32082
Room: Champions E

 

Event Cost:

FREE!

**Pre-registration is required!**

Register Now!

 

ABOUT: Lee Smith Executive Director, THE PLAYERS Championship
In his role as Executive Director of THE PLAYERS, Lee oversees all aspects of the PGA TOUR’s flagship event, from sales, marketing and operations to community and charitable outreach and support. In addition, he leads THE PLAYERS Council, an association of corporate and community leaders who share THE PLAYERS’ commitment to economic growth and development. Lee joined THE PLAYERS team in 2023, and prior to that served as the General Manager at Liberty National Golf Club in Jersey City, New Jersey, a property managed by the PGA TOUR, where he was instrumental in helping the PGA TOUR contest THE NORTHERN TRUST in 2019 and 2021.

Smith has been a key member of the TPC Network since he joined in 2008, serving as Head Golf Professional at TPC Sugarloaf outside Atlanta; General Manager of TPC Summerlin in Las Vegas; and Regional Director of Operations for TPC Networks, a role he held concurrently with his position at Liberty National. He has been a Class A member of the PGA of America for more than 20 years.

Originally from Illinois, Smith graduated with a degree in Sports Management from Southeast Missouri State University (where he was a letterwinner on the men’s golf team) and later attended the Sandra Day O’Connor College of Law at Arizona State University, where he earned a Masters in Sports Law & Business. Widely recognized as an outstanding golf professional, Lee has been named twice, in both 2013 & 2017, as Golf Professional of the Year for the Las Vegas Chapter PGA, and 2015 Golf Club Operator of the Year by Golf Inc. Magazine. 

Monroe – 4th Annual ROSE Awards

4th Annual Monroe ROSE Awards

• April 16, 2026 •

Hawks Cay Resort

 

Join us for the 4th Annual FRLA Monroe ROSE Awards on April 16, 2026 at Hawks Cay Resort! The ROSE (Recognition of Service Excellence) Awards recognizes Monroe County Florida front line hospitality employees who demonstrate excellent customer service. These industry champions showcase the region’s commitment to creating an extraordinary visitor experience.

 

Nominations are OPEN!

  • Individuals must be front-line employees (no management, director, or supervisor positions)
  • Open to all tourism related businesses in Monroe County
  • Individuals must work at their place of business for at least 90 days from the nomination deadline.
  • Individuals should exemplify the following characteristics: dependable, enthusiastic, serve as role models to peers, and committed to customers.
  • Nominees must be present at the ROSE awards to win.

Submit a Nomination 

Nomination Deadline: February 16, 2026

 

Interested in becoming a sponsor of the 4th Annual Monroe ROSE Awards?

View Sponsorship Opportunities 

Purchase Sponsorship/Tickets

 

Broward – 2nd Annual ROSE Awards

FRLA Broward Presents:

The 2nd Annual ROSE Awards

• February 12, 2026

The Diplomat Beach Resort

 

The ROSE (Recognition of Service Excellence) Awards recognizes front line hospitality employees who demonstrate excellent customer service. These industry champions showcase the region’s commitment to creating an extraordinary visitor experience. Join the FRLA Broward Chapter for the 2nd Annual ROSE Awards Ceremony taking place on February 12, 2026 at The Diplomat Beach Resort.  

 

Nominations are OPEN! 

• Individual must be a line employee (no management or supervisor positions)
• Open to all hospitality businesses in Broward
• Individual must work at place of business for at least 90 days from the nomination deadline
• Individual should exemplify the following characteristics: dependable, passionate, serves as role model to peers and committed to customer service.

Click Here to Submit a Nomination!

Nomination Deadline: December 12, 2025

 
Thursday, February 12, 2026
The Diplomat Beach Resort
3555 S. Ocean Drive Hollywood, FL 33019
 

Member Pricing:

$165 / Person
$1200 / Table of 8

Future Member Pricing:

$195 / Person
$1500 / Table of 8 

 

Click Here to Purchase Tickets or a Table

 

Sponsorship Opportunities: 

TITLE SPONSOR
$10,000 (Company name in title plus a table sponsor)

PRESENTING
$5,000 (Video/Slide, Custom Eblast, social media, 4 tickets)

GOLD SPONSORS
$2,500 (program recognition, Eblast, social media, 2 tickets)

SILVER SPONSORS
$1,000 (logo in invites, program recognition, 1 ticket)

BRONZE SPONSORS
$500 (logo in invites, program recognition)

 

To become a member or SPONSOR, contact FRLA Broward Regional Director Rozeta Mahboubi at 954-270-5814 or [email protected]

Volusia – Chapter Relaunch and Member Mixer

Join us for a Morning Coffee Kickoff as we reconnect with local hospitality professionals and welcome both current and future FRLA members. Following the recent passing of former president Bob Davis and the upcoming dissolution of his association, we’re working to welcome those members into the FRLA Volusia Chapter. All LHAVC current members are welcome to attend.

On the agenda will be FRLA key staff introductions – including new Regional Director Destiny Neves, Chapter officer elections, and engaging with fellow members.  We’ll explore the exciting future of our Chapter to Protect, Educate, and Promote our region’s vibrant hospitality community and the dedicated hoteliers, restaurateurs, and suppliers that make it a crucial component of our region’s economy.  For those interested in serving on the Chapter Board, please connect with Destiny.

Event Details:
Wednesday, November 19 | 9:00–10:30 a.m.
Ocean Center
101 N Atlantic Ave, Daytona Beach, FL 32118
Parking is available in the South Parking Lot, vouchers will be provided at the meeting.

We look forward to seeing you there! 

Click Here to RSVP!

Suncoast – Annual Legislative Breakfast

We invite you to join the FRLA Suncoast Chapter at the 2026 Legislative Breakfast, where you will have the invaluable opportunity to meet, interact and hear directly from our local legislators in the Florida House and Senate.

The 2026 Legislative Session begins January 13th, but in Tallahassee, the legislative atmosphere is already charged with anticipation and urgency. The pressing nature of the issues at hand, particularly the spotlight on immigration that resonates both at the State and Federal levels, alongside a myriad of local concerns like property taxes and Tourist Development Tax, make this a timely discussion! Join and engage for an invaluable opportunity to meet, hear, interact, and learn directly from our local legislators in the Florida House and Senate as we host them for our 2026 Legislative Breakfast.

Event Details: 
Thursday, December 18, 2025
7:30 AM  – Registration, Coffee & Breakfast
8:00 – 9:30 AM – Panel Discussion
Anna Maria Oyster Bar – UTC
5405 University Pkwy, Unit 110 Bradenton, FL

Register Now! 

Registration Deadline: December 16, 2025

This event has limited capacity and will not take walk-ins. Advanced registration is required!

Miami-Dade: Holiday Party with GMCVB, GMBH, & FRLA

Please join us for the 2025 Annual GMCVB, GMBHA & FRLA Holiday Reception & Toy Drive on December 11th! Admission includes two complimentary drink tickets & light bites. Enjoy a live DJ, fantastic networking, amazing door prizes, and other fun surprises. The cost to attend is $15 per person, plus one new, unwrapped toy for children to benefit the toy drive.

Event Details:
Thursday, December 11, 2025 | 5:30 – 8:00 p.m.
Bayshore Club, 3391 Pan American Drive Miami, FL 33133

Event Hosted by:
Bayshore Club

Register Now!

We look forward to seeing you soon!

 

Palm Beach EATS 2026

Join the FRLA Palm Beach Chapter for EATS – Education, Agriculture, Together, Showcase! Taking place on January 30, 2026, this annual event brings together area farmers, top local chefs, and culinary students for an evening of culinary delights benefiting local students and future hospitality employees. Indulge in homegrown goods, fresh produce, and some fresh air in the open-air garden of the Hilton West Palm Beach. You don’t want to miss this fabulous dinner and education fundraiser!

Become a Sponsor Today! 

Help support these outstanding students and future hospitality professionals by becoming a sponsor!

Download Sponsor Form

View Invite

 

Individual Tickets:

Member: $100
Non-Members: $125

Purchase Tickets! 

 

Need more info?

For more information on this event, contact FRLA Palm Beach Regional Director Jodi Cross at [email protected]

Broward Holiday Social & Toy Drive

Join the Broward Chapter of FRLA to Celebrate the Holiday Season & Bring Joy to Children by Donating New, Unwrapped Toys! Bring your holiday cheer for an evening of joy while networking with your hospitality friends. Bring Joy to Children by Donating New, Unwrapped Toys!

Event Details:
Wednesday, December 10, 2025
5:30 – 8:30 PM
The Easton Rooftop
721 N. Federal Highway, Fort Lauderdale, FL
(located at the Courtyard by Marriott Fort Lauderdale Downtown)

Event Pricing:

MEMBERS: $35

FUTURE MEMBERS: $55

SPACE IS LIMITED.

Sponsorship Opportunity: 

Tabletop – $150

(Price includes (1) admission) Purchase a tabletop to display your products,  feature signage, share samples, and get your logo spotlighted in our event email blast.

Limited spots available—reserve yours today! 

FRLA Broward Members Only

 

Register Now!

 

Broward – November Hospitality Connect & Toy Drive

Join the Broward Chapter of FRLA to Mix and Mingle with top Hospitality Leaders! Bring Joy to Children by Donating New, Unwrapped Toys! Bring your business cards and prepare for a productive evening of networking! Members and future members are welcome to attend.

Event Details: 

Wednesday, November 12, 2025
5:30 – 7:30pm
Beach House Fort Lauderdale, a Hilton Resort
505 North Fort Lauderdale Beach Boulevard, Fort Lauderdale

Event Pricing:

MEMBERS: $20

FUTURE MEMBERS: $40

SPACE IS LIMITED.

Sponsorship Opportunity: 

Tabletop – $150

(Price includes (1) admission) Purchase a tabletop to display your products,  feature signage, share samples, and get your logo spotlighted in our event email blast.

Limited spots available—reserve yours today! 

FRLA Broward Members Only

 

Register Now!