Please join the FRLA Northeast Chapter for our annual THE PLAYERS Championship & Golf Tourism Update. We will hear from Lee Smith, Executive Director of THE PLAYERS Championship, about what they are planning and expecting for the 2024 tournament that will be held March 12-17, 2024. David Reese with Florida’s First Coast of Golf will also share a golf tourism outlook and update.
Event Details:
📅Thursday, January 18, 2024
⏰9:00 – 10:30 a.m.
📍Sawgrass Marriott | 1000 Tournament Players Club Blvd, Ponte Vedra Beach, FL 32082
Room: Ballroom Champions BC
Event Program:
9:00 – 9:30 a.m. – Networking
9:30 – 10:00 a.m. – THE PLAYERS and Q&A
10:00 – 10:30 a.m. – Updates from FFCOG and Q&A
Event Pricing:
FREE! *Pre-registration Required*
About the Speaker:
Lee Smith is the Executive Director of THE PLAYERS Championship. In his role as Executive Director of THE PLAYERS, Lee oversees all aspects of the PGA TOUR’s flagship event, from sales, marketing and operations to community and charitable outreach and support. In addition, he leads THE PLAYERS Council, an association of corporate and community leaders who share THE PLAYERS’ commitment to economic growth and development. Lee joined THE PLAYERS team in 2023, and prior to that served as the General Manager at Liberty National Golf Club in Jersey City, New Jersey, a property managed by the PGA TOUR, where he was instrumental in helping the PGA TOUR contest THE NORTHERN TRUST in 2019 and 2021.