The Florida Restaurant and Lodging Association Strengthens Efforts in Palm Beach by Welcoming New Chapter Director

Media Contact:
Elizabeth Ray
FRLA Communications Director
850.224.2250 x255

(Tallahassee, FL) – The Florida Restaurant and Lodging Association is strengthening its efforts in South Florida with the addition of a new Palm Beach Chapter Director. FRLA is proud to announce Lois Croft will help lead the team in Palm Beach. As the Chapter Director, Croft will help support members, mobilize operations and bolster ongoing communications between FRLA headquarters and local offices. She will join FRLA’s four current regional directors, a regional manager and another chapter director who represent more than 20 chapters across the state.

“Already a knowledgeable member of our FRLA team, I am thrilled that Lois Croft is taking on this new position to enhance our membership in Palm Beach County,” said FRLA President/CEO Carol Dover. “For years she has worked to promote and educate those in the hospitality industry and this new role will showcase her skills in a new light.”

Prior to becoming a Chapter Director, Lois served as a Regional Sales Director for FRLA’s Regulatory Compliance Services (RCS). Before working for FRLA, Croft worked as an event planning consultant in Key West.  Additionally, she has more than 20 years of experience in sales, marketing and business development.

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About the Florida Restaurant and Lodging Association
FRLA is Florida’s premier non-profit hospitality industry trade association. Our mission is to ‘Protect, Educate and Promote’ Florida’s $76.1 billion hospitality industry which represents 23% of Florida’s economy, $4.6 billion in sales tax revenue, and nearly 1.1 million employees – making it the state’s number one industry. We offer regulatory compliance and food safety training needs (RCS and SafeStaff®); industry developed career-building high school programs (FRLAEF); sponsor the only event in Florida exclusively serving the restaurant and foodservice industry (FR&L Show, September 7-9, 2014 in Orlando); and we safeguard the needs of the hospitality industry by providing legislative advocacy.  We represent and serve more than 10,000 independent and household name members, suppliers, and theme parks. For more information, go towww.FRLA.organd find us on Twitter @FRLAnews, Facebook and YouTube.