In the News

Gov. Scott: Florida Hits All-Time Record High for Tourism

MIAMI, Fla. – On November 20, Governor Rick Scott announced that Florida set another tourism record by welcoming the highest number of visitors of any nine months in the state’s history with 88.2 million visitors, according to VISIT FLORIDA. This represents a 3.3 percent increase over the 85.4 million visitors from the same period in 2016. This includes Read More

VISIT FLORIDA Launches Aggressive Marketing Plan Following Hurricane Irma

On September 19, at the direction of Governor Rick Scott, VISIT FLORIDA announced an aggressive new marketing campaign to highlight the Sunshine State following Hurricane Irma. The multi-phased campaign will be paid for with existing VISIT FLORIDA funding and include digital, social, broadcast and traditional components in both domestic and international markets. It will begin Read More

After the Storm: Hurricane Irma Relief Efforts Underway

First and foremost, we hope that you and your loved ones are safe. The Florida Restaurant & Lodging Association (FRLA) is working closely with Governor Scott, State and local officials and industry partners to begin relief efforts. To assist with the recovery process, FRLA has compiled the following resources: Ask for help. As a part of Read More