AHLA and AAHOA Join Forces with State Hospitality Associations to Form American Hospitality Alliance

~Will Pool Resources and Efforts to Educate State and Local Lawmakers on Critical Issues Facing Hospitality~

AHLA and AAHOA today announced the creation of the American Hospitality Alliance (AHA) at the International Society of Hotel Associations’ summer meeting. AHA will promote the hospitality industry at the state and local levels by harnessing the power and influence of industry leaders and directing it toward advocacy and political engagement. The strategic partnership between AAHOA, AHLA, and leading state hospitality associations will encourage pooling resources and streamlining efforts to educate lawmakers at the state and local level.

AHLA and AAHOA have long recognized the importance of state and local governments in policy issues affecting hoteliers – including COVID-19 liability, illegal hotels masquerading as short-term rentals, drive-by lawsuits, tax reform, and workforce development. This announcement brings significant benefits to hoteliers across the country as AHA’s advocacy efforts will focus on these issues and more that are key to boosting the hospitality industry’s recovery as the country reopens.

AHLA and AAHOA will co-chair AHA, and an advisory board of seventeen industry representatives, including the Florida Restaurant and Lodging Association (FRLA), and industry staff serving one-year terms will steer the Alliance’s priorities and policy initiatives.