Bob Dearden

Bob Dearden has served as Chief Financial officer of the Florida Restaurant and Lodging Association (FRLA) since 2002, with responsibility for the financial stewardship of the more than 10,000 member association, its educational foundation, its three political action committees, and its Regulatory Compliance Services.

Dearden has a 25 year career in accounting, with his first position as Controller for a regional, Florida based, HMO, HealthPlan Southeast. Subsequently, he entered state government and held numerous accounting and auditing posts, including the development and oversight of an audit unit for the State of Florida’s Comptroller’s Office. Dearden also served as the Director of Audit for the Florida Department of Chidren and Families.

Dearden serves on both Federal and State of Florida boards, councils and task forces including the Federal Reserve Advisory Council for travel and tourism, Florida Tax Watch Board of trustees, and Florida’s Department of State Business Identity theft task force.

Dearden lives in Tallahassee and is the father of three children. He is a Certified Public Accountant and a graduate of Florida State University, with degrees in accounting and finance. In his spare time, Dearden is an avid golfer and participated in the 2012 Men’s Championship Tournament through the Florida State Golf Association.

Geoff Luebkemann

Geoff Luebkemann’s career blends hospitality industry, public service, and trade association leadership experience. Starting with 15 years in food and beverage operations, Luebkemann worked up from local independents to opening restaurants across the southeast for a national full-service restaurant company.

In the public sector, Luebkemann served as Director of DBPR’s Division of Hotels & Restaurants, the statewide food and lodging regulator. While there, he oversaw 8 offices statewide responsible for over 85,000 licensees and hundreds of thousands of sanitation and safety inspections annually. The Division’s commitment to quality, that began on Luebkemann’s watch, continues today as the Division leads the nation in quality for programs of its kind.

Luebkemann currently serves as Senior Vice President of Education and Training for the Florida Restaurant and Lodging Association, where he has been since 2006. In this role, he guides the association’s statewide food safety training activity, oversees FRLA’s for-profit Regulatory Compliances Services subsidiary, and is active in numerous state and national industry stakeholder groups.

Luebkemann holds a degree in Economics from the Florida State University and lives in the Tallahassee neighborhood where he grew up.

Dan Murphy

Dan Murphy is Senior Vice President of Corporate Relations and Membership for the Florida Restaurant & Lodging Association and has been involved in the hospitality industry for more than 20 years. He is a passionate sales and marketing professional and over his tenure with FRLA, he has continually increased membership and retention, developed various programs and events to serve the industry and created a sponsorship program that is top in the nation. 

Murphy’s work requires in-depth industry knowledge and constant contact with restaurant and hotel operators as well as industry suppliers like UnitedHealthcare, Heartland Payment Systems, Coca-Cola, American Express and many others. He is involved with national industry organizations including the National Restaurant Association, American Hotel and Lodging Association and the Council of State Restaurant Associations. Prior to working with the FRLA, Murphy was a hospitality education trainer for the state of Florida. He holds a Bachelor’s degree in business from Indiana University and currently lives in Tallahassee, Florida where he enjoys hunting and fishing with his family.

Carol Dover

Carol B. Dover has served as President/CEO of the more than 10,000 member Florida Restaurant and Lodging Association (FRLA) since July of 1995. Dover is a professional association manager, a lobbyist, a former government insider, and a Florida State University Dedman School of Hospitality graduate with a degree in Hotel and Restaurant Management.

After graduating from Florida State University in 1978, Dover accepted the position of Assistant Director of the Beer Industry of Florida. This position familiarized her with the rules, regulations and tax laws associated with the beverage industry – information which has been beneficial in her role with FRLA.

In 1989, Dover moved inside the halls of the Florida Capitol and was appointed Deputy Chief of Staff, Executive Office of the Governor, serving under the Martinez administration. As Bob Martinez’s Deputy Chief of Staff, Dover was responsible for the Governor’s appointments, served as his spokesperson, and represented his administration before the Florida Legislature.

Dover’s other professional accomplishments include positions at the Department of Business and Professional Regulation Director of the Division of Hotels and Restaurants, the first woman to serve as Chief of the Bureau of Fire Prevention, State Fire Marshall’s Office, and President/CEO of the Florida Outdoor Advertising Association

As the FRLA’s President/CEO, Dover works to protect, educate, and promote the diverse interests of Florida’s hospitality industry before the Florida Legislature and lobbying against unfair government regulation. The industry represents a $108.8 billion industry, $11.3 billion in local and state tax revenue, and nearly 1.4 million employees, making it the state’s number one industry.

She also serves as a member of the Board of Directors for the National Restaurant Association, Council of State Restaurant Associations, International Society of Hotel Association Executives, VISIT FLORIDA, Florida State University College of Business Board of Governors, Florida TaxWatch and the Florida Agriculture Center and Horse Park.

On opening day of the 2003 Legislative Session, Dover was diagnosed with breast cancer and courageously fought to beat the cancer. Dover, a native of Orlando, is married and has three children and three grandchildren. In her spare time, she enjoys outdoor activities including dressage riding and running.