Florida Tourism Day 2024

2024 Florida Tourism Days: Now Seven Days of Sunshine!

We’re excited to present to you 2024 Florida Tourism Days: Seven Days of Sunshine, running January 31 through February 6. Get ready to be a part of something extraordinary at the Florida State Capitol! Tourism Day is back and better than ever before – crossing over seven days, anchored by the tourism and hospitality associations that fight day in and day out for the top industry in Florida! We are the lifeblood of Florida’s economy, and your presence in Tallahassee speaks volumes about the strength and significance of our industry. During Florida Tourism Days, you’ll have the opportunity to engage with legislative leaders and connect with policymakers to advocate for the issues that directly impact your business and keep our industry thriving.

What’s new this year?

The year will feature two physical days of advocacy at the Capitol and a social media campaign highlighting the critical role we all play in supporting and promoting Florida tourism, the state’s economic engine. We kick off the week on January 31 with the tourism and DMO associations’ advocacy day at the State Capitol and conclude on February 6 with the Florida Restaurant & Lodging Association (FRLA) Day at the Capitol. Each day we will also feature one of the partners within the partnership for Florida tourism and the role our members play in the success of our industry. This page is dedicated to details for the February 6 concluding event. For questions about January 31 event details, please contact our friends at Destinations Florida.

Make sure you are present for influential speakers, networking, advocacy, and the opportunity to make a difference for tourism and hospitality. Together, we are #HospitalityStrong! Register today and be a part of the movement!

FRLA Tourism Day Details:

Tuesday, February 6, 2024
DoubleTree by Hilton
101 South Adams Street, Tallahassee, FL 32301

Registration:

Due to capacity restrictions, registration for Tourism Day is limited this year. Please speak with your Regional Director for further details.

Questions?

If you have any questions about the event, please do not hesitate to reach out to Heather Campbell at hcampbell@frla.org or Samantha Padgett at spadgett@frla.org. If you have questions about hotel accommodations, please reach out to Ashley Gholston at agholston@frla.org.

 

 

Golf Invitational

 

FRLA’s Golf Invitational is the premier executive experience and annual fundraiser. This two-day exclusive event includes opportunities to network with top industry leaders, support FRLA programs, and play at world renowned TPC Sawgrass and TPC Dye’s Valley. All proceeds benefit FRLA programs and initiatives.

 

CLICK HERE TO LEARN MORE!

 

Summer Board Meeting

JUNE 17-19, 2024
HAWKS CAY RESORT, DUCK KEY, FL.

FRLA board members, chapter presidents and representatives, past State chairmen, and at-large directors from large and small national restaurant and hotel chains and top independents gather for committee meetings, legislative updates, and panel discussions.

REGISTRATION

Please note: In order to register additional attendees please fill out your information and then select “register another person” upon checkout. You will need to enter the contact information for all attendees.

 


 

ACCOMODATIONS

Hawks Cay Resort
61 Hawks Cay Blvd, Duck Key, FL. 33050

CLICK HERE FOR ROOM BLOCK
FRLA group reservation code is FRLA2024
Room Block closes on May 17th

AGENDA

CLICK HERE FOR FULL AGENDA

MONROE CHAPTER FISHING TOURNAMENT

For more information on this event please contact Lynne Hernandez at LHernandez@frla.org
Schedule of Events

  • THURSDAY, JUNE 20th
    • 6:30AM – 12:00PM | FRLA FISHING TOURNAMENT| Hawks Cay Marina
      *Shuttles run every fifteen minutes between marina and hotel lobby
    • 12:00PM – 2:00PM FISHING TOURNAMENT WEIGH IN/AWARDS PARTY | Hawks Cay Marina/Angler & Ale

 

2024 SPONSORSHP OPPORTUNITIES

CONTACT:

EMAIL: MEMBERS@FLRA.ORG
CALL: (850) 224-2250 X223

 

 

 

Fall Board Meeting & Hospitality Stars of the Industry Gala

SAVE THE DATE!

OCTOBER 21-23, 2024
Sunseeker Resort, Port Charlotte, FL.

Join us for the 2024 Fall Board Meeting & Hospitality Stars of the Industry Gala. FRLA board members and event sponsors gather for committee meetings, legislative updates, and panel discussions. The board meeting is closed to FRLA board members, committee and council members, and sponsors. The Hospitality Stars of the Industry Gala will be held Tuesday, October 24th and is open to FRLA board members, members, event sponsors, and nominee guests. Mix and mingle with cocktails, dine with friends old and new, and celebrate with the Hospitality Stars of the Industry!

 

2024 SPONSORSHP OPPORTUNITIES-CLICK HERE!

CONTACT:

EMAIL: MEMBERS@FLRA.ORG
CALL: (850) 224-2250 X223

 

Golf Invitational

 

FRLA’s Golf Invitational is the premier executive experience and annual fundraiser. This two-day exclusive event includes opportunities to network with top industry leaders, support FRLA programs, and play at world renowned TPC Sawgrass and TPC Dye’s Valley. All proceeds benefit FRLA programs and initiatives.

 

CLICK HERE TO LEARN MORE!

 

Summit

FRLA’s Summit is back for it’s 12th annual premier hospitality event, August 13-15, 2024 at the Seminole Hard Rock Hotel & Casino in Hollywood, FL. Join Florida’s most influential hospitality professionals and top-level executives for this two-day event. Bringing you leading industry trends, best practices, top-notch speakers, and unparalleled networking, we’ve made sure there’s a seat for everyone at our table.

REGISTER TODAY!

 

*Note: To register more than one person fill out your contact information, select your ticket type, and then select “register another person”. You will need to enter the full contact information for all attendees. If you have a group of 8 or more please contact ajackson@frla.org to inquire about group discounts.

ACCOMODATIONS

CLICK HERE TO ACCESS THE ROOM BLOCK
*Room block closes on 7/22/24. Contact Group Reservations at 954-316-2929 if you have any issues with the room block.

Seminole Hard Rock Hotel & Casino
1 Seminole Way, Davie, FL 33314
1 Seminole Way, Davie, FL 33314

Property Maps: VIEW HERE

Dinner Reservations:
If you would like to dine on property please call in advance to Customer Care at 954-316-2900 to make reservations at Cipresso Italian, Council Oak Steaks and Seafood, and Kuro Japanese. Please tell the agent that they you with FRLA. Here is a link to available dining options if you would like to preview menus.

2024 SCHEDULE OF EVENTS (full agenda coming soon):

TUESDAY, AUGUST 13TH

    • 5:00PM-7:00PM: Welcome Reception- Sponsored by TECO
      • Entertainment provided by Bridgette Tatum, Nashville Singer Songwriter. Cocktails Provided. 

WEDNESDAY, AUGUST 14TH

    • 7:00AM-10:00AM: Sponsor Marketplace Set-Up
    • 9:00AM-5:00PM: Registration
    • 10:00AM-11:00AM: Breakouts Sessions
    • 11:15AM-11:30AM: Get Connected! Networking Break!
    • 11:30AM-1:00PM: Welcome + State of the Industry + Lunch Keynote
    • 1:00PM-1:15PM: Get Connected! Networking Break!
    • 1:15PM-2:15PM: Breakout Sessions
    • 2:15PM-2:30PM: Get Connected! Networking Break!
    • 2:30PM-3:30PM: Breakout Sessions
    • 3:30PM-3:45PM: Get Connected! Networking Break!
    • 3:45PM-5:15PM: Afternoon Keynote
    • 5:15PM-7:00PM: Sponsor Marketplace Happy Hour

THURSDAY, AUGUST 15TH

    • 8:00AM-10:00AM: Breakfast & Registration
    • 10:00AM-11:00AM: Breakout Sessions
    • 11:00AM-11:15AM: Get Connected! Networking Break!
    • 11:15AM-12:15PM: Breakout Sessions
    • 12:15PM-12:30PM: Get Connected! Networking Break!
    • 12:30PM-1:45PM: Closing Lunch Keynote

BREAKOUT SESSIONS TO EXPECT?

The FRLA team is working to finalize the full agenda but you can expect to hear topics based on:

  • AI in the Hospitality Industry
  • Search Generative Experience/Google AI Search Results
  • ADA Compliance/Digital Accessibility
  • Reputation Management
  • Navigating Management Companies
  • How to Accept Crypto Currency in Your Business
  • Commission Based Tipping Model-What Does it Look Like Now?
  • The Win-Win of Non-Profit Collaboration
  • Roundtable: Food Delivery Platforms
  • BS You Can Use-Behavioral Science that Explains Why We Like What We Like
  • How to Manage Change
  • Strategies for Inclusive Workplaces: Addressing Discrimination and Retaliation
  • Creative Methods for Talent and Retention
  • WTF? (What the Font)

MARKETING & ALLIED MEMBER COUNCIL

CLICK HERE to view the 2024 Marketing & Allied Member Council. This event would not be possible without the input and guidance from our council. THANK YOU for investing your time and for your continued support of the FRLA! If you have interest in joining the 2024 Marketing & Allied Member Council contact Ashley Jackson.

 

Summer Board Meeting

FRLA board members, chapter presidents and representatives, past State chairmen, and at-large directors from large and small national restaurant and hotel chains and top independents gather for committee meetings, legislative updates, and panel discussions.

CLICK HERE TO REGISTER TODAY!

AGENDA: 

CLICK HERE TO VIEW AGENDA 

ACCOMMODATIONS: 
The Ritz-Carlton, Sarasota
1111 Ritz-Carlton Drive
Sarasota, FL 34236, US
*The room block is now closed.  Please contact The Ritz-Carlton, Sarasota- Reservations Department at  877-557-3089 if you are still looking for accommodations. The Westin is next door to The Ritz-Carlton, Sarasota and may have rooms available too. 

Check out this highlight video from the 2022 Summer Board Meeting:

CONTACT ASHLEY GHOLSTON FOR EVENT QUESTIONS. 

*MUST BE A BOARD, COMMITTEE OR COUNCIL MEMBER OR A SPONSOR TO ATTEND. 

Florida Tourism Day

Join your tourism colleagues on March 22, 2023,  in Tallahassee to educate the legislature, media and all Floridians about the importance of Florida’s tourism industry. Together, let’s share the positive economic impact of tourism to Florida and to its residents as well as how crucial it is to support Florida’s No. 1 industry.

WHERE & WHEN:

Wednesday, March 22, 2023

Florida State Augustus B. Turnbull Conference Center

555 West Pensacola Street, Tallahassee, FL 32306

REGISTRATION:

Due to capacity restrictions, registration for Tourism Day is limited this year. Please speak with your Regional Director for further details.

AGENDA:

View the full event agenda HERE.

HOTEL ACCOMODATIONS:

More information to come.

QUESTIONS about the event?

Contact Nicolette Hoffman at nhoffman@frla.org for event information.

Ocala Food and Wine Festival

Join us November 4-6, 2022 for the Second Annual Ocala Food & Wine Festival presented by Lugano Diamonds.

The 2022 event is a celebrity-chef-led celebration featuring three days of culinary competition, beer, wine and spirits education and samples of extraordinary cuisine. The event is hosted by the multipurpose World Equestrian Center – Ocala, the largest equestrian facility in the United States.

Featured Chefs
Lorena Garcia, Art Smith, Elizabeth Falkner, Esdras Ochoa, Yisus Diaz, Tim Hollingsworth, Rashad Jones

Event proceeds benefit the Florida Restaurant and Lodging Association as well as other industry non-profit organizations.

The 2022 Ocala Food & Wine Festival will be a 21+ event.

Buy Tickets!

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