Golf Invitational

 

FRLA’s Golf Invitational is the premier executive experience and annual fundraiser. This two-day exclusive event includes opportunities to network with top industry leaders, support FRLA programs, and play at world renowned TPC Sawgrass and TPC Dye’s Valley. All proceeds benefit FRLA programs and initiatives.

 

CLICK HERE TO LEARN MORE!

 

Golf Invitational

 

FRLA’s Golf Invitational is the premier executive experience and annual fundraiser. This two-day exclusive event includes opportunities to network with top industry leaders, support FRLA programs, and play at world renowned TPC Sawgrass and TPC Dye’s Valley. All proceeds benefit FRLA programs and initiatives.

 

CLICK HERE TO LEARN MORE!

 

Summit

FRLA’s Summit is back for its 12th annual premier hospitality event, August 13-15, 2024 at the Seminole Hard Rock Hotel & Casino in Hollywood, FL. Join Florida’s most influential hospitality professionals and top-level executives for this two-day event. Bringing you leading industry trends, best practices, top-notch speakers, and unparalleled networking, we’ve made sure there’s a seat for everyone at our table.

REGISTER TODAY!

 

*Note: To register more than one person fill out your contact information, select your ticket type, and then select “register another person”. You will need to enter the full contact information for all attendees. If you have a group of 8 or more please contact ajackson@frla.org to inquire about group discounts.

AGENDA

CLICK HERE FOR DRAFT AGENDA

ACCOMODATIONS

CLICK HERE TO ACCESS THE ROOM BLOCK
*Room block closes on 7/31/24. Contact Group Reservations at 954-316-2929 if you have any issues with the room block.

Seminole Hard Rock Hotel & Casino
1 Seminole Way, Davie, FL 33314
1 Seminole Way, Davie, FL 33314

Property Maps: VIEW HERE

Dinner Reservations:
If you would like to dine on property please call in advance to Customer Care at 954-316-2900 to make reservations at Cipresso Italian, Council Oak Steaks and Seafood, and Kuro Japanese. Please tell the agent that they you with FRLA. Here is a link to available dining options if you would like to preview menus.

2024 SCHEDULE OF EVENTS:

TUESDAY, AUGUST 13TH

    • 5:00PM-7:00PM: Welcome Reception- Sponsored by TECO
      • Entertainment provided by Bridgette Tatum, Nashville Singer Songwriter. Cocktails Provided.

WEDNESDAY, AUGUST 14TH

    • 7:00AM-9:00AM: Sponsor Marketplace Set-Up
    • 9:00AM-5:00PM: Registration
    • 9:00AM-11:30AM: Bloody Mary Bar
    • 10:00AM-11:00AM: Breakouts Sessions
    • 11:00AM-11:30AM: Lunch
    • 11:30AM-1:00PM: Welcome + State of the Industry + Keynote Speaker
    • 1:00PM-1:15PM: Get Connected! Networking Break!
    • 1:15PM-2:15PM: Breakout Sessions
    • 2:15PM-2:30PM: Get Connected! Networking Break!
    • 2:30PM-3:30PM: Breakout Sessions
    • 3:30PM-3:45PM: Get Connected! Networking Break!
    • 3:45PM-4:15PM: Cecil B. Day Awards Presentation
    • 4:15PM-5:15PM: Afternoon Keynote Speaker
    • 5:15PM-7:00PM: Hospitality Happy Hour

THURSDAY, AUGUST 15TH

    • 8:00AM-10:00AM: Breakfast & Registration
    • 8:30AM-11:30AM: Mimosa Bar
    • 10:00AM-11:00AM: Breakout Sessions
    • 11:00AM-11:15AM: Get Connected! Networking Break!
    • 11:15AM-12:15PM: Breakout Sessions
    • 12:15PM-12:45PM: Lunch
    • 12:45PM-1:45PM: Closing Keynote Speaker

EVENTS & ENGAGEMENT COUNCIL

CLICK HERE to view the 2024 Events & Engagement Council. This event would not be possible without the input and guidance from our council. THANK YOU for investing your time and for your continued support of the FRLA! If you have interest in joining the 2024 Marketing & Allied Member Council contact Ashley Jackson.

 

NEW DATE: Bob Leonard Golf Classic

 

UPDATE: This event has been rescheduled to December 15-16, 2022!

 

SCHEDULE OF EVENTS:

December 15th: 

Happy Hour Welcome Reception: 6:00- 8:00 PM

December 16th: 

Check-in/Breakfast Served: 7:30 AM
Announcements: 8:45 AM
Shotgun Start (Scramble Format): 9:00 AM
Play ends: 2:15 PM (all other holes will be marked as Par)
Cards in: 2:30 PM (for a chance to win)
Awards Luncheon: 2:45 PM

 

ACCOMMODATIONS

CLICK HERE FOR ROOM BLOCK!

Or, call 800-843-6664 and use the group rate FRLA GOLF for this exclusive rate!

Omni Orlando Resort at ChampionsGate
1500 Masters Blvd, Championsgate, FL. 33896

Call 800-843-6664 and use the group rate FRLA GOLF for this exclusive rate!

 

SPONSORSHIP OPPORTUNITIES

Interested in sponsoring this event? View sponsorship opportunities HERE!
Contact Nick Lowe or Ashley Gholston for more information.

 

2021 VIP PLAYERS

CLICK HERE TO VIEW 2021 VIP PLAYERS!

 

2022 GOLF COMMITTEE CO-CHAIRS

2022 GOLF COMMITTEE MEMBERS

Summit-22

CLICK FOR SUMMIT SURVEY!

 

Thank you to all who attended our 10th Annual Summit.  Leading industry trends, best practices, top-notch speakers and unparalleled networking, we made sure there was a seat for everyone at our table. 

 

CLICK FOR FULL AGENDA

 

Day 1 Breakout Sessions: Supply Chain Challenges & New Approaches
IFBTA Tech Camp Beverage Trends: You’re Going to Need a Drink for This!
Commission-Based Compensation Model How to Become an Employer of Choice & Retain Great Employees
Maintaining Brand Reputation in Today’s Social, Cultural, and Political Wars Day 2 Breakout Sessions:
Ancillary Revenue-Generating Tactics: Profit Matters KEYNOTE: Keep Them Longer: How to Gain, Train and Retain Next Generation
KEYNOTE: The Road Ahead: Is Your Restaurant, Hotel, and Business Prepared? Sharpening Your Sustainability IQ
Entrepreneurs & Explorers – We Are Always Looking for a Better Way Engaging with the Media
The Politics of Branding: How to Sell and Grow In America’s Hyper-Political Marketplace The Secret Sauce for an Exceptional Employee Experience
HELP WANTED! Workforce Resources for Tomorrow Loyalty isn’t Dead – It’s Broken!
Happier Hour with Einstein: Scientific Secrets to Improve the Guest Experience Drive Tourism Traffic Through Partnerships to Your Hotel
Enhancing your Team, Guest Experience, and Profitability through Digital Integration Understanding the Wind, Adjusting the Sails, Moving Forward
Profitable or Parasitic: Are you Losing Money on your Limited-Time Offers? Health & Wellness Matters Now More Than Ever… For You & Your Team
Is Your Training Woke? Weed in the Workplace
Beyond Loyalty: Digitization of the Restaurant Industry KEYNOTE: Creating a Customer Service Revolution

Meet our Speakers

Keynote Promo Videos

What to expect at the 2022 FRLA Summit

Testimonial that includes a few combined
Summit Testimonial with Anna MacDiarmid
Summit Testimonial with Keith Space
Summit Testimonial with Kevin Armantrout
Summit Testimonial with Carl Berry

 

Location & Accommodations

Seminole Hard Rock Hotel & Casino
1 Seminole Way, Davie, FL 33314

 

ROOM BLOCK IS NOW CLOSED- PLEASE CONTACT THE HOTEL FOR BEST RATES AND AVAILABILITY

Property Maps: VIEW HERE

Dinner Reservations:
If you would like to dine on property please call in advance to Customer Care at 954-316-2900 to make reservations at Cipresso Italian, Council Oak Steaks and Seafood, and Kuro Japanese. Please tell the agent that they you with FRLA. Here is a link to available dining options if you would like to preview menus.

Sponsorship Opportunities

If you are a sponsor for the 2022 Summit you can view Sponsor Marketplace FAQ’s HERE.

Interested in sponsoring this event? View sponsorship opportunities HERE!
Contact Dan Murphy or Ashley Gholston.

Marketing Council

CLICK HERE to view the 2022 Marketing Council.
This event would not be possible without the input and guidance from our Marketing Council. THANK YOU for investing your time and for your continued support of the FRLA!

For event information or questions contact Ashley Gholston at agholston@frla.org or 850-224-2250 ext. 241.