FLORIDA TOURISM DAY 2026
During Florida Tourism Day, you’ll have the opportunity to engage with legislative leaders and connect with policymakers to advocate for the issues that directly affect your business and keep our industry thriving. Your presence in Tallahassee speaks volumes about the strength and significance of our industry.
Together, we are #HospitalityStrong!
REGISTRATION
*Ticket price of $125 includes all items listed in the event schedule below.
ACCOMODATIONS
- Courtyard by Marriott Tallahassee Downtown/Capitol ($199/night)
1018 Apalachee Parkway Tallahassee, Florida, USA, 32301
*Room block closes December 20th.
CLICK HERE FOR GROUP RATE - DoubleTree by Hilton Hotel Tallahassee ($319/night)
101 South Adams Street Tallahassee, FL 32301
*Room block closes December 19th.
CLICK HERE FOR GROUP RATE - Hotel Indigo ($294/night)
826 West Gaines Street Tallahassee, Florida 32304 United States
*Room block closes December 30th. Once the event dates are entered the group rate will populate.
CLICK HERE FOR GROUP RATE
EVENT SCHEDULE
January 20, 2026
- Welcome Reception
January 21, 2026
- 8:30AM-10:00AM: FRLA Member Breakfast and Meeting: Dunlap Champions Club – University Room Level 5 and Osceola Grille
- 10:30AM-12:30PM: Florida Tourism Day Briefing and Luncheon: Dunlap Champions Club – Grande Ballroom Level 3
- 12:30PM: Buses depart from Dunlap Champions Club to Florida State Capitol
- 1:30PM-5:00PM: Legislative Appointments: Florida State Capitol
- 5:00PM-8:30PM: VIP Reception at FRLA headquarters
LEGISLATIVE AGENDA
SPONSORSHIP OPPORTUNITIES
QUESTIONS?
- Contact Heather Campbell, Government Relations Manager at [email protected].