NEW DATE: Bob Leonard Golf Classic

 

UPDATE: This event has been rescheduled to December 15-16, 2022!

 

SCHEDULE OF EVENTS:

December 15th: 

Happy Hour Welcome Reception: 6:00- 8:00 PM

December 16th: 

Check-in/Breakfast Served: 7:30 AM
Announcements: 8:45 AM
Shotgun Start (Scramble Format): 9:00 AM
Play ends: 2:15 PM (all other holes will be marked as Par)
Cards in: 2:30 PM (for a chance to win)
Awards Luncheon: 2:45 PM

 

ACCOMMODATIONS

CLICK HERE FOR ROOM BLOCK!

Or, call 800-843-6664 and use the group rate FRLA GOLF for this exclusive rate!

Omni Orlando Resort at ChampionsGate
1500 Masters Blvd, Championsgate, FL. 33896

Call 800-843-6664 and use the group rate FRLA GOLF for this exclusive rate!

 

SPONSORSHIP OPPORTUNITIES

Interested in sponsoring this event? View sponsorship opportunities HERE!
Contact Nick Lowe or Ashley Gholston for more information.

 

2021 VIP PLAYERS

CLICK HERE TO VIEW 2021 VIP PLAYERS!

 

2022 GOLF COMMITTEE CO-CHAIRS

2022 GOLF COMMITTEE MEMBERS

Summit

CLICK FOR SUMMIT SURVEY!

 

Thank you to all who attended our 10th Annual Summit.  Leading industry trends, best practices, top-notch speakers and unparalleled networking, we made sure there was a seat for everyone at our table. 

 

CLICK FOR FULL AGENDA

 

Day 1 Breakout Sessions: Supply Chain Challenges & New Approaches
IFBTA Tech Camp Beverage Trends: You’re Going to Need a Drink for This!
Commission-Based Compensation Model How to Become an Employer of Choice & Retain Great Employees
Maintaining Brand Reputation in Today’s Social, Cultural, and Political Wars Day 2 Breakout Sessions:
Ancillary Revenue-Generating Tactics: Profit Matters KEYNOTE: Keep Them Longer: How to Gain, Train and Retain Next Generation
KEYNOTE: The Road Ahead: Is Your Restaurant, Hotel, and Business Prepared? Sharpening Your Sustainability IQ
Entrepreneurs & Explorers – We Are Always Looking for a Better Way Engaging with the Media
The Politics of Branding: How to Sell and Grow In America’s Hyper-Political Marketplace The Secret Sauce for an Exceptional Employee Experience
HELP WANTED! Workforce Resources for Tomorrow Loyalty isn’t Dead – It’s Broken!
Happier Hour with Einstein: Scientific Secrets to Improve the Guest Experience Drive Tourism Traffic Through Partnerships to Your Hotel
Enhancing your Team, Guest Experience, and Profitability through Digital Integration Understanding the Wind, Adjusting the Sails, Moving Forward
Profitable or Parasitic: Are you Losing Money on your Limited-Time Offers? Health & Wellness Matters Now More Than Ever… For You & Your Team
Is Your Training Woke? Weed in the Workplace
Beyond Loyalty: Digitization of the Restaurant Industry KEYNOTE: Creating a Customer Service Revolution

Meet our Speakers

Keynote Promo Videos

What to expect at the 2022 FRLA Summit

Testimonial that includes a few combined
Summit Testimonial with Anna MacDiarmid
Summit Testimonial with Keith Space
Summit Testimonial with Kevin Armantrout
Summit Testimonial with Carl Berry

 

Location & Accommodations

Seminole Hard Rock Hotel & Casino
1 Seminole Way, Davie, FL 33314

 

ROOM BLOCK IS NOW CLOSED- PLEASE CONTACT THE HOTEL FOR BEST RATES AND AVAILABILITY

Property Maps: VIEW HERE

Dinner Reservations:
If you would like to dine on property please call in advance to Customer Care at 954-316-2900 to make reservations at Cipresso Italian, Council Oak Steaks and Seafood, and Kuro Japanese. Please tell the agent that they you with FRLA. Here is a link to available dining options if you would like to preview menus.

Sponsorship Opportunities

If you are a sponsor for the 2022 Summit you can view Sponsor Marketplace FAQ’s HERE.

Interested in sponsoring this event? View sponsorship opportunities HERE!
Contact Dan Murphy or Ashley Gholston.

Marketing Council

CLICK HERE to view the 2022 Marketing Council.
This event would not be possible without the input and guidance from our Marketing Council. THANK YOU for investing your time and for your continued support of the FRLA!

For event information or questions contact Ashley Gholston at agholston@frla.org or 850-224-2250 ext. 241.

Tourism Day

Join your tourism colleagues on January 19, 2022,  in Tallahassee to educate the legislature, media and all Floridians about the importance of Florida’s tourism industry. Together, let’s share the positive economic impact of tourism to Florida and to its residents as well as how crucial it is to support Florida’s No. 1 industry.

Where & When:

Wednesday, January 19, 2022
Florida State Augustus B. Turnbull Conference Center
555 West Pensacola Street, Tallahassee, FL 32306

Registration:

Due to capacity restrictions, registration for Tourism Day is limited this year. Please speak with your Regional Director for further details.

Agenda:

View the full event agenda HERE.

Hotel Accommodations:

Hotel Duval
415 N Monroe St, Tallahassee, FL 32301
CLICK HERE to book your room under the FRLA room block!
*Room block closes 12/29.

Questions?

Contact Ashley Gholston  or Nicolette Hoffman for event information.

 

 

Sponsored by:

Co-Sponsors:

Florida Association of Museums
Florida Association of RV Parks and Campgrounds
Florida Attractions Association
Florida Restaurant and Lodging Association

Ghost Kitchen & Virtual Restaurant Seminar

Please join us at The Westin Tampa Waterside for The Florida Ghost Kitchen & Virtual Restaurant Seminar!  The emergence of virtual kitchens as a vital part of the restaurant industry has brought rapid change, new challenges, and great opportunities to an industry looking for solutions as we emerge from the COVID-19 pandemic.

This event will bring together leaders from regional restaurant chains, ghost kitchen concepts, third-party delivery providers, technology solutions, host kitchens, private equity, equipment providers, marketing and branding experts, and industry analysts to share insights, form new partnerships, and network with industry leaders. 

General Registration- $395

FRLA MEMBERS RECIEVE $100 OFF WHEN USING PROMO CODE FRLA21

Registration Includes:

  • Access to the exhibit hall and all the presentations
  • Access to presentations and attendee list following the conference
  • A plated lunch, and multiple refreshment breaks
  • Networking Reception
  • Steeply discounted room rate at the hotel!

2021 Fall Board Meeting & Hospitality Stars of the Industry Gala

Join FRLA for the 2021 Fall Board Meeting and the Hospitality Stars of the Industry Gala!

FRLA board members, chapter presidents and representatives, past state chairmen, and at-large directors from large and small national restaurant and hotel chains and top independents gather for committee meetings, legislative updates, and panel discussions.

The Hospitality Stars of the Industry Gala will be held Thursday, November 4, 2021 from 6PM-8PM. Mix and mingle with cocktails, dine with friends old and new, and celebrate with the Hospitality Stars of the Industry!

 

Tickets:

Click HERE to purchase tickets for the Fall Board Meeting & the Hospitality Stars of the Industry Gala.

Agenda:

Click HERE to view full event agenda.

Accommodations:

Hotel Effie Sandestin
1 Grand Sandestin Boulevard, Miramar Beach, Florida, United States, 32550
(833) 873-3343
CLICK HERE to access the FRLA room block.
*Room block closes 11/1. 

The Henderson Beach Resort & Spa
200 Henderson Resort Way, Destin, Fl. 32541
(855) 741-2777
*Henderson room block closed

Resort Parking:

  • Covered, underground, secure valet parking for Resort overnight guests is $25.00 per night. Self-parking is $15.00 per night.

Sponsorship Opportunities:

Click HERE to view sponsorship opportunities.

Contact Ashley Gholston for event information.

*MUST BE A BOARD, COMMITTEE OR COUNCIL MEMBER OR A SPONSOR TO ATTEND. 

Marketing + Operations Summit

FRLA’s Marketing + Operations Summit is back for our 9th annual premier Florida hospitality event. We are thrilled to partner with Results Thru Strategy, a diverse group of entrepreneurial and executive-level hospitality experts, for the third year in a row. Bringing you leading industry trends, best practices, top-notch speakers and unparalleled networking, we’ve made sure there’s a seat for everyone at our table.

Join Florida’s most influential hospitality professionals and top-level executives and expect to see powerful players such as Coca-Cola, MillerCoors, Marriott, Disney, Firehouse Subs, Sonny’s BBQ, Tony Roma’s, Loews Hotels, The Ritz-Carlton, Wyndham Vacation Rentals, Tijuana Flats, Bloomin’ Brands and many more.

Presentations & Recordings

Keynotes:
TJ Schier: “Igniting Top Performers”- CLICK HERE
More Than a Restaurant- CLICK TO VIEW RECORDING

Early Bird Breakout Sessions:
Diversity, Inclusion, & Bias 101: Awareness to Action- CLICK HERE
Thriving with a $17 Minimum Wage- CLICK TO VIEW RECORDING

Breakout Session 1:
Building Legal Compliance Into Your Management Training- CLICK HERE
3 Ways to Stay Focused During Times of Crises- CLICK HERE

Breakout Session 2:
Branding: Being Purposeful with Marketing & Operations- CLICK HERE

Breakout Session 3:
Looking to Launch a Virtual Brand? Expand into the Dark/ Ghost Kitchen Arena- CLICK HERE
Learn How DoorDash Stays Merchant First- CLICK HERE

Breakout Session 4:
Holy Grails of Digital Growth- CLICK HERE
Neuroscience Secrets that Influence the Consumer Experience- CLICK HERE
You Can Now Hire NCAA Athletes for Promotions… But There’s a Catch- CLICK HERE TO VIEW RECORDING
Legal Compliance Strategy for Tipped Employees: 80/20 Rule, Tip Shares, Tip Pools, and Minimum Wage- CLICK HERE

Breakout Session 5:
TJ Schier: “Off-Premises Domination”- CLICK HERE
Why Pending Data Privacy Legislation Could Crush Your Business: Everything You Need to Know- CLICK HERE

Tickets

General Admission 2 Day Ticket- $149
**For group rate information contact Ashley Gholston at AGholston@frla.org.

Agenda & Event Booklet

CLICK HERE to view our 2021 agenda. CLICK HERE to view our 2021 booklet.

 

Meet Some of the Speakers

Speaker Highlight Video
Jeff Gigante: Restauranteur, Entrepreneur, Founder | Next Level Brands 
Melissa Hughes: Founder | The Andrick Group

 

2021 Location, Accommodations, & COVID-19 Protocols

Seminole Hard Rock Hotel & Casino
1 Seminole Way, Davie, FL 33314

Room Block:
Available From Friday, August 13, 2021
Available To Monday, August 23, 2021
CLICK HERE to book your room today!
*Room Block closes 7/28

COVID-19 Protocol:

    • Masks are optional at Seminole Hard Rock Hotel & Casino property
    • Seminole Hard Rock Banquet staff are encouraged to wear masks
    • FRLA does encourage attendees to wear masks indoors – FRLA will provide masks for MOS attendees
    • Signage will be placed around the venue encouraging attendees to wear masks and sharing that FRLA will provide masks at registration.
    • Hand Sanitizers stations are placed throughout hotel and all meeting spaces
    • Plexiglass partitions remain in place on a majority of the games in the Hard Rock Casino 
    • Peroxide solutions are used for cleaning throughout the property daily 
    • Rooms and Meeting Spaces are sanitized using peroxide solutions
    • Hard Rock does not enter guest rooms for housekeeping during your stay
    • All meeting space will be sat at 50% max capacity to provide social distancing 
      • General Session: Seminole Hard Rock – Seminole Ballroom 28,638 sq. feet. 
      • Breakout Rooms:
        • Salon East & West – 4,549 sq ft
        • Terrace A&B, C&D – 3,883 sq ft
      • Sponsor Marketplace: We have limited this now to 50 tables allowing for social distancing between each sponsor table.  

Parking:

    • Complimentary Self Parking (Maps attached)
    • Valet $20 Daily | $25 Overnight
      1.  

Guitar Light Show Times: 9 & 9:30pm Nightly

    • The Guitar Hotel Light Show is a daily spectacular featuring a series of orchestrated outdoor music and lights showcasing the LED lights built into all sides of the brand-new and immaculate The Guitar Hotel. The lights are programmed to change color and intensity and are choreographed to different songs. Six high-powered beams of light accentuate the production by projecting at least 20,000 feet into the sky. The six lights mimic the strings of an imaginary guitar neck.
    • For optimal viewing of the Guitar Hotel Façade, follow sings for the directions to the designate photo op at the southeast corner of the pool lagoon
  1.  

Property Maps: VIEW HERE

Dinner Reservations:
If you would like to dine on property please call in advance to Customer Care at 954-316-2900 to make reservations at Cipresso Italian, Council Oak Steaks and Seafood, and Kuro Japanese. Please tell the agent that they you with FRLA. Here is a link to available dining options if you would like to preview menus.

 

Alternate Hotel Accomodations:

Fairfield Inn and Suites Fort Lauderdale Airport & Cruise Port Hotel/ Special group rate $129.00 + 13% tax

Hilton Garden Inn Fort Lauderdale Airport-Cruise Port Hotel/  Special group rate $134.00 + 13% tax

Homewood Suites by Hilton Fort Lauderdale Airport & Cruise Port Hotel/  Special group rate $139.00 + 13% tax

FORT LAUDERDALE MARRIOTT HARBOR BEACH RESORT & SPA
 *For reservations email: Niki.Hinesley@marriott.com

2021 SPONSORSHIP OPPORTUNITIES

CLICK HERE for 2021 Sponsorship Opportunities!

 

2021 Marketing Council

CLICK HERE to view the 2021 Marketing Council.
This event would not be possible without the input and guidance from our Marketing Council. THANK YOU for investing your time and for your continued support of the FRLA!

 

2021 Sponsors

Thank you to all of our 2021 Marketing + Operations Summit Sponsors

2019 Highlight Video

 

2020 Highlight Video

For event information or questions contact Ashley Gholston at agholston@frla.org or 850-224-2250 ext. 241.

20TH ANNUAL: FRLA Bob Leonard Golf Classic

Our preferred industry partners will be paired with VIP golfers for a day of unparalleled relationship-building opportunities.

Join us the night before from 6:00 – 8:00 PM at the Omni Orlando Resort at ChampionsGate for the Golf Reception.

For more information, contact Ashley Gholston, agholston@frla.org.

SPONSORSHIP OPPORTUNITIES

Click HERE to view sponsorship opportunities!

TOURNAMENT SCHEDULE

Monday, September 20th:
Omni Orlando Resort at ChampionsGate
1500 Masters Blvd
Championsgate, FL 33896
Happy Hour at David’s Club & Lobby Bar: 6:00- 8:00 PM
*Beer & Wine Drink Tickets will be Provided

Tuesday, September 21st:
ChampionsGate Golf Club
8575 White Shark  Blvd 
Davenport FL 33896

Schedule of Events:

  • Check-in/Breakfast Served: 7:30 AM
  • Announcements: 8:45 AM
  • Shotgun Start (Scramble Format): 9:00 AM
  • Play ends: 2:15 PM (all other holes will be marked as Par)
  • Cards in: 2:30 PM (for a chance to win)
  • Awards Luncheon: 2:45 PM

CLICK HERE TO VIEW PREVIOUS VIP PLAYERS!

ACCOMMODATIONS

Omni Orlando Resort at ChampionsGate
1500 Masters Blvd, Championsgate, FL. 33896

  • Group Room Rate: $150 a night (Group Rate includes $10 Resort Service Charge)
  • Complimentary Self-Parking for overnight stays
  • All reservations must be guaranteed by a valid credit card at the time of booking, and a one night’s stay plus tax deposit due upon booking
  • Cancellation Policy: guaranteed reservations not cancelled 5 days prior to arrival date will be subject to a one night room and tax cancellation fee.
  • *Room block cut off date: 9/6. There is still inventory at the hotel over our dates outside of our block and reservations has offered for any additional attendees who need a room after today are advised to call 1-800THEOMNI (800-843-6664) and reference the group name “FRLA Golf Tournament” to get the rate of $150 per night. If the attendee does not reference the group name, the reservationist will book you outside the group block.

2021 CO-CHAIRS

2021 NRA/FRLA GOLF COMMITTEE MEMBERS