“FRESH FROM FLORIDA” YOUR HOMEGROWN BRAND

“FRESH FROM FLORIDA” YOUR HOMEGROWN BRAND

We all know that food tastes better when it is grown closer to home.  Have you ever thought about why? 

When food is fresh from the farm or just caught from the sea and is served locally from the source, it is your best bet for a delicious meal. Produce is crisper and fresher, and seafood is firmer and more flavorful.  Why wouldn’t you buy local if this is the case?  Food that has traveled across the country or has been shipped in from countries across the world simply just isn’t as fresh.

With 44,400 farms and ranches spread over 9.7 million acres, Florida has a reputation of producing a wide variety of fresh and tasty food. From plentiful fruit groves to vegetable crops, seafood and cattle, these farms, abundant waters and ranches provide Florida with bountiful opportunity to eat good and do good.

While under pressure from development, when traveling through Florida or even to work, you still almost always pass farmland on the way. Farmers are your neighbors, community partners and your friends.  Farmers are connected to the land, and they responsibly and faithfully manage our precious natural resources.  Sustainability and environmentally friendly techniques and approaches are the mantra of the Florida farmer. By fully embracing innovation and the latest technology, they consistently produce more using less inputs.

If you are looking for domestically grown produce from December through mid-April, you can thank a Florida farmer because they are the only source on the Eastern seaboard. Florida is the “winter garden” of the US, and you can be confident when purchasing these products that they have been grown with the greatest care and with you in mind.

“Fresh From Florida” is proud to be the brand representing Florida’s agricultural commodities.  Working with producers, “Fresh From Florida” represents our farmers and fishers and works to promote their products. “Fresh From Florida” is all about supporting local farmers and fishers, helping to create jobs in our communities and of course, making sure you can share with your family and friends all the fresh flavors Florida has to offer.

Seasonality is key to freshness.  Florida produce is especially abundant from November through the beginning of July. Florida seafood is generally available all year-round with restrictions on some species.  Understanding seasonality and being mindful of when and what to prepare is important.  To learn about what is in season and find seasonal recipes, visit FreshFromFlorida.com to learn more. 

The “Fresh From Florida” brand is something you can look for when ordering from your foodservice distributor or shopping at your favorite grocer.  We partner with 100+ retailers with more than 10,000 stores to guarantee that “Fresh From Florida” products are in their stores when in season. Ask your grocer or find the sunny “Fresh From Florida” logo on the packaging of your favorite produce, seafood or beef when purchasing your food and enjoy a great dish while supporting your local farmer.

Remember choose “Fresh From Florida” your homegrown brand!